Lisa Pepper Satkin ran a successful psychotherapy practice for more than three decades before she created a new path for her clients, one that focuses on their potential for brilliance and transformation. She calls it integrated therapeutic coaching, and she holds a master's degree in somatic psychology, an MFT license, and Certified Dare to Lead facilitator training.
Her offerings had grown to include one-on-one coaching, group coaching, retreats, master classes, and custom workshops, and the brand in front of the world had not caught up. A leader looking for a coach and a company looking for a facilitator both needed to understand quickly what makes her approach different, and Lisa wanted a visual identity that reflected her creativity and colorful spirit, which a conventional executive coaching look would have flattened. She also needed one place where a client could read about her coaching, her intensives, and her retreats and understand how they fit together.
We built the language first. Her brand language and positioning gave her a clarifier, Executive Therapeutic Coach and Consultant, and a tagline, transforming personal experiences into powerful results, with own your brilliance as the line that invites a client in. From there we developed the visual identity in eggplant, teal, and golden yellow, along with the website, copywriting, sales and outreach tools, social media branding, branded email marketing, and printed collateral.
Today Lisa has a brand that sounds like her and looks like her. In her own words, the end result is her at her best.
