DesignGood is a full-service, high-vibe design and branding studio that helps you build your business and brand around the life you want to live.
DesignGood’s High-Vibe Brand Method will guide you step by step through creating a vision for your business and bringing that vision to life. Then we turn that vision into a brand that helps you attract and authentically connect with the people you want to work with in a meaningful way.
We create brands and we tell stories that are as unique and powerful as you are. Whenever a potential customer encounters you, they should feel like they are talking directly to you. Your brand is an extension of who you are and what you want to be known for. We create brands that look and sound like you and speak directly to the people or companies you want to work with.
Kate Eckman is a powerhouse in the field of personal development. As a leadership development and performance coach, mindfulness expert, television personality, professional model and writer (Whew!), Kate’s multifaceted background gives her uncommon insight into the challenges faced by high achievers. With the upcoming release of her first book, The Full Spirit Workout: A Ten-Step System to Shed Your Self-Doubt, Strengthen Your Spiritual Core, and Create a Fun and Fulfilling Life, Kate came to DesignGood ready for a brand refresh that could capture her essence, expand her marketing reach and help her connect with new audiences.
As the online home for her personal brand, Kate needed her website to build her clientele for coaching and motivational speaking, and as a point of sale for her book and courses. But just as importantly, it needed to reinforce her credibility as a subject-matter expert and introduce Kate to readers and media outlets interested in booking her for interviews and guest appearances. We helped Kate clarify her brand language and developed a visual identity system that conveyed her mission, services and unique mind-body-spirit approach to coaching. To drive engagement and promote book sales, we created a pre-release landing page for Kate’s book, with an option for readers to pre-order. Over on her website, a lead magnet provided site visitors with a free chapter download and the chance to experience Kate’s powerful work firsthand, while building her email list. To close the circle of good, we followed up with branded email marketing so Kate could stay on-brand while continuing to inspire clients, readers and fans alike – including the team here at DesignGood.See the full project »
Neathery Thurmond came to DesignGood with a vision: To create a brand that would reflect the warmth and inclusivity of her therapy practice while feeling big enough for future expansion beyond a single office. With a growing team of therapists, Neathery knew it was time to make the shift from a personal brand to one that would provide space for every team member to define their own niche within the business.
We began our work with developing the name and the clarifying language that would serve as the foundation of the new brand. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful and that therapy provides a way to become grounded and connected to ourselves and one another. The logo and overall visual identity sprouted from the name and serve as a symbol of the healing and growth clients experience through counseling. The visual identity was extended throughout the new website, with a calming, grounded color palette and imagery that reflects the tone of the brand. Website copy was mindfully developed to acknowledge the diverse audience of the practice and convey a sense of affirmation and belonging. The expanded site gives space for each therapist to showcase their individual approaches and areas of expertise, as well as the company’s growing meditation and yoga offerings. For clients and therapists alike, Ample & Rooted serves as “A Home for the Whole You.”See the full project »
Nimble by Design. As experts in the field of insurance underwriting, the folks at AmRisc have a well-earned reputation for developing new products in response to the changing needs of the marketplace. Yet while they were busy advancing proprietary modeling techniques to track risk and manage portfolios, they spent a little less time thinking about their brand image. Over the years, the company grew to include multiple sub-brands, and it became clear they needed to find a new way to communicate the unique value proposition of each one – and the role of the parent company.
When they came to DesignGood, AmRisc was also experiencing some brand confusion: The parent company and one of its sub-brands shared the same name. We led AmRisc through a process of clarifying the messaging behind each of their four brands and launched the process of renaming the wholesale arm of their company. We developed a suite of logos and a comprehensive identity system to unite each of the brands under AmRisc. Then we brought them all under one roof online, with a clean, modern website organized to clearly communicate the role and purpose of each entity. It's not always easy to rebrand an established company. Often, internal preferences and processes can make it difficult to make changes – and to make them last. That's why our work included a complete style guide to get everyone on board with using fresh taglines, logos, color palettes, graphic treatments and everything else that goes into maintaining a strong brand image. True to their mission, the folks at AmRisc stayed nimble by design and let innovation lead to great results.See the full project »
Healer and coach Meribeth Privett believes we sometimes need the support of others to tap into our own power. To that end, Meribeth tapped into DesignGood to help her launch Soul Alchemy, her wellness brand focused on personal development, energy transformation and space clearing.
Meribeth wanted a brand that would move her new business forward and visually evoke her spiritual approach to wellness. In addition to her logo, tagline and website copy and design, we launched her brand with a custom brochure, business cards, ritual bags and beautifully branded candles and matches. In her work, Meribeth aims to help people take their life from functional to optimal. We like to think we helped Soul Alchemy do the same.See the full project »
If you're into the outdoors, then you already know YETI. So do we. In fact, we know them from the inside out.
At DesignGood, we help YETI's internal retail and event marketing teams get their message out by creating marketing assets for new products and events. Some of our favorite work includes icon development, illustrations and custom poster designs for YETI field and concert events to promote not only its products but the "YETI" lifestyle. From retailer communication and field guides to point of sale and training tools we love knowing our work connects real people with real adventures – and a badass brand built for the wild.See the full project »
DesignGood works with individuals, entrepreneurs, businesses, and organizations on a very personal level to connect them authentically to their audience.
