Frequently Asked Questions

DesignGood has been creating brands since 2005, almost 22 years of helping purpose-driven entrepreneurs create intentional businesses and build soul-aligned brands. Founder and Creative Director Kristin Moses brings almost three decades in brand and business design and strategy, and has personally led the creation of hundreds of brands for therapists, coaches, health and wellness practitioners, consultants, industry experts, creatives, thought leaders, and transformational guides.

Kristin Moses is the Founder and Creative Director of DesignGood, based in Austin, Texas. She has spent almost three decades creating brands for founders whose work is tied to their unique experience, expertise, and lived wisdom. Kristin is known for her ability to see the potential in others, her depth of business and brand strategy, and her gift for translating a client's energy, essence, and expertise into words, visuals, and a memorable digital presence that looks and sounds exactly like them. Her approach brings together coaching, strategy, design, writing, ancient wisdom, and the proprietary frameworks she has built over her own entrepreneurial and spiritual path, all of it in service of helping her clients create thriving businesses and magnetic brands. You can learn more about Kristin and the DesignGood team here.

What makes DesignGood different is the depth of our process, the years of experience, our soulful business guidance, and the stunning custom brand and website design we are known for. Most people think brand work starts with design. We start with you and your business vision and build your brand from the inside out, so it captures your uniqueness, amplifies your impact, attracts your people, and allows you to thrive doing the work you feel called to do. Every brand we create embodies the energy and essence of the person we create it for, and everything we build is unique to you, highly intentional, and backed by our proprietary frameworks to help you grow your visibility, charge what you are worth, create the offering, write the book, or launch the program or event, whatever it is in your heart to create. Our boutique team holds every discipline in one place: design, development, writing, business and brand strategy, project management, and the coaching alongside it that produces the deep personal transformation that happens during this expansive process. The work moves through three distinct phases with one in-house team and a dialed-in process, not a collection of freelancers.

DesignGood is based in Austin, Texas, and we work with purpose-driven entrepreneurs across the United States, Canada, and English-speaking countries around the world. Our team is fully remote, and the entire process is delivered virtually, through video calls, shared documents, and regular check-ins, all coordinated by a dedicated project coordinator who keeps every detail on time and on track. Geography is not a limitation. Wherever you are, your project gets the same care and the same quality of work that all of our clients experience.

Most of our clients are therapists, coaches, consultants, niche industry experts, health and wellness practitioners, authors, podcasters, thought leaders, spiritual guides, and creatives whose offering is tied to their unique experience, expertise, training, and gifts. Their work often feels hard to articulate, and they rarely fit in one box, because they are bringing together a unique mixture of passions, frameworks, and methodologies. We call our clients Transformational Guides, because their work transforms the lives, careers, businesses, mindsets, relationships, health, finances, spaces, and futures of others. Their work is intentional, purposeful, and feels like their calling. They work one-on-one, in groups, or run workshops, trainings, events, and intensives, and many are moving toward the creation of digital products and courses, or new ways to scale. We work directly with the business owner or founder, and most of our clients are solopreneurs or run small teams or group practices. They are drawn to our work because it mirrors how they work. We go deep, we help you get clear, and we create a brand that makes it easy for your audience to find you, understand what you do, and know they are in the right place.

Therapists, group practices, and mental health professionals are the single largest group of clients we work with. We have built brands, websites, and digital presences for 50+ therapy businesses, including private practitioners, group practices, counselors, psychologists, training institutes, and behavioral health and recovery centers. Therapy work takes depth and care. We know how to translate the specifics of what you do, including specialized modalities and approaches, into language and visuals that feel professional, credible, and unmistakably yours, so you attract more aligned clients, become more visible to the people you can help most, and are known in your space for the expertise you bring. If you run a group practice and you're trying to grow your team or provide training to therapists, a magnetic brand attracts both the therapists and the clients who fill their calendars. See our work in the therapy and mental health industry here.

