To Stand Out, Find Your Voice — Here’s How

Have you ever noticed that businesses in the same field often sound alike when you visit their websites, blogs or social media feeds? When you speak in the same “brand voice” as your competitors, you’re not giving prospective customers a reason to choose you. But how do you find your voice — the one that…
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How to Write a Unique Selling Proposition

When someone asks what your business does, do you stumble when you answer? Do you have trouble coming up with focused, compelling marketing messages? If you’re nodding your head to these questions, we’ve got an assignment for you: Develop your unique selling proposition. Also known as an “elevator pitch,” your USP is a business essential….
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