Frequently Asked Questions

DesignGood can create your brand without creating your website. We offer the first portion of our branding process as a stand-alone package for a flat fee. This includes the Business & Brand Discovery, your new visual identity (including your logo), Foundational Brand Language, Brand Language & Style Guide, and any applicable brand assets and elements.

However, we do not offer website work as a standalone service. This is because we can’t ensure the effectiveness and cohesiveness of the website unless our team creates your brand identity and plans and writes the content. Our process is designed to build on itself to maximize the success of your project, creating brands and websites that showcase your expertise, drive results, help you grow more intentionally, connect with your audience, and stand out in your industry.

As you explore options for creating your brand, you’ll discover that DesignGood stands apart for the depth, detail, and thoughtful support we provide. Our high-vibe approach goes beyond designing beautiful brands—we empower you with the tools to launch, grow, or elevate your business while aligning with your purpose.

We’re passionate about helping our clients co-create their purposeful businesses and love personal development and transformation. Our process is designed to help you move past roadblocks and challenges to build a meaningful brand and solid business that stands the test of time. Along the way, we’ll be your biggest cheerleaders and guiding light, supporting both your personal and professional success.

If you’re ready to stand out for your expertise and experience—and to partner with a team dedicated to creating something as unique as you are—we would love to work with you. You won’t find cookie-cutter templates or one-size-fits-all solutions here. Together, we’ll craft a brand that resonates deeply with your audience and positions you to thrive.

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Our three offerings are priced based on the value and transformations we deliver, supported by our 25+ years of branding and business experience and expertise. When you work with DesignGood, you’re investing in a brand and website that won’t need to be redone, revamped, or upgraded in a few years. We will create an embodied brand that truly captures your essence, and for that reason, your investment with us has significant longevity.

We do this by creating more alignment between aligning you, your brand, and your business. This creates a solid foundation that can evolve with you as your business grows. This helps you avoid costly false starts, redos, and missteps—saving you time, money, and frustration while allowing you to experience the success you desire sooner.

Throughout your project, you will have the opportunity to review and provide feedback on each deliverable. Our process and systems are designed for collaboration to ensure your project reflects your vision and aligns seamlessly with the goals. Feedback and revisions are thoughtfully integrated during the designated stages of our process.

If additional revisions are needed beyond what is included in your project scope, they will be billed at our current hourly rate. You can review our revision policy in full here, and we’ve also created a helpful guide for giving effective feedback, which we encourage all clients to review before giving feedback!

Our three offerings are designed to meet you exactly where you are in your business journey, providing everything you need to move forward with clarity and confidence:

• The Soul-Aligned Business Blueprint™ is business coaching + brand consulting for aspiring entrepreneurs and budding businesses seeking clarity, confidence, and actionable next steps. Built on our proven framework, this program empowers you to create and grow a highly successful, soul-aligned business that reflects your passions and gifts. This is for individuals who want one-on-one brand and business guidance and consulting and do not need our branding services in the offerings below.
• DesignGood Magnetic Brand Foundations™ is a great fit for solopreneurs ready to stand out, create a magnetic brand, and launch a simple yet impactful website. This offering is designed to help you connect deeply with your audience and build a solid foundation for your business and brand that will continue to grow and evolve with you.‍
• DesignGood Business & Brand Method™ is our most transformative branding process, created for established businesses ready to uplevel and scale. This proven approach results in a fully customized brand and digital presence that showcases your unique experience, expertise, and vision—designed to attract more clients, amplify your impact, and position your business for long-term success.
  

You can sign up for The Soul-Aligned Business Blueprint™ anytime. However, if you need guidance deciding between Magnetic Brand Foundations™ or the DesignGood Business & Brand Method™, we recommend scheduling a FREE Magnetic Brand Session for personalized advice on the best path forward for your business.

For our Magnetic Brand Foundations™ and the DesignGood Business & Brand Method™, pricing includes everything: strategy, planning, copywriting, design, development, training, and coaching. You’ll also benefit from the efficiency and expertise of our in-house team of designers, writers, developers, project managers, and brand strategists—all working together to ensure a seamless process and exceptional results. But don’t just take our word for it; see what our clients say!

