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Most Recent Blog Posts

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What Is a Lead Magnet and Why Do You Need One?

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You’ve probably downloaded or used a lead magnet before without even realizing it. Maybe it was a guide, checklist, or short training you exchanged your email address for. That’s a lead magnet — but when created with intention, it’s so much more than a freebie.
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How ChatGPT Can Start Sending the Right Clients to You

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We’ve been noticing something powerful happening. New clients are coming to us and saying things like: “I asked ChatGPT who I should work with for branding, and it brought me to you.” And while that might sound surprising, it makes perfect sense. AI is changing the way aligned clients find you, and here is how.
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Why Your Brand is the Gateway to What's Possible

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Over the past two decades, I've had the incredible honor of guiding hundreds of passionate, purpose-driven entrepreneurs as they build businesses deeply rooted in their calling and create brands that amplify their impact.
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The Business & Brand Within™ Journey

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The Business & Brand Within™ Journey is DesignGood’s signature discovery experience—and the heart of everything we'll create together. Through thoughtful, guided exercises and an integrative clarity session, we'll uncover how your business and brand reflect your deeper purpose and the unique impact you're here to make.
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The New Branding Basics: Lessons From 20 Years of Building Brands

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For our 20th anniversary at DesignGood, we’re going back to basics—but with a fresh perspective. Branding has evolved dramatically over the last two decades, but at its core, the principles of a strong, authentic, and memorable brand remain unchanged.
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The Road Ahead: Inspired by the Journey Behind

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Are you ready to set meaningful intentions and create a purposeful roadmap for the year ahead? Whether you’re reflecting on where you’ve been or envisioning what’s next, this exercise provides a powerful framework to honestly assess your past and align your goals for the future.
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Your FREE Step-by-Step Guide to Building a Purpose-Driven Brand

How to Build a Brand That Amplifies Your Calling + Attracts Aligned Clients

Your work deserves a brand that amplifies the impact of what you feel called to do. Download our FREE guide, How to Create a Magnetic Brand, and learn proven strategies to attract aligned clients, open doors to new opportunities, and build a business rooted in purpose. Plus, you’ll join our newsletter—a space filled with thoughtful insights and resources to keep your brand thriving.

Download our FREE guide, How to Create a Magnetic Brand, and learn proven strategies to attract aligned clients, open doors to new opportunities, and build a business rooted in purpose.

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What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

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