Your dreams for business and life are a lot closer to reality than you might believe right now. But turning your vision into reality doesn’t just happen. Instead, it requires intention. So where should you start? We can help.

At DesignGood, we’ve helped hundreds of clients create successful businesses and brands. Our clients come from all different fields. But we’ve found that one thing is true for all of them: Your business and brand must flow from your authentic self. So what does that look like?

We’re always struck by how many entrepreneurs believe that “the struggle” is just a part of life when you own a business. As we’ve helped hundreds of clients over the years, we’ve actually come to believe that the opposite is true. Success doesn’t come from struggle or from hustling hard for every win. Instead, you’re more likely to achieve your goals when things feel, well, a lot easier. Let’s explore why.

Every business changes over time. But how can you be sure it’s the right moment for your business to evolve? And, perhaps even more importantly, what should you do to reach the next stage of success? At DesignGood, we’ve helped countless clients level up their businesses. Based on our experience, we’ve identified some common signs that it’s time to level up, as well as the most effective actions you can take to do so.

So how do you find more of your people — the customers or clients who appreciate your uniqueness and who will happily pay you for it? Actually, you don’t have to look for them at all. Instead, you can make some intentional changes in your business and brand that will have your dream customers or clients seeking YOU out.