Aha!Interiors offered New York City homeowners design, renovation, and custom millwork under one roof, and the team designed every room and fabricated each cabinet and built-in piece itself. That in-house approach was the firm's advantage, and the brand and the website needed to say so with the same care that went into the work.
A homeowner choosing a firm for a full-home renovation is comparing more than portfolios. She is deciding who she can trust to manage the whole project, and a firm that does design, construction, and millwork under one roof had a lot to explain in a short time.
We began with brand language and positioning, shaped around how the team describes its work. It gave the firm a clarifier, Design + Renovation, and a line to stand on, Inviting Design. Expert Construction. Hand-Made Details., written in a voice that is professional, warm, and engaging. Then we built the visual identity and the website, with a color palette of dark aubergine, terra cotta, and taupe and with copy that explains how the firm manages a whole project in-house, from the first concept to the finished millwork.
The voice matters as much as the look. The firm's own words describe a team that is passionate, trustworthy, and engaging, and the brand had to sound like people a homeowner would enjoy working with throughout a project.
Once the site and brand launched, we kept going, creating templates and designs for social media, marketing emails, signage, apparel, and print advertising. Paulina Hospod described the result as a complete rebrand of the firm, and today the brand carries one consistent look and voice everywhere a homeowner meets Aha!Interiors.
