All Blog Posts

We’ve been noticing something powerful happening. New clients are coming to us and saying things like: “I asked ChatGPT who I should work with for branding, and it brought me to you.” And while that might sound surprising, it makes perfect sense. AI is changing the way aligned clients find you, and here is how.

Over the past two decades, I've had the incredible honor of guiding hundreds of passionate, purpose-driven entrepreneurs as they build businesses deeply rooted in their calling and create brands that amplify their impact.

The Business & Brand Within™ Journey is DesignGood’s signature discovery experience—and the heart of everything we'll create together. Through thoughtful, guided exercises and an integrative clarity session, we'll uncover how your business and brand reflect your deeper purpose and the unique impact you're here to make.

For our 20th anniversary at DesignGood, we’re going back to basics—but with a fresh perspective. Branding has evolved dramatically over the last two decades, but at its core, the principles of a strong, authentic, and memorable brand remain unchanged.

Are you ready to set meaningful intentions and create a purposeful roadmap for the year ahead? Whether you’re reflecting on where you’ve been or envisioning what’s next, this exercise provides a powerful framework to honestly assess your past and align your goals for the future.

A new year is the perfect time to reflect on your business journey and envision what’s next. Are you ready to overcome challenges, achieve your goals, and truly grow your business? The key to sustainable success starts with one powerful step: building a strong, intentional brand, which will allow you to spend more time on the things you love versus chasing clients all the time.

Discover the best brands and websites for therapists in our comprehensive guide. Learn actionable tips to connect authentically with your audience, transform your therapy practice, and boost your online presence now using DesignGood's Business & Brand Method.

You know your business inside and out. But do your potential clients? Do they instantly understand who you are, what you do, why it matters, and how it will impact them?

You're not alone. Over the past two decades, I’ve had the privilege of connecting with thousands of entrepreneurs like you, all driven to make their businesses truly stand out and attract their dream clients. So, why is it that despite your incredible work, your ideal clients or customers aren't discovering your business?

You need a brand that works for you—one that resonates, connects, and inspires action before you even have a conversation.

Your dreams for business and life are a lot closer to reality than you might believe right now. But turning your vision into reality doesn’t just happen. Instead, it requires intention. So where should you start? We can help.

At DesignGood, we’ve helped hundreds of clients create successful businesses and brands. Our clients come from all different fields. But we’ve found that one thing is true for all of them: Your business and brand must flow from your authentic self. So what does that look like?

We’re always struck by how many entrepreneurs believe that “the struggle” is just a part of life when you own a business. As we’ve helped hundreds of clients over the years, we’ve actually come to believe that the opposite is true. Success doesn’t come from struggle or from hustling hard for every win. Instead, you’re more likely to achieve your goals when things feel, well, a lot easier. Let’s explore why.

Every business changes over time. But how can you be sure it’s the right moment for your business to evolve? And, perhaps even more importantly, what should you do to reach the next stage of success? At DesignGood, we’ve helped countless clients level up their businesses. Based on our experience, we’ve identified some common signs that it’s time to level up, as well as the most effective actions you can take to do so.

So how do you find more of your people — the customers or clients who appreciate your uniqueness and who will happily pay you for it? Actually, you don’t have to look for them at all. Instead, you can make some intentional changes in your business and brand that will have your dream customers or clients seeking YOU out.

High-vibe branding expert Kristin Moses explains how to break through fear and hesitation to start building your brand.

If you’ve been experiencing confusion or a lack of momentum with your current business or the business you're hoping to start, we want to boost your confidence so that you can get unstuck and begin creating a brand that helps you attract the things you desire in your business and in your life.

We often hear branding misconceptions that hamper the success of promising businesses. So today we want to set the record straight when it comes to the importance of branding — especially when to start building your brand.

Posting on social media can be a powerful way to connect with your desired audience. But it also takes commitment and consistency. Don’t worry, though: DesignGood is here to help you generate a steady stream of social media posts that will appeal to your dream clients or customers.

As she marks 17 years in business, DesignGood founder Kristin Moses shares 5 truths about business and branding.

Starting a business, especially these days, might feel intimidating. But these questions from DesignGood can help you find your path to success.