No matter where you are right now, working with DesignGood will help you create the vision of where you are headed and give you the tools and resources to get you there. We help you pinpoint your audience, spotlight your expertise and establish your business as the go-to source for whatever you're creating in the world. Our branding services, coaching, workshops and DIY tools and resources help you launch, grow or pivot your business. Our focus is giving you what you need to be a successful, thriving business that supports your values.
No matter where you are with your brand right now, working with DesignGood can take you to the next level of success. We help businesses and organizations:
One of the most important investments you can make in your new business or organization is launching with a beautiful, effective brand right out of the gate. A powerful brand validates your products, services and expertise. It builds credibility, trust and customer confidence faster. It shows you care about details and that you are truly a professional.
Time for a brand upgrade? DesignGood can elevate your brand with visuals and storytelling that reflect who you truly are, all while helping you address your challenges and reach your goals.
DesignGood shows accomplished entrepreneurs, business owners and organization leaders how to achieve a new level of success, whether that means attracting new audiences, evolving their offerings, growing their income, increasing efficiency or working with more joy and meaning.
Founder, Soul Alchemy Energy
"Working with Kristin and her talented team has been empowering and simply magical. When I hired them, my idea for what I wanted to create was only a seed. They watered my ideas into a thriving garden of possibilities that blossomed into reality. They held my hand and guided me every step of the way and through this journey I have transformed on a soul level. It has given me the courage to step out authentically into the world to share my gifts. I started with an idea for a business focused on coaching and energy work, and now with the help of Kristin, I am producing a line of products that coincide with my practices. The sky is the limit and these ladies have been the wind beneath my wings to a higher vibration of living."View This Project »View All Testimonials »
Founder, Joshua Smith Inc.
"DesignGood has been with me every step of the way as I’ve evolved, transitioned and grown my business. What sets Kristin (and her team) apart — beyond her amazing design talents — is her expertise and passion for truly helping people go from being a PERSON with a great idea to being a BOSS — with beautiful branding, products and strategy that fully express who they are and their mission. And Kristin’s process goes deeper than just the external: There is heart and soul in everything that she touches. The high-vibe energy she commits to her clients is expressed in all she creates."View This Project »View All Testimonials »
Founder, Kartwheel Studio
"Working with DesignGood was a great experience for me. As a passionate business owner, it’s not always easy to read between the lines and see what is needed to grow your business. We all know we can take our business to the next step, and we want to, but we sometimes need help getting there. DesignGood was able to align my company's needs with professional, creative solutions. They played a big role in helping me land the work I've always desired. Working with the DesignGood team is not just easy, it’s fun! So fun I wish they were a part of my staff, so I could work with them everyday."View This Project »View All Testimonials »
Founder, Engaged Pursuit
"Partnering with DesignGood in the development of my new business brand exceeded my expectations. From the start of our relationship, the DesignGood team worked tirelessly to create a compelling customer offering — from the design of my corporate logo and business cards to the comprehensive launch of my client-facing website. DesignGood is full of strategic thinkers, smart project managers, creative specialists and technical experts. My new business was absolutely elevated through my partnership with DesignGood. I highly recommend their services for any entrepreneur looking to launch something new or for any business owner looking to expand their brand impact."View This Project »View All Testimonials »
Owner, Bernadette Chavez Piñon Counseling
"DesignGood helped me launch my private practice about 2 years ago. Since then, I have experienced success in different ways. Working with amazing clients and organizations are just a few perks. When folks check out my website, they get an understanding of my approach more effectively and efficiently than if I spoke with them one on one. They can reflect on whether working with me is a fit for them before they even connect. For that reason, I'm able to work with clients and issues that I feel passionate about. Being Latina and an entrepreneur, I am all about that. Much gratitude to DesignGood for their creative and beautiful work!"View This Project »View All Testimonials »
CEO and Founder, The Turk Group
"DesignGood expertly interpreted my vision for elevating and evolving my business. I gained clarity about our service offerings and audience, which renewed my enthusiasm for my business. Everyone was great to work with — professional, responsive and patient. Feedback on our new site has been amazing. We just closed a six-figure contract, and I'm positive that our new brand voice and highly targeted website helped seal the deal. I saw the return on my investment very quickly — we are on track to have our best year yet!"View This Project »View All Testimonials »
Founder, StartUp Fashion
"Our most recent project with them was not only a branding refresh, but also a complete update of our website to better showcase all that we have to offer. And we’re thrilled with the results. It’s strong, professional, and clearly shows our community all the ways in which we can help them. Most importantly, over the last two launch periods our sales page's membership conversion rate was an average of 11.4%! Based on my research, that’s the upper echelon. #hellyes"View This Project »View All Testimonials »
Co-Founders, A Good First Date
"DesignGood offers a unique combination of coaching, branding and web design. Their coaching process in particular helped us to refine our core message. They really listened to our input and designed a logo and website that truly reflected our values and presented a compelling proposition to our target audience. Their team was not only knowledgeable but were also always responsive to our feedback and went above and beyond our expectations."View This Project »View All Testimonials »
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