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

Yes! All of our offerings have payment options or payment plans, and we also now accept Affirm. We understand how important it is for the future of your business to do this work now, and we want to make our services as accessible as possible. For the DesignGood Business & Brand Method™, our most comprehensive and custom package, we offer four flexible payment options to help you get started. You can learn more about these options here.

Your custom website will be built on Webflow, which serves as your website host and CMS (content management system). Webflow’s intuitive and customizable collection feature makes it easy for you to edit and add content, with tools tailored specifically to your business needs. If you choose our managed hosting option, DesignGood will handle all the technical details for your website launch or relaunch, allowing you to focus on running your business.

We also assist with integrating essential third-party tools for booking, scheduling, and list-building to streamline your business operations. This ensures your website is visually stunning and functions seamlessly to support and convert across all the marketing initiatives you potentially explore beyond our offerings—such as social media, email campaigns, SEO, and paid ads—while saving you time.

We’ll provide training and guidance so you feel confident making updates, adding content, or managing your site as your business evolves. And if you ever need additional support, DesignGood is always here to help!

We have a set process, fixed internal timelines for each phase of your project, and a dedicated project coordinator to keep everything on track. However, the timeline can vary based on how quickly you provide feedback and the extent of your revisions or requests, which may shorten or extend the process. Additionally, larger websites with more features and pages, or projects with more deliverables, can add to the timeline.

If you’re motivated to move your project forward quickly or have specific deadlines, we’ll always do our best to accommodate you. Here’s a general timeline for the DesignGood Business & Brand Method™, our signature transformative approach to branding:

• Business & Brand Discovery + Brand Clarity Session: 2 Weeks
• Visual Identity + Foundational Brand Language: 3–4 Weeks
• Designed for Growth Website: 6–12 Weeks (depending on website size)
• Launch, Training, and Brand Momentum Session: 2 Weeks

We’ll work closely with you to bring your vision to life while keeping your goals and timeline in focus, all while creating a custom-branded experience and defining many essential aspects of your business and offerings as we move through our process. To read more about your role in our process, check out our guide.

After creating your brand and website, we love helping our clients extend their brand across all their marketing and outreach channels, creating a polished and professional experience wherever your audience encounters you. Our Brand Support Packages are pre-purchased, discounted hours that can be used to brand your social media, email marketing, podcast, lead magnets, digital tools, signage, presentations, printed collateral, and other touchpoints where your brand appears. You or your team can use these hours to request anything from the items listed above to smaller projects like website updates, new branded tools, or design elements. We want to ensure you feel empowered and confident to manage your brand with the tools and guidelines you need to maintain consistency and stand out.

The Soul-Aligned Business Blueprint™ is a live coaching program led entirely by our Founder and Creative Director, Kristin Moses. For branding projects like the Magnetic Brand Foundations™ or the DesignGood Business & Brand Method™, your project will be a team effort. Each team member contributes their expertise at different stages of your project—during the discovery, writing, design, development, or launch phase of your project.

Your dedicated project coordinator will be your main point of contact, ensuring we have everything we need and that your project stays on track. Behind the scenes, Kristin reviews all creative work before it’s shared with you, and our entire team meets weekly to discuss your project progress and brand strategy.

If you are signing up for our DesignGood Business & Brand Method™ you will have three key calls with Kristin: the Brand Clarity Session, the Creative Presentation, and the Brand Momentum Session. Depending on your project, you may also meet with other team members as needed throughout the brand development process.

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Our project costs are all-inclusive, covering everything from strategy and planning to design, development, copywriting, and training. The only additional costs you might incur are for website hosting (which includes your CMS), printing, or brand photography—if you decide they’re necessary.

If your project includes a website, you’ll need to budget for an annual hosting + platform fee, which we’ll help you set up and manage. Your website platform will also be the CMS (content management system) you use to update your website. Printing costs, such as for business cards or brochures, are optional and depend on whether you choose to create physical collateral. New brand photography can be a great addition to elevate your brand, but it’s not always required. Should you decide to invest in professional photography, we’ll guide you in planning and executing a photoshoot that perfectly aligns with your brand.