Yes. We have built brands and websites for life transition coaches, business coaches, leadership coaches, career coaches, executive coaches, money mindset coaches, performance coaches, embodiment coaches, specialty consultants, financial planners, home organizing consultants, and other niche experts. Most come to us as established practitioners with a proven track record, or as professionals leaving corporate roles where they built rare expertise and are ready to serve an audience whose needs they understand from the inside. They have spent years developing their approach, a way of working that gets results, and they struggle to put their expertise into words the right people recognize. They rarely fit in one box, and oftentimes they undercharge, or struggle to put together their offerings because they cannot see the full value of what they carry. Pinpointing your unique experience and expertise is the most important work we do here, and communicating it is the next, so you become known as the go-to for the work you feel called to do, with a brand and website that reflects the depth of it. You can see our work for coaches and consultants here.

Health, healing, and wellness practitioners are some of our favorite people to work with, and these are spaces we care about deeply. We have built brands and websites for nutritionists, dietitians, functional and integrative medicine doctors, naturopaths, acupuncturists, herbalists, health coaches, bodyworkers, and wellness practitioners of every kind. Many come to us trained in conventional medicine or science and moving toward a more whole-person way of working, and they need a brand that carries both, the clinical credibility their training has earned and the warmth and depth of how they actually practice and help their clients heal. We go deep on the science and the specialized modalities behind your work and give you language and visuals as grounded and credible as your practice, so the people who need you can find you, understand what you do, and trust you before they ever reach out. See our work for health and wellness businesses here.

Yes. We work with intuitive practitioners, energy healers, astrologers, mediums, hypnotherapists, channelers, spiritual leaders, and people who blend multiple modalities in their work. Because Kristin personally brings Human Design, Kabbalistic principles, elemental energy, and limiting belief work into her process, we understand the systems behind your work, believe in them, and support them. This is a group we are passionate about working with, because they bring ancient wisdom and modalities that help people transform, evolve, and find more peace. We help spiritual entrepreneurs build brands that hold both the depth of their wisdom and the professional credibility their work deserves, so they are seen as the expert guides they are. See our work for healers and spiritual guides here.

We are not the right fit if you are looking for just a logo, small changes to an existing site, a piecemeal approach to your brand, design without the inner work and business strategy that builds a solid foundation for everything that comes next, or anything fast and cheap. We don't take logo-only projects, we don't build on or edit Squarespace, Wix, or Showit templates, and we don't design before going deep into your business and your vision for your work. In our process, language is just as important as your visuals, and the work is designed to position you as the go-to in your space for the work you feel called to do. Your brand is an extension of who you are, your purpose, and your work, and that is not something you can shortcut. If you are still deciding whether to start a business, or you are not yet clear on your offering and your audience, or creating your brand does not feel like the next right step yet, start with our self-guided business activations. They will help you sort through your ideas and move forward at your own pace, and when you are ready to fully invest in your business and brand, we would love to welcome you into the Method™.

The DesignGood Business and Brand Method™ is best for people with depth in their work, whether the business itself is established or brand new, as long as you already have experience in your space. Most of our clients are established entrepreneurs, founders, practitioners, and guides whose work has outgrown their current brand and website. We also work with people at the beginning of a new business who are far from beginners in their field, someone leaving a corporate role to coach in the same space they spent years in, a therapist leaving a group practice to open their own, or a practitioner already doing the work who is ready to evolve into something new. What they share is years of experience, passion for what they do, and credible expertise behind them, and a business ready for a brand that reflects the depth of it. So much of what we do is drawing out what already exists within you, organizing it, and turning it into a brand and digital presence that helps you become more visible and connect with your audience. If you are still deciding whether to start a business, we recommend exploring our business activations first. If you know you are ready to create your brand, evolve your business, and connect with the potential you have not been able to reach on your own, we would love to work with you.

