We love working with engaged + passionate individuals to create businesses and brands that matter.

DesignGood is a full-service, high-vibe design and branding studio that helps you build your business and brand around the life you want to live.

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Creating Meaningful Brands

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for

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Passionate Entrepreneurs,
Businesses & Organizations

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Our High-Vibe Method

DesignGood’s High-Vibe Brand Method will guide you step by step through creating a vision for your business and bringing that vision to life. Then we turn that vision into a brand that helps you attract and authentically connect with the people you want to work with in a meaningful way.

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STEP 1

Discover Your High-Vibe Business

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STEP 2

Create Your High-Vibe
Brand

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STEP 3

Define Your High-Vibe
Vision

Gain Clarity
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Get Noticed
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Build Momentum
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The Brands we've Built

We create brands and we tell stories that are as unique and powerful as you are. Whenever a potential customer encounters you, they should feel like they are talking directly to you. Your brand is an extension of who you are and what you want to be known for. We create brands that look and sound like you and speak directly to the people or companies you want to work with.

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Client
Anna Scott Coaching
Our Contributions

Visual Identity, Website Design, Sales & Outreach Tools, Digital Products, Social Media Feed Design, Branded Email Marketing

Growth and transition can feel effortless when aligned with your soul's design. So says veteran coach Anna Scott. The same can be said of business. When you're working with the right partners, things flow easily and naturally – as if they were meant to be.

That's what it felt like when Anna asked us to help her reposition her coaching business and align her branding and messaging with her renewed focus. As a Three Principles Coach, Anna speaks the same high-vibe language we do, and we share the belief that fulfillment comes when you tap into your truth to serve your greatest purpose. As in coaching, our process always begins with a discovery session to determine a client's needs and goals. In addition to a full website redesign with new icons and infographics, sales + outreach tools, copywriting and a lead magnet. We also helped Anna with her email marketing and a curated look for her social media feed.

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Client
YETI
Our Contributions

Illustration, Icon Development, Poster Design, Point of Sale, Retailer Communication, Internal Presentation Design, Retailer Training Tool Design

If you're into the outdoors, then you already know YETI. So do we. In fact, we know them from the inside out.

At DesignGood, we help YETI's internal retail and event marketing teams get their message out by creating marketing assets for new products and events. Some of our favorite work includes icon development, illustrations and custom poster designs for YETI field and concert events to promote not only its products but the "YETI" lifestyle. From retailer communication and field guides to point of sale and training tools we love knowing our work connects real people with real adventures – and a badass brand built for the wild.

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Client
AmRisc Group
Our Contributions

Visual Identity, Branding System, Brand Guidelines, Positioning, Copywriting, Presentation Design, Internal Communications Design, Website Design and Development, Photoshoot Art Direction and Styling

Nimble by Design. As experts in the field of insurance underwriting, the folks at AmRisc have a well-earned reputation for developing new products in response to the changing needs of the marketplace. Yet while they were busy advancing proprietary modeling techniques to track risk and manage portfolios, they spent a little less time thinking about their brand image. Over the years, the company grew to include multiple sub-brands, and it became clear they needed to find a new way to communicate the unique value proposition of each one – and the role of the parent company.

When they came to DesignGood, AmRisc was also experiencing some brand confusion: The parent company and one of its sub-brands shared the same name. We led AmRisc through a process of clarifying the messaging behind each of their four brands and launched the process of renaming the wholesale arm of their company. We developed a suite of logos and a comprehensive identity system to unite each of the brands under AmRisc. Then we brought them all under one roof online, with a clean, modern website organized to clearly communicate the role and purpose of each entity. It's not always easy to rebrand an established company. Often, internal preferences and processes can make it difficult to make changes – and to make them last. That's why our work included a complete style guide to get everyone on board with using fresh taglines, logos, color palettes, graphic treatments and everything else that goes into maintaining a strong brand image. True to their mission, the folks at AmRisc stayed nimble by design and let innovation lead to great results.

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Client
Soul Alchemy Energy
Our Contributions

Branding, Copywriting, Website, Visual Identity, Logo, Email Marketing, Digital Design, Print Design, Packaging

Healer and coach Meribeth Privett believes we sometimes need the support of others to tap into our own power. To that end, Meribeth tapped into DesignGood to help her launch Soul Alchemy, her wellness brand focused on personal development, energy transformation and space clearing.

