McCray & Co
If you happen to live in Austin, TX, you’ve likely seen the work of Chris McCray and Grace Hall, founders of McCray & Co. The studio has a well-earned reputation for visionary, concept-driven work, and a thoughtful, collaborative approach to design.
While McCray & Co. is often recognized for their hospitality design, residential spaces are a significant component of their business, and their work reaches far beyond Austin city limits. The studio was founded in 2011, and it had been a minute since they’d revisited their website to showcase the breadth of their work and expertise. They asked the DesignGood team to help redefine and update their messaging and reintroduce their brand to Austin and beyond. Exploring and achieving brand clarity takes effort. At DesignGood, we first developed Foundational Brand Language, which serves as the touchpoint for brand messaging and communications. For McCray & Co, we drafted a brand clarifier, “Residential & Hospitality Design,” to their name to clearly communicate what they do – so right away, a future client knows if they’re in the right place. For their new website, Chris and Grace wanted to show off those spaces in separate home and hospitality portfolios that would convey the full range of their capabilities. Side-by-side portfolio images demonstrate the range of their capabilities. The individual portfolio pages we created include images and descriptions that provide detail on the process and approach McCray & Co. takes for each project. And the custom-built website was designed to make it easy for the studio to add projects to their home and hospitality portfolios as they’re completed.
Our Contributions
Brand Positioning, Visual Identity Update, Website Design, Website Development, Copywriting, Digital Sales & Outreach Tools
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Create a Brand That Reflects Your Creative Vision
As an interior designer, creative professional, fashion expert, or artist, your work is deeply personal and rooted in self-expression. At DesignGood, we craft brands that amplify your creativity, showcase your expertise, and connect you with the clients who appreciate your unique perspective.
We understand the unique challenges of creative professionals. Whether you’re building a portfolio, growing a studio, or scaling your business, your brand needs to stand out and resonate with your ideal audience. That’s why we design every aspect of your brand—from visuals to messaging—to align with your vision and showcase your work.
When your brand embodies your creativity and talent, it becomes a powerful tool for connection, inspiration, and more visibility for your business and growth.
What Are the Results of Working with DesignGood?
With over 25 years of experience and hundreds of successful projects, we’ve helped interior designers, artists, and creative professionals craft brands that reflect their vision and grow their businesses. Our clients describe our process as transformative, bringing clarity and alignment to their work and helping them attract the projects and clients they’ve always dreamed of.
The brands we create empower you to confidently share your talent, connect with more people interested in working with you and build a business that inspires and thrives. At DesignGood, we’re more than branding experts—we’re your partners in creating a brand that supports your creative journey and showcases talent.
