Your website should build a relationship with your audience, enhance your credibility and reinforce your brand. If it ISN’T doing those things, 1 of these 5 website mistakes may be to blame.

Building your brand is ALWAYS important. But in this era of remote work and social distancing, it could make all the difference in whether your business stays afloat.

When your business is so closely intertwined with who you are and what you want to create in the world, alignment among your work, your brand and your life is absolutely essential.

Widespread misconceptions about branding keep businesses from achieving their full potential. Kristin Moses of DesignGood gives a new framework for thinking about branding.

If you’re feeling stuck in your business or everything seems harder than it needs to be, the culprit is often a lack of alignment. Kristin Moses of DesignGood explains how to get back in your groove.

Many entrepreneurs misunderstand what a brand positioning statement is actually all about, and they're missing out on everything it can do for their business.