LHTX Fitness started as LagreeHTX, a Houston studio opened in June 2018 by former personal trainer Anna Van Delden and built around the Lagree Method and her belief that one challenging class could deliver cardio, core, strength, and flexibility together. DesignGood helped the studio launch, with the brand, the website, and the materials to get the word out online and by direct mail.
Studios grow in ways a first brand does not plan for. In 2022 the business moved from LagreeHTX to the name LHTX Fitness, and in 2024 it brought new class formats and a new space, so a client comparing options in a crowded fitness market needed to understand quickly what each class was, which studio was heated, and where to book.
We carried the brand through each change. The visual identity and style guide gave LHTX Fitness a wordmark, logo variations, patterns, and icons, the website copy explained each class format and the infrared and natural-light studios, and signage, print design, email marketing, and social media design brought the same look to the studio walls and to members' inboxes. The Level Up Your Fitness message, set in neon in the vestibule, gave the space a point of view.
Today LHTX Fitness has a website where members can see all four class formats, learn about both studios, and book, and a brand that carries from the screen to the studio signage. Anna designs the curriculum and coaches the instructors herself, and the studio has grown into a larger space with several class modalities. The name, the classes, and the space now tell the same story, and a first-time visitor can follow it from the first page to the front door.
