Frequently Asked Questions

DesignGood Subpage Header

We created and compiled the tools below to serve as powerful guides for where you're headed. Many have used these resources to gain insights and practical strategies for creating a meaningful brand.

Whom will I work with at DesignGood?

You will work with the entire DesignGood team of experts in branding, design, copywriting and project management. Kristin will conduct your Business + Brand Discovery Session, present creative work and handle creative direction, strategy, and brand and business coaching. You will also have a dedicated project manager.

What is your process?

All we have done for the last 17 years is help people like you launch, grow and pivot businesses. So we have a lot of insight and guidance to offer. We spend a lot of time getting to know you so we can create a memorable brand that is as unique as you are and that connects you to your audience. The brands we create are aligned with who you are and where you are headed. We build solid foundations for you to grow your business. We also build brands that can grow with you as you evolve. We give you all the tools you need, and the training and confidence you need to use them. When you work with us, you get everything you need to run your business confidently and communicate your value to your audience.

How long will my branding project take?

Because our projects are so in-depth and have many facets, they typically take 12-14 weeks. Projects with larger, more complicated websites can take 16-18 weeks. That includes your Business + Brand Discovery Session, creation of your branding tools, website and your final technical trainings and brand coaching. Keep in mind that the revision process can greatly impact this timeline. For tips on how to keep your project on track and provide us with effective feedback, please refer to this helpful guide.

What is your pricing?

We aren't the cheapest, and we are not the most expensive, but we do believe we are the best at what we do. We believe that money is energy, and you have our word that our team will return your energy with our full hearts and dedication. Most of our packages are broken into 3-4 payments over the life of the project (typically 4 weeks apart).

Does DesignGood do one-off jobs, like just a logo or a website?

We do package projects only. Here’s why: A logo or a website is only part of what your brand needs. The deeper need is creating a meaningful, memorable and consistent experience everywhere your audience encounters you. Our packages deliver everything you need to attract your audience, build a relationship with them and win their business. This approach gives you the greatest return on your investment and saves you money in the long run.

What happens after my branding project ends?

We love building long-term relationships! After we’ve created your brand, we’re available for new projects and brand support. This allows you to maintain the quality and consistency of your brand with a team who already knows you.

Should I wait to start the branding process until I am absolutely clear about what I am creating or how my business will pivot or shift? Right now, I feel overwhelmed and unclear, and I don’t know where to start.

Overwhelm happens when you’re not in action. Simply from beginning to work on your business and brand, you’ll unleash a lot of clarity and energy. We have the experience and expertise to guide you through any uncertainty you’re feeling. All we have done for the last 17 years is help people start businesses, grow businesses and pivot businesses. So even if you’re experiencing overwhelm and confusion right now, if you feel a deep calling to build a meaningful business and brand, let’s talk. We can give you the direction you need to keep moving forward.

What if I create my brand and then decide I need to change my business in some way?

Businesses always evolve, so DesignGood builds brands with an eye into the future. Everything we create has the flexibility to be fine-tuned as your business continues to grow.

Will I have to pay in full or do you offer installments?

Great question! As business owners ourselves, we know that making an investment like this is a lot easier with a payment plan. Depending on the amount of your project, we will split the total in either 3 or 4 installments spaced 4-5 weeks apart.

Keep in mind, your payment schedule is not equated to milestones within your project, it is simply divided equally to help ease the financial burdens of starting and/or growing your business. Please know that we will do our best to complete your project within 14-16 weeks, however the revision process and speed of your feedback can greatly impact this schedule. For tips on how to keep your project on track and provide us with effective feedback, please refer to this helpful guide.

We understand that running a business requires making important, budget-conscious financial decisions, so please communicate with us if you run into an issue with payment and we will be happy to work out an arrangement. However, if payment on any of your projects is past due by more than 15 business days, the project will be considered “on hold" and "paused''. Once your payment has been received and the project is re-activated, it will be rescheduled based on current workload and availability.

If you would like to pay your project in full, we will happily offer you a discount! If not, we require that you have your 1st payment/deposit paid prior to your Business & Brand Discovery session.

If you have questions on our financial policies, please reach out to our Operations Director + Studio Manager, Kristie Urbano at