Personal + Professional Growth

Personal + Professional Growth

Over the past ten years, we’ve seen a surge in social-good companies out to change the world through the power of business. Today, the market is flooded with all sorts of products that include a “giving” narrative as part of their brand promise and we welcome them all with great expectations. Nevertheless, during that same decade, our society has become more skeptical. In fact, some reports show that, when polled, the millennial generation forms the least trusting group of consumers than any of the previous three generations combined.

Whether it’s due to pop-culture, politics or the state of chaos in our world, the most challenging part of starting a social enterprise is the all-important “trust” factor — the very basis of any socially-focused brand’s ethos.

From the inception of THX, we have had to jump through hoops to get people to believe in us. Be it the nonprofit organizations we’ve wanted to support, the customers we’ve met at events or retail and distribution partners we’ve reached out to, the road has been tough. This has obviously created doubts and generated fears about the mission we’re on. Since the birth of THX, our aim has been helping people with the greatest needs on a massive scale. We wanted to do something radical — to “Give it All Away” — and even something as genuine as that is scrutinized every step of the way.

1. Simplification is Key

Simplifying your message is imperative to the success of your venture. Starting a company that educates customers on the social importance of their existence can be difficult. Honing down that message to a simple and seamless communication is difficult but important. At THX, we’ve had to simplify, simplify, simplify, and we’ve seen dramatic improvements as a result of applying the “Keep It Simple, Stupid” (KISS) principle to every aspect of our business.

2. Transparency is Your Greatest Ally

In serving a marketplace that lacks trust, transparency is your greatest ally in growing your brand. Sharing as much information as possible about how your products are made, how they are priced and where all the donations are going will only help to increase that level of trust. Beyond an ally, transparency can become your greatest competitive advantage and the one that customers appreciate the most.

3. Patience Really is the Mother of all Virtues

The road can be long and hard, but as in most cases, it’s slow until it gets fast. If you have gone through the process of researching the market, identifying your target audience, creating a great line of products with an even greater purpose, pricing them fairly, and then working through the distribution, fulfillment and logistics of getting them into the hands of your customers, then hold tight. Stay the course. Remaining calm, cool and collected in these moments when everything seems to be going sideways can be your biggest test yet. Take a look in the rear view mirror and go back to the days when you first believed in your concept. Remember the what, where and why behind your social enterprise. This will help when things start to feel cloudy.

Ultimately, it’s important to stay motivated, on-track and laser focused on your mission. Always remember there are no shortcuts to greatness and what’s at stake is far too valuable for compromises. Never lose faith in what you’re doing because failure is not an option

Much love and gratitude,
Kristin Moses Signature

More Posts RElated to this topic

All Blog Categories

See Our Process in Action on These Projects

DIY Brand & Business Building Tools

Explore our resources to guide you in building a meaningful business and brand that support the life you want to live.

Your Unstoppable Brand

Building a brand can seem overwhelming. What do you really need? What should you do first? So we’re giving you some heartfelt advice on where to start, how to make the big choices and who can help.

Free Download
Purchase - $
0.00
The High-Vibe Entrepreneur Method

We’ll take you through the same process we use to help DesignGood clients build their businesses. Learn how to tap your gifts, serve your higher purpose and attract the people who light you up.

Free Download
Purchase - $
0.00
How to Create and Write a Great Website

What makes a website powerful and effective? We're sharing our best practices for structuring your website and creating a unique and captivating message.

Free Download
Purchase - $
0.00