Meribeth wanted a brand that would move her new business forward and visually evoke her spiritual approach to wellness. In addition to her logo, tagline and website copy and design, we launched her brand with a custom brochure, business cards, ritual bags and beautifully branded candles and matches. In her work, Meribeth aims to help people take their life from functional to optimal. We like to think we helped Soul Alchemy do the same.

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Client
Rocwell CBD
Our Contributions

Branding, Copywriting, Website, Visual Identity, Logo, Packaging

As a veteran, Rocwell founder Rene Carvajal suffered from chronic pain caused by injuries he sustained in active service. When he discovered that CBD was effective for treating pain, inflammation, sleep disorders and anxiety, he set out to find products made from the highest quality CBD available – and founded Rocwell Premium Hemp CBD.

In an increasingly saturated market, Rene recognized that beautiful branding would play a critical role in helping Rocwell stand out. He turned to DesignGood to create the Rocwell logo, visual identity, product packaging and website, and to write compelling copy that would convey his commitment to quality and integrity and serve as a trusted educational resource for his customers.

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How We Help Your Business Thrive

DesignGood works with individuals, entrepreneurs, businesses, and organizations on a very personal level to connect them authentically to their audience.

No matter where you are right now, working with DesignGood will help you create the vision of where you are headed and give you the tools and resources to get you there. We help you pinpoint your audience, spotlight your expertise and establish your business as the go-to source for whatever you're creating in the world. Our branding services, coaching, workshops and DIY tools and resources help you launch, grow or pivot your business. Our focus is giving you what you need to be a successful, thriving business that supports your values.

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Let us build your brand and create the tools you need to grow.
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Get clarity, momentum and accountability through coaching.
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Attend a workshop on our high-vibe approach.
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Tap into our insights any time with DIY tools.

No matter where you are with your brand right now, working with DesignGood can take you to the next level of success. We help businesses and organizations:

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Launch

With Impact

One of the most important investments you can make in your new business or organization is launching with a beautiful, effective brand right out of the gate. A powerful brand validates your products, services and expertise. It builds credibility, trust and customer confidence faster. It shows you care about details and that you are truly a professional.

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Create

Momentum

Time for a brand upgrade? DesignGood can elevate your brand with visuals and storytelling that reflect who you truly are, all while helping you address your challenges and reach your goals.

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Amplify

Your Brand

DesignGood shows accomplished entrepreneurs, business owners and organization leaders how to achieve a new level of success, whether that means attracting new audiences, evolving their offerings, growing their income, increasing efficiency or working with more joy and meaning.

What Our Clients Say

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Empowering and Simply Magical

Meribeth Privett

Founder, Soul Alchemy Energy

"Working with Kristin and her talented team has been empowering and simply magical. When I hired them, my idea for what I wanted to create was only a seed. They watered my ideas into a thriving garden of possibilities that blossomed into reality. They held my hand and guided me every step of the way and through this journey I have transformed on a soul level. It has given me the courage to step out authentically into the world to share my gifts. I started with an idea for a business focused on coaching and energy work, and now with the help of Kristin, I am producing a line of products that coincide with my practices. The sky is the limit and these ladies have been the wind beneath my wings to a higher vibration of living."

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Beautiful Branding, Products and Strategy

Joshua Smith

Founder, Joshua Smith Inc.

"DesignGood has been with me every step of the way as I’ve evolved, transitioned and grown my business. What sets Kristin (and her team) apart — beyond her amazing design talents — is her expertise and passion for truly helping people go from being a PERSON with a great idea to being a BOSS — with beautiful branding, products and strategy that fully express who they are and their mission. And Kristin’s process goes deeper than just the external: There is heart and soul in everything that she touches. The high-vibe energy she commits to her clients is expressed in all she creates."

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DesignGood Helped Me Land The Projects I’ve Always Desired

David Clark

Founder, Kartwheel Studio

"Working with DesignGood was a great experience for me. As a passionate business owner, it’s not always easy to read between the lines and see what is needed to grow your business. We all know we can take our business to the next step, and we want to, but we sometimes need help getting there. DesignGood was able to align my company's needs with professional, creative solutions. They played a big role in helping me land the work I've always desired. Working with the DesignGood team is not just easy, it’s fun! So fun I wish they were a part of my staff, so I could work with them everyday."

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Exceeded My Expectations

Tom Perry

Founder, Engaged Pursuit

"Partnering with DesignGood in the development of my new business brand exceeded my expectations. From the start of our relationship, the DesignGood team worked tirelessly to create a compelling customer offering — from the design of my corporate logo and business cards to the comprehensive launch of my client-facing website. DesignGood is full of strategic thinkers, smart project managers, creative specialists and technical experts. My new business was absolutely elevated through my partnership with DesignGood. I highly recommend their services for any entrepreneur looking to launch something new or for any business owner looking to expand their brand impact."

