McCray & Co
If you happen to live in Austin, TX, you’ve likely seen the work of Chris McCray and Grace Hall, founders of McCray & Co. The studio has a well-earned reputation for visionary, concept-driven work, and a thoughtful, collaborative approach to design.
While McCray & Co. is often recognized for their hospitality design, residential spaces are a significant component of their business, and their work reaches far beyond Austin city limits. The studio was founded in 2011, and it had been a minute since they’d revisited their website to showcase the breadth of their work and expertise. They asked the DesignGood team to help redefine and update their messaging and reintroduce their brand to Austin and beyond. Exploring and achieving brand clarity takes effort. At DesignGood, we first developed Foundational Brand Language, which serves as the touchpoint for brand messaging and communications. For McCray & Co, we drafted a brand clarifier, “Residential & Hospitality Design,” to their name to clearly communicate what they do – so right away, a future client knows if they’re in the right place. For their new website, Chris and Grace wanted to show off those spaces in separate home and hospitality portfolios that would convey the full range of their capabilities. Side-by-side portfolio images demonstrate the range of their capabilities. The individual portfolio pages we created include images and descriptions that provide detail on the process and approach McCray & Co. takes for each project. And the custom-built website was designed to make it easy for the studio to add projects to their home and hospitality portfolios as they’re completed.
Our Contributions
Brand Positioning, Visual Identity Update, Website Design, Website Development, Copywriting, Digital Sales & Outreach Tools
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Creative Vision?
As an interior designer, creative professional, fashion expert, or artist, your work is deeply personal and rooted in self-expression. At DesignGood, we craft brands that amplify your creativity, showcase your expertise, and connect you with the clients who appreciate and value your unique perspective.
We understand the unique challenges of creative professionals. We are one! Whether you’re building your portfolio, growing a studio, or scaling your business, your brand needs to stand out and resonate with your ideal audience. That’s why we design every aspect of your brand—from visuals to messaging—to align with your vision and showcase your work.
When your brand embodies your creativity and talent, it becomes a powerful tool for connection, inspiration, and more visibility for your business and growth.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
