Soul-aligned brand + business design
Build a Business & Brand That Captures Your Uniqueness + Expands Your Potential
DesignGood helps entrepreneurs turn their experience, expertise, perspective, passions, and gifts into businesses and brands that capture what makes them unique, communicate the depth of their expertise, and attract more of the clients they most want to work with.
We bring together intuitive business guidance, brand positioning, beautiful custom brands and websites, and a clear plan for growing your visibility. When useful, we also build AI systems that make your marketing and outreach feel more aligned and easier to maintain, so you can amplify your impact and thrive doing more of the work you feel called to do.
DesignGood Founder
& Creative Director
You Can Feel What’s Possible.
You Just Need Clarity on What Comes Next.
Your brand or website may no longer reflect the depth of your expertise. Your offerings may have grown beyond the way you’re currently talking about them, or you may simply know there’s more you could be doing with everything you’ve learned, built, and become great at. You need help seeing how the pieces fit together, finding the language to clearly communicate the value of your work, and figuring out what deserves your attention next.
You want more aligned clients who are as excited to work with you as you are to work with them. You’re ready to stop spinning your wheels, step into greater clarity, and grow a business that supports you financially, creatively, and energetically.
Whether you’re just starting out or evolving an existing business, you’re looking for experienced guidance from someone who can see the whole picture with you, honor your lived experience, help you communicate the depth and transformation of your work, and position you for the visibility, opportunities, and success you know you’re capable of.
THREE DISTINCT WAYS TO WORK TOGETHER
There’s More Than One Way to Work With DesignGood
DesignGood works with people in different ways depending on what they want to create, clarify, or build. You may want us to take you through the whole thing, from business and brand strategy to a one-of-a-kind brand and website. You may want to go deep into the business itself, get clear on the pieces, decide what comes next, and build the systems to support it. Or you may want to experience the power of our proven frameworks on your own and find the clarity for yourself.
Brand & Website Creation
The Complete DesignGood Experience
For entrepreneurs who want us to do it all. We go deep into the business first, then create the brand strategy, positioning, language, visual identity, website copy, custom design, development, and launch, all customized to reflect what makes you and your business unique.
Business Intensives
Go Deep & Build the Systems
The Business Within™ Intensive is for entrepreneurs who need clarity on the business and brand itself. Over 10 focused business days with Kristin, we look at your offerings, pricing, positioning, Brand Language, visibility, ideas, and opportunities, determine what deserves your attention next, and turn that clarity into a personalized Business, Brand & Marketing OS you can keep using.
Business Activations
Self-Guided Clarity & Next Steps
These Activations give you access to the same proven frameworks we use in DesignGood engagements to uncover what’s already inside your business, create clarity, identify opportunities, and determine what comes next. Work through them at your own pace and leave with clearer direction and practical next steps.
MORE THAN 20 YEARS OF ONE-OF-A-KIND BRAND + WEBSITE DESIGN
Great Brands Make People Feel Something
DesignGood is known for creating stunning, one-of-a-kind brands and websites that capture the individuality of the people behind them and speak directly to the people they want to reach.
Your brand is everything someone thinks about when they think about your business. It’s what you look like, what you sound like, and, most importantly, how you make people feel.
The best brands create connection, build trust, spark excitement, help you stand out, and make the right person think, “This is exactly who I’ve been looking for.” That’s the magic of a great brand.
What Clients Are Saying
"The first time I worked with DesignGood, they created a stunning website and brand that was exactly what I asked for. At that point, I didn’t fully know who I was or what I truly wanted. I wasn’t clear in myself, and my site reflected that. Still, they delivered something beautiful that perfectly captured where I was at the time.
This time was different. I came to them with a stronger sense of self and a clearer vision, and they went above and beyond. They didn’t just create a website—they helped me bring my evolution to life. Their ability to tap into my desires and translate them into something extraordinary is unmatched. The result isn’t just a brand or a site—it’s me, fully realized.
Even my friends and colleagues can’t stop talking about it—they say it feels exactly like me. That’s what sets DesignGood apart: they don’t just design for you; they see you, and they create something that brings your essence to life in authentic and inspiring ways."
