We’re always going to be real with you here. So here’s a truth about building a successful business and brand that we don’t think gets talked about enough.
For your business to be all that you envision, and for you to connect with the customers and clients who’ll love what you do, you have to get serious.
And that’s something that can be really easy to put off.
That’s because serious can be a little scary.
When you go after the success you want for your business, you’re putting yourself out there in a big way.
Serious requires action. It’s more than reading another book or following another blog about building your business. Don’t get us wrong: We’re all about lifelong learning. But at some point you have to stop gathering information and start doing.
Serious opens some doors – and closes others. When you choose one direction to pursue with your business, you’re ruling out others. And for people like us, who love generating ideas, there’s some very real grief that goes along with that.
Serious takes time, and money. Those brands you love didn’t just emerge fully formed, complete with thousands of Instagram followers. The people behind them stayed up late or got up early. They skipped vacation to pay for a business coach.
Serious means vulnerable. When you go after the success you want for your business, you’re putting yourself out there in a big way.
Serious demands attention. It means you’re always looking for the the next steps to take toward your goal.
But here’s the thing. Serious is the only thing that works. And it’s totally, totally worth it, even when it feels uncomfortable.
What does getting serious look like? These are the powerful steps we’ve seen get results, both for our clients and for our own business.
- Dig in and make the decisions you’ve been putting off. Declare (even to yourself) what you want your business to be and where you want it to go.
- Commit to timetables for achieving different milestones — like completing your business plan or launching your website. Map out the steps that getting to each goal will take.
- Invest in the training, education or coaching you need.
- Do the things that make you feel serious about your business. That could mean anything from setting up a devoted home office to surrounding yourself with people who inspire you to step up your game.
- Find partners to take care of the parts of your business that aren’t the best use of your talents. For example, we build our clients’ websites for them so they can focus on what they do best.
So what would getting serious about your business mean for you? Deep down, you know the answer.
And whatever that is, don’t wait to get started. You and your aspirations deserve serious attention.
DesignGood partners with businesses that are serious about success to give them unforgettable brands and thriving businesses. Learn more or get in touch with us today.