The Growth of the Micro Business

You might be surprised to learn that the largest business sector in this country is the one with the fewest number of employees. Micro businesses represent 92% of all US businesses. But what exactly is the definition of a “micro business,” and why should you be interested? While companies used to be readily categorized into small,…
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How to Narrow Down Your Business Idea

It’s been your dream for a long time: Becoming an entrepreneur. And you’re feeling ready to pursue your business idea. But we’ve got a hard question for you before you launch. Think about the last time you told someone about your business idea. Did it sound something like this? I’m going to do X, but…
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How to Create an Editorial Calendar for Your Brand

As you grow your business, creating interesting and valuable content will both attract new customers and keep your existing customers coming back. And – bonus! – it also helps to improve your SEO ranking by giving search engines more content to crawl.   But providing a steady stream of quality content takes work. We’ve all…
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How to Drive Sales With Better Customer Testimonials

Are you making the most of customer testimonials on your website and marketing/outreach materials (like decks)? Today we’ve got tips to make all of that positive feedback you’re earning even more effective in attracting customers. Why You Need Customer Testimonials Social proof is a powerful factor any time we decide whether to buy from a…
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How to Win Customers With Your Team Bios

The “team” page tends to be a neglected one on a lot of businesses’ website. But your team bios — just like any other copy on your website — are an opportunity to prove your credibility and uniqueness and to help your ideal customers picture what it’s like to do business with you. So how…
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How to Manage Your Time if You Run Your Own Business

If you’re an entrepreneur, one of the biggest challenges is how to manage your time. When you spend all day putting out fires, how do you get around to the really important work — the stuff that will help your business thrive and grow? It isn’t easy, but after years in business for ourselves, we…
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4 Ways to Conquer Blog Writer’s Block

Maintaining an active blog is great for your business. It helps establish you as a thought leader. And it keeps a steady supply of fresh content on your site, which Google loves. But writer’s block hits even the most creative business bloggers sometimes. Today, we’ve got some tips to get the words flowing again when…
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How to Use Google Analytics the Right Way

After we build websites for our clients, we show them how to use Google Analytics. We love this tool, but we realize it’s a little daunting when you first get to know it. And while Google Analytics can guide you to really smart decisions about your website, it can also become an unproductive obsession if…
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Creative Businesses Have to Be Organized. Here’s How to Do It.

For most of us, it’s a lot more fun to talk about being creative than being organized. Creativity might be what’s driving your business idea or existing business. Maybe you have a product or service that you just love creating. We can tell you, though, as people who have been in the creativity business a…
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