"DesignGood gets a resounding 10/10 across the board. One thing is for sure: they truly practice what they preach. This team is absolutely driven to help entrepreneurs build not just brands, but meaningful, impactful ones, alongside stunning websites that reflect their essence. From the moment we met Kristin Moses, the visionary owner of DesignGood, we knew we had found the perfect fit. Kristin's approach to the branding process is nothing short of extraordinary. Her attentiveness, insight, and ability to truly see her clients is beyond words. Before her team even begins crafting your brand, they dive deep into understanding you—your story, your values, your vision, and how you want your brand to resonate with the world. Then, they take it to the next level, rolling out the red carpet with white-glove service to deliver a final product that will leave you utterly speechless."
"My life and business have been forever changed, by Kristin and the DesignGood dream team. They expertly and intuitively supported me with getting clear on key aspects of my vision for my business that I would not have so comprehensively considered. Communication and support were exemplary. My brand is now a phenomenal representation of both where we are and where we are headed. I am literally in awe, each time I visit my website, or check out my logo and graphics. There really aren't words that can adequately express that gratitude I feel for the DesignGood team. They are simply the best."
"Truly, I couldn't ask for more, nor did I expect such an awesome end result. DesignGood really captured the essence of how I work with clients and without feeling too corporate. Ultimately, this branding exercise yielded a website and collateral that I am ecstatic to share with current clients and to use when interacting with prospects. They have given me all of the tools necessary to confidently connect with startup execs and VCs about my services. I am exceptionally grateful for their expertise, creativity and patience!"
"Initially, I grappled with translating my idea into a marketable format, But with their invaluable assistance, I was able to shape my offerings into something way bigger and more amazing than I ever thought possible. What makes DesignGood so special is their incredible dedication and personal touch in every step of the process. They didn't just help me; they made me feel genuinely supported and cared for throughout the entire journey. I'm not just launching a website – I'm stepping into the world with a professional, polished, and beautiful brand."
"Working with DesignGood has been an absolute pleasure. I quickly found just how strongly the entire team aligned with my beliefs and values. During the initial branding process, I was mindful of my own stories hindering my potential as a holistic healer. Kristin, in particular, played a key role in keeping me focused on my potential and helping me overcome my personal obstacles. I'm thrilled with how gorgeous my website looks, and the ease of use to my clients. I'm now proud to send people to my site! The entire experience with DesignGood has been invaluable to me. I received more than I could have ever expected. If you're struggling with clarity on your brand's next move, I highly encourage you to reach out to DesignGood."
"My original goal was to hire someone to redesign my website, and nothing more. I was hesitant to embark on the journey of "rebranding" and wanted a quick fix to my old, dreary website. However, after one phone call with the DesignGood, I was fully on board! During their process, I was asked questions that I had never stopped to think about, and the whole rebranding process truly changed my career trajectory. We just launched the new website and already the amount of client inquiries we've been receiving has increased dramatically. When I look at the website, not only do I feel like this is a real business that I founded and run with an amazing team of clinicians, but I am proud of what we've done here. It has really minimized fleeting imposter syndrome moments that I've had throughout the starting of my private practice business. My gratitude for the team at DesignGood family runs deep, and I couldn't recommend them more!"
"DesignGood expertly rebranded our entire firm, delivering a new website, refreshed language, and a cohesive color palette. It's difficult to express just how grateful I am for their ability to truly understand and fulfill all our needs and requests. The team is incredibly professional, kind, responsive, and a genuine pleasure to work with. From my initial meeting with Kristin to the final product, they exceeded my expectations. As a designer, entrepreneur, and highly detail-oriented individual, I was thoroughly impressed.
Once our website was completed and our updated brand launched, the team went above and beyond by creating templates for social media, marketing emails, signage, and more. DesignGood has become our go-to for everything, and I’m thrilled that our relationship will continue. Thank you, Kristin, and your amazing team!"
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Build a Brand That Amplifies Your Calling + Attracts Aligned Clients