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Creative and Beautiful Work

Bernadette Chavez Piñon

Owner, Bernadette Chavez Piñon Counseling

"DesignGood helped me launch my private practice about 2 years ago. Since then, I have experienced success in different ways. Working with amazing clients and organizations are just a few perks. When folks check out my website, they get an understanding of my approach more effectively and efficiently than if I spoke with them one on one. They can reflect on whether working with me is a fit for them before they even connect. For that reason, I'm able to work with clients and issues that I feel passionate about. Being Latina and an entrepreneur, I am all about that. Much gratitude to DesignGood for their creative and beautiful work!"

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Renewed My Enthusiasm For My Business

James Turk

CEO and Founder, The Turk Group

"DesignGood expertly interpreted my vision for elevating and evolving my business. I gained clarity about our service offerings and audience, which renewed my enthusiasm for my business. Everyone was great to work with — professional, responsive and patient. Feedback on our new site has been amazing. We just closed a six-figure contract, and I'm positive that our new brand voice and highly targeted website helped seal the deal. I saw the return on my investment very quickly — we are on track to have our best year yet!"

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We’re Thrilled With The Results

Nicole Giordano

Founder, StartUp Fashion

"Our most recent project with them was not only a branding refresh, but also a complete update of our website to better showcase all that we have to offer. And we’re thrilled with the results. It’s strong, professional, and clearly shows our community all the ways in which we can help them. Most importantly, over the last two launch periods our sales page's membership conversion rate was an average of 11.4%! Based on my research, that’s the upper echelon. #hellyes"

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They Went Above and Beyond Our Expectations

Grace Lee & Rachel Moss

Co-Founders, A Good First Date

"DesignGood offers a unique combination of coaching, branding and web design. Their coaching process in particular helped us to refine our core message. They really listened to our input and designed a logo and website that truly reflected our values and presented a compelling proposition to our target audience. Their team was not only knowledgeable but were also always responsive to our feedback and went above and beyond our expectations."

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DIY Brand & Business Building Tools

Explore our resources to guide you in building a meaningful business and brand that support the life you want to live.

Your Unstoppable Brand

Building a brand can seem overwhelming. What do you really need? What should you do first? So we’re giving you some heartfelt advice on where to start, how to make the big choices and who can help.

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The High-Vibe Entrepreneur Method

We’ll take you through the same process we use to help DesignGood clients build their businesses. Learn how to tap your gifts, serve your higher purpose and attract the people who light you up.

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How to Create and Write a Great Website

What makes a website powerful and effective? We're sharing our best practices for structuring your website and creating a unique and captivating message.

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The DesignGood Blog

Ready to turn your passion into a career? Want to give your business the wings it needs to soar? Need to practice more self-care as an entrepreneur?

Whatever you're looking to do, we've got you! We are passionate about equipping people with the tools, information and inspiration they need to create successful businesses and brands. Explore our most popular business topics below or visit the full blog for even more!

Building Your Brand
The DesignGood Branding Guide for Coaches, Therapists + Personal Transformation Experts
Through working with dozens of coaches, therapists and other personal transformation experts on their brands, DesignGood has identified the most important steps that will help you draw in your dream clients and do the work you are meant to be doing.
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The High-Vibe Entrepreneur
DesignGood's High-Vibe Gift Guide
DesignGood's High-Vibe Gift Guide features products and experiences that feed the soul and replenish the spirit.
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Attracting Customers
5 Mistakes That Small Business Websites Make
Your website should build a relationship with your audience, enhance your credibility and reinforce your brand. If it ISN’T doing those things, 1 of these 5 website mistakes may be to blame.
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Building Your Brand
One Powerful Step to Help Your Business Get Through the Pandemic
Building your brand is ALWAYS important. But in this era of remote work and social distancing, it could make all the difference in whether your business stays afloat.
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Business + Spirit
Aligning Your Business And Your Being
When your business is so closely intertwined with who you are and what you want to create in the world, alignment among your work, your brand and your life is absolutely essential.
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Business + Spirit
The 4 Essentials of an Aligned Brand
Widespread misconceptions about branding keep businesses from achieving their full potential. Kristin Moses of DesignGood gives a new framework for thinking about branding.
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