How to Keep Customers Engaged During the Holidays

The holidays are an important time for your business — and that’s true whether or not your customers buy gifts from you. During this season, you have lots of opportunities to engage your customers and keep them coming back to you in 2018. Here’s how to work some holiday magic. Build Loyalty – and Repeat…
Read Post

How to Build Business by Becoming an Expert

Customers want to buy from and work with experts. Businesses that prove they are the place for a certain product or service set the stage for lasting success. So how do you become an expert – and show your expertise to others? Here are six key strategies. Choose Your Niche When you define your business…
Read Post

The Art of Delighting Customers

You’ve probably read or heard repeatedly that your business needs to be delighting customers in order to win their loyalty and build your success. You may even know some famous examples, like Zappos’ 10-hour customer service call. But what does the idea of delighting customers really mean for your business? First, a hard truth. The…
Read Post

What Is a Lead Magnet and Why Do You Need One?

Even if you’ve never heard the term lead magnet before, you’ve probably read or used a lead magnet without even realizing it. Think about all the times you’ve visited a website and pop-up window appeared asking you to enter your email address in exchange for a freebie of some kind. That’s a lead magnet. And…
Read Post

Explore Other Categories: