# DesignGood

> DesignGood is a business, brand, and AI strategy company in Austin, Texas, founded by Kristin Moses and working with expert-led businesses for more than 20 years. We help founders see what is already inside their business, decide what should lead, and build around it: the brand, language, and website that make them understood, and the AI systems, automations, custom Skills, and workspaces that help the business run and grow. Tagline: Soul-Aligned Brand + Business Design.

DesignGood works with established, expert-led businesses: therapists, coaches, consultants, wellness practitioners, healers, authors, industry experts, and founder-led companies with teams. Our work starts with understanding the business, never with a tool or a design. The methodology creates the context, and AI creates leverage from that context.

A growing and central part of our work is AI consulting and implementation. We do not hand clients a folder of prompts. We organize the knowledge behind a business, including its offers, audience, positioning, voice, processes, and institutional knowledge, then build working AI environments around what the business needs to do.

DesignGood serves clients across the United States and internationally.

## AI consulting, systems, and automation

- AI strategy and consulting: Deciding where AI can help an expert-led business, what to organize first, and what to build. Led by Kristin Moses.
- AI workspaces and Business Brains: Personalized workspaces, primarily built in Claude, that hold a business's knowledge, Brand Language, voice, and priorities so AI works from the real business instead of generic assumptions.
- Custom Skills, workflows, and automations: Repeatable AI workflows for content, research, visibility, outreach, planning, documentation, SOPs, and recurring work, plus training so clients can use and maintain what we build.
- Business Evolution by Design: A strategic engagement for small, established, founder-led businesses with teams, focused on how the business runs, reducing founder dependency, capturing institutional knowledge, and designing a Business + AI Architecture Plan. Begin through [Get Started](https://designgood.com/get-started).
- [DesignGood Business, Brand & Marketing OS](https://designgood.com/brand-website-design#marketing-os): A personalized AI marketing and visibility system built on everything created during a brand and website project, so content and marketing start from the client's real positioning and voice.
- [The Business Within™ Intensive](https://designgood.com/business-intensive): Ten business days working directly with Kristin Moses on offers, pricing, positioning, Brand Language, and visibility, including a personalized Business, Brand & Marketing OS. $8,500, with 3-month and 6-month payment plans available.

## Brand, business, and website

- [Brand & Website Creation](https://designgood.com/brand-website-design): Business and brand strategy, Brand Language + Positioning, visual identity, website copy, and custom Webflow website design and development. Investment varies by scope. See the FAQ or book a call for details.
- [Self-Guided Business Activations](https://designgood.com/business-activations): Self-guided tools for working through parts of the methodology independently, including [The Business Within™ Journey](https://designgood.com/the-business-within-journey) and the Aligned Offer Design™ Workbook.

## Who we serve

- [Therapists and mental health practices](https://designgood.com/branding-therapists-mental-health)
- [Coaches and consultants](https://designgood.com/branding-coaches-consultants)
- [Health and wellness practitioners](https://designgood.com/branding-health-wellness-practitioners)
- [Healers and spiritual guides](https://designgood.com/branding-healers-spiritual-guides)
- [Professional services and industry experts](https://designgood.com/branding-professional-services-industry-experts)
- [Authors, podcasters, and speakers](https://designgood.com/branding-authors-podcasters-speakers)
- [Mission-driven businesses](https://designgood.com/branding-mission-driven-businesses)
- [Designers and creatives](https://designgood.com/branding-designers-creatives)
- Founder-led companies with teams, practices, or multiple locations

## Founder

- [Kristin Moses](https://designgood.com/about): Founder and Creative Director of DesignGood. Brand, Business & AI Strategist with almost three decades of experience in business, brand, positioning, and marketing, now focused on helping expert-led businesses build the strategy and intelligent systems for what comes next. Completed Automate to Accelerate, a 12-week AI architect training through The Uncommon Business.
- Profiles: [LinkedIn](https://www.linkedin.com/in/kristinmoses/), [Instagram](https://www.instagram.com/kristinmoses/), [Substack](https://substack.com/@kristinmoses)

## Key pages

- [Home](https://designgood.com/)
- [About DesignGood and Kristin Moses](https://designgood.com/about)
- [Our Work (portfolio by industry)](https://designgood.com/our-work)
- [Testimonials](https://designgood.com/testimonials)
- [FAQ](https://designgood.com/faq): Process, timelines, investment, AI support, and how the offers fit together.
- [Blog](https://designgood.com/blog)

## Get started

- [Get Started](https://designgood.com/get-started): Tell us about your business and book a free call. This is the place to begin for AI consulting, brand and website projects, and every other way of working with us.

## Company profiles

- [LinkedIn](https://www.linkedin.com/company/3750987)
- [Instagram](https://www.instagram.com/designgoodnow)
- [Facebook](https://www.facebook.com/designgoodnow)