Best Practices for Mindfully Growing Your Instagram Following

Social media followings have become a new measurement of currency. Accounts with large followings generate big business and even bigger payoffs, leaving the rest of us wondering how to catch up. But with social media’s ever-increasing popularity, and the growing amount of bot accounts and fake followers, it can be a little overwhelming to keep…
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How to Create a Strong Social Plan

When it comes to brand marketing and communications, any well-versed High-Vibe Entrepreneur knows the importance of a developed social media presence. Whether you’re a product or service-focused business, having an organized and proactive social media strategy is the key to optimizing engagement, conversions and staying connecting with potential customers. It may seem easy, but anyone…
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Making Peace With Social Media: How To Find Serenity In A Single Platform

Social media platforms are not one size fits all. In fact, in this increasingly complicated world of apps, updates and ever-changing strategies, less can be more when it comes to building a robust digital presence. Love them, hate them or just addicted to them, there’s no denying social media networks are a big part of…
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Are You Sending the Right Messages to Attract What You Want In Your Business?

Having a specific, authentic voice will set your brand apart, especially in the crowded world of social media. When someone encounters your social posts, they should clearly hear and understand your brand’s voice. Ready for some voice lessons? We’ve got five tips on how to find and maintain your social media voice. 1. Know your…
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How to Create an Effortless Social Media Experience

When you visit a bricks-and-mortar store, you want your shopping experience to be seamless. If you have a bad experience or have to spend a lot of time trying to find what you want, you will most likely never return. It’s no different when you work to attract customers via your social media channels. To…
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We Demystify Facebook Advertising For You

Whether your business sells a service or product, you should be advertising on Facebook. Why? The social media giant has about 2 billion monthly users and offers the most diverse range of demographics. But if you’ve never promoted your brand via Facebook, the task might seem overwhelming. However, Facebook is one of the easiest digital…
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Should You Advertise on Social Media?

The social media landscape changes daily. The Big 4 (Twitter, Facebook, Instagram and Pinterest) tweak their algorithms so that users see things they’ll find interesting or beautiful, whether that be an image of a friend’s child or a styled shot from a brand they like. Thousands of users create social media accounts each day. The…
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Writing for Social Media: 3 Key Tips

We’re all busy these days. Crazy busy. Just like you, your audience will fly through their social media feeds to get news, see the latest industry trends and find new products or services. Since you may have your social media followers’ attention for only a fraction of a second, you must get across quickly what…
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Social Media Engagement 101

When you grab coffee or drinks with a friend, client or co-worker, one topic leads to another until you realize you’ve been chatting for hours. You both ask questions, and you answer each other’s questions. Social media should also be about conversation. It’s not always easy to start the conversation in the digital world, so…
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