Social media platforms are not one size fits all. In fact, in this increasingly complicated world of apps, updates and ever-changing strategies, less can be more when it comes to building a robust digital presence.
Love them, hate them or just addicted to them, there’s no denying social media networks are a big part of our lives and an even bigger part of our businesses. Regardless of how you feel about them there’s no denying that maintaining multiple social media platforms is a time suck — a big inconvenience for small business owners who already wear too many hats. Luckily, in this increasingly complicated world of apps, updates and ever-changing strategies, less can be more when it comes to building a robust digital presence.
Of course, it wasn’t always this way.
Maintaining multiple social media accounts was the norm not so long ago (you may still be coming down from the anxiety of maintaining multiple accounts while trying to build a business). For a while it was paramount that a small business or budding entrepreneur be available on every platform to grow an audience.
But these days we’ve gained some insight and are now much more savvy. Due to social media overload, audiences have sharpened their focus and have become likely to favor a single platform instead of spending time on many. The hate-to-love social networks have changed as well. Algorithms are constantly updated, sponsored posts are standard and it’s harder than ever to make yourself stand out in an overcrowded, pay-to-be-seen marketplace.
What’s an overworked, serenity-seeking business owner to do? Instead of trying to be everywhere at once, focus your efforts and energies on a single platform that will work for you. Here are a few of our favorite tips on how to stay intentional and choose the single best social network for your business or brand:
Take The Pressure Off
There’s no need to be on every social media platform out there, so don’t feel like you have to be available at all times to maintain a thriving social presence. By removing the pressure to be everywhere at once, you’re giving yourself the freedom to explore, be creative and dedicate time to the platform of your choosing.
Think Strategically (and Spiritually)
To choose the social media platform that will perform best for your business, consider your industry and the type of work you do. A copy-focused platform like Twitter will yield the best results if your work is more focused on data, news or language. If you’re a ceramics designer or life coach, an inspiration-focused, image-driven platform like Instagram may be best. Consult your spirit to get an idea of which channel feels like an organic fit for you and your business. Do some research to then decide which platform will work best for you — see what competitors or entrepreneurs and brands you admire are doing, and then try to imagine what your posts might look like on each social media network. If you can’t come up with interesting ideas for effective content on a particular platform, chances are it’s not right for you.
Take Time For Tools
As a spirited entrepreneur, your time is the most valuable thing you have to offer — don’t be afraid to honor and nurture it. Bring yourself some peace by using scheduling tools, hashtag planners and sites or apps that will save time and help grow your account’s followers. Your time is limited, so take full advantage of the many free resources available that can help you maintain and grow your platforms. When possible, consider dedicating a modest monthly marketing spend to help boost your followers. Increasing your followers from the get-go can help establish yourself as an expert in your field and ultimately bring you greater success. To start, we suggest trying tools like HootSuite for scheduling, Boostgram and growth, Bitly for tracking and Google Analytics for more in-depth data.
Be Sacred With Social Media
Just like we constantly choose the energy we put into the world in real life, the same goes for social media. Before you post, think about your intention — do you want to give off negative energy or encourage high vibes in others? Since time and authenticity are so valuable in the now age make sure you are consciously choosing what you post. Approach each caption, comment and interaction with love and lightness, and the followers will come.
Looking for more detailed recommendations on how to compete when doing business in the Now Age? We’re here to help! Contact us for specific insights and recommendations on how to build a strong and dynamic social media strategy that will give you success and peace.