Both, woven together. Our work is business and brand design, and business design is the intentional creation or evolution of your business with your unique purpose and vision in mind. Business coaching, consulting, and brand strategy live inside everything we do in the Method™. Drawing on Kristin's almost three decades of doing this work in the industries we love and understand deeply, we strengthen the business itself, refine and clarify your offerings, name and shift the limiting beliefs that have been holding you back, build the language to articulate the depth of what you do, and create the foundation for your next stage of growth. This is why our work transforms the business, and you along with it, and why the brand and website we co-create with you do so much more than look beautiful. As one client said, "They didn't just create a website. They helped me bring my evolution to life."

No, we don't take logo-only projects. A logo is one piece of your brand, and your brand is everything someone thinks and feels when they encounter your business, what you look like, what you sound like, and most of all how you make people feel. The logo is often the cornerstone of the look and feel, but it is not the whole brand. Because the people we work with are the brand, a logo alone cannot create the transformation they are after. We move through the Business and Brand Within™ first, where we clarify the business and build your brand language, then we create your full visual identity, your logo suite, fonts, color palette, graphic elements, brand treatments, and photography styling, all designed to capture who you are and how you want to be perceived in your business. If a logo is all you need, a freelance graphic designer is likely the right fit. If you are ready for a complete brand and business transformation, this is the work we love to do.

No. Most clients come to us thinking they need a new website, and what they really need is a brand that clearly communicates who they are and what they do. What they have been missing is the clarity to talk about their work, the confidence and direction to share it consistently, and the language to communicate their value in a way that resonates with the right people. They want to attract more aligned clients, grow their visibility, and do more of the work they feel called to do. When your brand is clear, your website and digital presence become your most powerful tools for connecting with the people you are here to serve. The work we care about most happens before any design begins, the clarity, the language, and your unique perspective on the work you do, and that is what helps you stand out. We build and evolve your brand from the inside out, and your website is one of the places where it all comes together. This is why we always begin with the Method™, the deeper work that makes a website worth building.

We build on Webflow, a platform trusted by hundreds of thousands of businesses worldwide. Every site is custom built for your business, designed around who you are, the work you do, and the people you serve. We never use a template. Every site includes a content management system, so you can update your own content without a developer, your blog posts, team, events, FAQ, and anything else that changes often. We also make sure your site is technically sound for search engines and answer engines like Google, Claude, and ChatGPT, with proper metadata, Open Graph data, schema markup, and content written in human language your audience connects with.

Please note that search and AI visibility is not one-and-done. We set up the on-page and technical foundation for SEO and GEO at launch, and growing your visibility from there takes ongoing effort and consistency. We coach you on the activities that help you build authority for your brand and expertise over time, so you know exactly what to focus on after launch.

A full DesignGood Business and Brand Method™ project usually takes three to five months from kickoff to launch, across all three stages. Some projects move faster and some take longer, and it mostly comes down to how quickly you get us feedback and the number of revisions. We have a dialed-in process with set timelines and built-in checkpoints, and some phases can run alongside each other depending on when approvals come in. Larger or more complex websites take more time. We communicate openly throughout, so you always know where we are and what is coming next. You can see the phase-by-phase timeline here.

The majority of your time is required in the first two weeks of our process. When we begin, you have seven onboarding documents to complete that capture your vision, your offering, your audience, your experience and expertise, your design preferences, and any website requirements. This is where you share everything about your business with our team, and it becomes the foundation for everything that follows. After onboarding and your Business Expansion Session™ with Kristin, our team takes over the bulk of the work. From there your time goes into reviewing creative and giving feedback on your brand language, visual identity, website copy, and website design as everything comes to life. Some weeks you will have very little to do, and others more to review. How much depends on you and how you like to work. You come in to react, refine, and make selections, and the project keeps moving forward based on your approvals.

