Google Analytics and Google Search Console

Google Analytics

Google Analytics (GA) is a free, open-source tool that allows website owners to track and analyze their website or app's performance. It provides data on how many people visit the site, what pages they view, where they came from, and where they go after leaving the site. GA also provides information about the age, gender, interests, devices, and locations of visitors.

To use Google Analytics, users must first create an Analytics account. This is different from a Google (Gmail) account. Having the latter does not automatically provide access to the former. A separate, one-time registration process is required.

For Google Analytics to work on the business user's website (meaning, to capture and display useful analytics), the user must add a small piece of JavaScript measurement code to each page on their site.If you would like us to install Google Analytics on your website, please provide us with the tracking ID you are provided after signing up for your account.

You can sign up for and learn more about Google Analytics accounts here.

Google Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Console offers tools and reports for the following actions:

• Confirm that Google can find and crawl your site.
• Fix indexing problems and request re-indexing of new or updated content.
• View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
• Receive alerts when Google encounters indexing, spam, or other issues on your site.
• Show you which sites link to your website.

You can sign up for Google Console here.