How to Succeed as a Solopreneur

Create a great brand that looks, feels, and sounds like you. An increasing number of people are going out on their own – literally solo – and creating highly specialized businesses that service a very specific market. These are the people we love working with at DesignGood. If you’re a solopreneur, you are, quite literally,…
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The Key To Success: Setting Goals That Suit Your Life and Business

Success is defined by meeting the goal you set out to achieve—meaning that regardless of whatever your goal is, as long as you feel it was achieved, you’ve succeeded. As nice as that sounds, most entrepreneurs crave less of a cerebral message and more of a literal idea of what success means. But learning what…
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Create Your Own Niche: What You Do x Who You Serve = Your Unique Niche

You’re engaged, you’re passionate, you’re high-vibe. Once you clearly communicate what it is you do do, you’ll attract precisely the kind of clients and customers you really want, and who will be excited to work with you. Then, you can get to work drawing them in, and making an impact. And if you’re still struggling…
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How to Keep Customers Engaged During the Holidays

The holidays are an important time for your business — and that’s true whether or not your customers buy gifts from you. During this season, you have lots of opportunities to engage your customers and keep them coming back to you in 2018. Here’s how to work some holiday magic. Build Loyalty – and Repeat…
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How to Build Business by Becoming an Expert

Customers want to buy from and work with experts. Businesses that prove they are the place for a certain product or service set the stage for lasting success. So how do you become an expert – and show your expertise to others? Here are six key strategies. Choose Your Niche When you define your business…
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The Art of Delighting Customers

You’ve probably read or heard repeatedly that your business needs to be delighting customers in order to win their loyalty and build your success. You may even know some famous examples, like Zappos’ 10-hour customer service call. But what does the idea of delighting customers really mean for your business? First, a hard truth. The…
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What Is a Lead Magnet and Why Do You Need One?

Even if you’ve never heard the term lead magnet before, you’ve probably read or used a lead magnet without even realizing it. Think about all the times you’ve visited a website and pop-up window appeared asking you to enter your email address in exchange for a freebie of some kind. That’s a lead magnet. And…
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