A chance to review and give feedback is built into every phase and every deliverable of our process. You review and approve each stage before we move to the next, from your brand language to your visual identity to your website, so your project moves forward with your input and approvals the whole way through, rather than arriving as a finished piece you are seeing for the first time. Because we do so much work up front getting clear on your vision, your brand language, your visuals, and the direction of your business, our projects tend to flow smoothly, and revisions stay minimal the deeper we go. We do everything we can to keep the process clear and on track. You can read our full revision process here, and the guide we share with every client on how to give effective feedback here.

This rarely happens, because the process is built so it cannot. Your visual identity and website take shape with your involvement the whole way through. We begin by getting clear on your preferences, what you are drawn to visually and aesthetically, and we design from there. You review and approve each stage before we move to the next, from your brand language to your visual identity to your website, so nothing moves forward until you are happy with it. If something is not landing, we talk it through and adjust while we are still in that phase. Revisions are part of the process, and they are structured by phase so the work keeps moving and keeps getting more refined. If a concern ever comes up that the process has not already resolved, we hop on a call and work through it together. DesignGood is known for stunning brand identity and website design, and we care deeply about making sure you love your new brand and website, that it feels like a reflection of your unique energy, essence, and expertise, and that it serves your business for years to come.

DesignGood is a brand and business design agency, and our focus is creating a strong, memorable, and magnetic brand, and the copywriting, custom website, and digital presence that bring it to life. What is not included is the ongoing marketing and maintenance after your site launches. We are not a digital marketing agency, so we do not manage your SEO and GEO over time, create your ongoing content, or run paid ads for you. Some clients invest in paid ads or bring in a marketing or SEO/GEO partner to extend their reach, and the foundation we build is ready for that next layer whenever you want it. A few practical things sit outside the project too, like outside cost for photography, printing, and website hosting.

We set up the foundation, and managing your visibility and rankings over time is yours. A brand and a website are powerful, and on their own they do not make you visible. Being found is something you build, through how consistently and credibly you show up, on your site and everywhere else your audience finds you. We give you training on how to do this in the last phase of your project, and from there how visible you become depends on how you show up.

When we build your site, we make it technically sound for both search engine optimization (SEO) and generative engine optimization (GEO), with your metadata, Open Graph data, schema markup, and human-aligned language on every page. What we do not do is manage your rankings after launch, and most of what affects them happens off your website.

Search and AI tools weigh your credibility across the whole web. Google looks at what it calls E-E-A-T, your experience, expertise, authoritativeness, and trustworthiness. Answer engines like Claude and ChatGPT recommend the people who show up consistently and credibly in more than one place, and they pull heavily from community sites like Reddit and Quora, so the conversations people are having about you carry weight too.

Most of the ongoing work post launch is in your hands, showing up on social media, publishing fresh content, collecting Google reviews, guesting on podcasts, updating directory listings, and keeping what is said about you online current. We set the foundation. Staying visible from there is an ongoing commitment, and worth the time if being found through AI-assisted search matters to your business.

We would love to. Pretty much anywhere your brand shows up, we can carry its look, feel, and voice to it, so everything stays cohesive and unmistakably yours. That is what our Brand Expansion Toolkits™ are for. They are add-ons to the DesignGood Business and Brand Method™, and we create them once your brand is built, so each piece is grounded in the work we have already done together. Toolkits include an Audience and Email List Builder, Branded Social Media, Podcast Branding, and Program or Course Branding, and we can extend your brand into almost anything you are creating, a lead magnet, a sales page, a deck. Your brand should look and sound like you everywhere your audience meets it, and our goal is to empower you to manage your own brand with templates and tools that make it easy to apply it anywhere.

That is what our Brand Support Packages are for. They are for clients who know they will have smaller requests they would like our help with on an ongoing basis, after their brand is launched. You pre-purchase discounted priority hours and use them whenever something comes up, a website update, a new branded piece, a printed item, an ad, the smaller needs that show up as your business grows. They can be used for almost anything, from social media templates and digital tools to presentations, media kits, podcast branding, signage, and custom requests. Our team already knows your brand inside and out, so you skip the ramp-up and your requests move to the front of the queue. The hours never expire, so there is no clock and no pressure, and every request is handled with the same care and DesignGood quality as your original project.

