Marissa Iteld has spent more than 20 years around fast-growing companies, first inside startups and then as a human resources consultant and executive search partner to visionary executive teams. Her clients knew her for search, and most of that work arrived through referrals.
Leadership consulting had been part of what she did all along, but it sat quietly inside the search process, and after her move to a new city she wanted another way for new clients to find her. A service nobody can see is hard to hire, and a corporate look would have undersold a founder who prefers a clean, bold style and bright colors and describes her own work as personal and direct.
We took Marissa through the DesignGood Business and Brand Method, starting with the foundational brand language. She approved the name Marissa Iteld, the clarifier Executive Search & Leadership Consulting, and the statement Specialized Guidance. Experienced Perspective. Transformative Results. Putting leadership consulting beside search in the clarifier made it a service clients could hire inside a search or on its own. We then built the logo, graphic elements, and color palette, including playful icons with personal meaning that give traditional business design a twist, and launched with a simple one-page website that gives a visitor the whole picture in one visit, from the two services to a lead magnet and a way to get in touch.
Marissa now has a brand that looks and sounds like her, a clear way for clients to see both services, and a site that gives her visibility while she keeps her attention on the leaders she works with.
