Our Three Stage Process
The DesignGood Business & Brand Method
The DesignGood Business & Brand Method is our proven process for aligning your business, brand, and purpose so you can do more of the meaningful work you feel called to do, attract the right clients, and build a business that supports you financially, creatively, and energetically.
With over 27 years of experience creating brands and businesses, this highly intentional business and brand activation is designed to create more stability, ease, and momentum in your business — and a memorable brand that becomes a catalyst for greater abundance, impact, and aligned success.
We start by building the strategic foundation your business needs to flourish. From there, we bring your brand to life visually and digitally. Finally, we guide you in using your brand as a tool for expansion — opening doors, creating connections, and activating your vision.
This 3-stage container includes our most transformational frameworks to clarify your vision, expand your reach, and amplify your impact. The result? A magnetic brand, a thriving business, and a powerful digital presence that supports you and your business’s highest potential.
How It Works
Every successful brand starts with a solid foundation. Skipping straight to design or a website without the strategic brand and business alignment work is like building a house without a blueprint. It may look good on the surface, but it won’t last.
We begin by grounding the process in soulful strategy. This ensures that everything we create — from your visual identity to your website to the ways you expand and amplify your business — has a solid foundation, clear direction, and is rooted in purpose. The result is a business and brand that are aligned, memorable, and positioned for sustainable growth. You can choose to stop here with a clear plan in hand or continue on to have us bring your brand to life.
Next, we move into creation, bringing your brand to life visually and digitally. The final stage is expansion, where we show you how to apply and grow the reach of your brand so it continues to open doors, create opportunities, and make meaningful connections.
Capturing
the Essence of Your Brand
The first step in our process is deeply understanding your business—who you are, what you offer, and how you create impact. Through in-depth discovery and exploration, we align your purpose and vision to ensure your brand feels authentic, compelling, and aligned. This clarity sets the stage for a professional and memorable brand presence that resonates with your audience and amplifies your impact.
Bringing Your Magnetic Brand to Life
With clarity and alignment in place, we transform insights into a visually stunning and strategically crafted brand. In this phase, we design your visual identity, develop your brand language, and build a cohesive digital presence—ensuring that your website, messaging, and entire brand presence reflect your expertise, style, and unique approach. The result is a brand presence that feels authentic, compelling, and seamlessly integrated across every platform where your audience connects with you.
Launch & Connect
Empowering You for Long-Term Success
Your brand is designed to work for you. In this final phase, we equip you with the tools, brand assets, and confidence to launch and grow your brand seamlessly. By implementing your personalized Soulful Connection Strategy™, you’ll have a clear plan to maintain visibility, attract aligned opportunities, and ensure your brand continues to evolve with your business. This phase is about more than just launching—it’s about giving you the knowledge, resources, and strategy to sustain and expand your impact for the long term.
Our Proven Process for Complete Business & Brand Transformation
Finally, A Clear Path to the Business You’ve Been Dreaming Of
You’ve gained experience, honed your expertise, and poured your heart into your work, but your business still doesn’t fully reflect your vision or attract the right opportunities. Maybe you’re spinning your wheels, unsure how to communicate your value, or just tired of piecing things together without seeing real momentum.
At DesignGood, we guide you through a proven three-stage process that takes you from gaining deep clarity about your business to building a magnetic brand that amplifies your impact, attracts the right people, and helps you thrive doing the work you’re meant to do. This is about more than just a logo or a website — it’s about providing the foundation, guidance, and tools that turn your vision into reality.
The Business Within™
Stage One | The Foundation
A deep, strategic dive into your business and brand to uncover the clarity, alignment, and direction you’ve been missing. You’ll leave with a custom plan, messaging, and strategic focus that becomes the backbone of everything we create together.
The Brand Within™
Stage TWO | The Creation
This is where your strategy becomes something people can see, feel, and connect with. We design your custom brand identity and website from the inside out to reflect your vision, capture your essence, and make you unforgettable.
Beyond the Brand™
Stage Three | The Expansion
Your brand gains strength every time you share your insights and expertise. We provide the training, tools, and guidance you need to expand your reach, connect with your audience, and build visibility and credibility for your business.
A Magnetic Brand That Drives Success
DesignGood builds authentic brands that increase your visibility, expand your reach, and grow your business. Your brand is a powerful tool that effortlessly attracts aligned opportunities, fosters meaningful connections, and opens the door to exciting collaborations while amplifying your impact.
By aligning your business, brand, and purpose, we help you deepen your connection with your audience and achieve both personal and professional fulfillment. When everything is in sync, your brand becomes a catalyst for growth, allowing you to thrive and focus on what you love most.
Getting Started with DesignGood
Ready to move from vision to a business and brand that’s fully aligned, magnetic, and built for sustainable success? The DesignGood Business & Brand Method gives you the clarity, presence, and tools you need to thrive doing the work you’re meant to do.
Have Questions About Our Process & How It All Works?
Visit our FAQ page to learn more about how we create magnetic brands and guide purpose-driven businesses to success.