Working with DesignGood is an investment in both your business and yourself. The full DesignGood Business and Brand Method ranges from $10,000 to $16,500 and up, depending on the scope of your project. The exact price is set after your Magnetic Brand Session with Kristin, based on the size and complexity of the website your business needs. What you are paying for is the transformation of your business and brand, the proprietary frameworks, direct guidance from Kristin, and one-on-one work with our team through every stage of the process. We offer payment plans, and if you would like to begin with just the foundational clarity, business blueprint, and brand language work, that is available on its own as well.

Yes. We offer a few ways to spread the investment, by bank transfer or credit card.

If you pay by bank transfer, you can pay in full up front and save 5%, or split the cost into three equal monthly payments, interest-free with no added fee.

If you prefer a credit card, you can spread your investment over six or nine months on auto-pay, with a one-time flat fee of 6% or 9% added to your total. You can also put down whatever amount feels right up front and finance only the rest, in which case the flat fee applies only to that remaining balance.

All multi-month plans are set up on automatic payments, so you never manage reminders or risk a missed payment. You can see the full payment options here.

Yes. Our self-guided Business Activations let you do the deep work at your own pace, built on the same frameworks at the foundation of the Method™. They give you real clarity on your business, your brand, your offerings, and where you are headed. These are standalone trainings built on the exact frameworks we use across all of our DesignGood projects, and we add new ones regularly.

You walk away with much more than a beautifully designed brand and website. You get a clear picture of your business, the language to communicate your value with confidence, and a soul-aligned brand and digital presence that reflects who you are and positions you as the go-to in your space for the unique perspective and expertise only you bring.

• Clarity on your vision, your audience, and the direction you are building toward
• The language and positioning to communicate your value clearly and consistently
• A strategic business blueprint that matches your energy and maps your opportunities for growth
• A custom brand identity and website that captures your essence and attracts the right people
• More visibility, so the right people can find you
• The confidence to charge what you are worth, and the brand to back it up
• A post-launch momentum plan so you know exactly what to do next

All of it is created through the DesignGood proprietary frameworks, including the Business and Brand Within Journey™, your Connected to Calling Business Blueprint™, your Energetic Brand Language™, the Brand Momentum Roadmap™, and the Soulful Connection Strategy™.

Here are a few. Hannah Rose grew Rose Wellness Counseling from 5 therapists to more than 30, and over 600 clients, after her rebrand. Michael Jurkash doubled his real estate sales volume two years running. James Turk closed a six-figure contract after launching his new brand. Nicole Giordano's sales page converted at an average of 11.4%. Neathery Falchuk earned back her investment in four months. Results vary by business, audience, and the marketing you do after launch. You can read more client stories here.

Yes. You can see our full portfolio here, filterable by industry. The most relevant proof for your work lives on these pages:

• Therapists & Mental Health 
• Coaches & Consultants 
• Health & Wellness 
• Healers & Spiritual Guides
• Designers & Creatives
• Authors, Podcasters & Speakers 
• Professional Services 
• Mission-Driven Brands 

You can also read testimonials from our clients here.

The first step is booking a complimentary Magnetic Brand Session, a 45-minute call with Kristin Moses, Founder and Creative Director of DesignGood. Before the call, you fill out a short form so we have an understanding of where you are and what your business needs. On the call, we go deep, where you are now, where you want to go, and how more clarity and a magnetic brand can help you get there. We talk about what is working, what is missing, and what is next, and whether DesignGood is the right fit for you. There is no pressure and no expectation to decide on the call. It is a space to explore what is possible for you, your business, and your brand, and to ask any questions you have about the DesignGood process and what to expect working with us. If it is a fit, you will receive an estimate and the next steps to get your project on the calendar.