Ample + Rooted

Neathery Thurmond came to DesignGood with a vision: To create a brand that would reflect the warmth and inclusivity of her therapy practice while feeling big enough for future expansion beyond a single office. With a growing team of therapists, Neathery knew it was time to make the shift from a personal brand to one that would provide space for every team member to define their own niche within the business.

We began our work with developing the name and the clarifying language that would serve as the foundation of the new brand. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful and that therapy provides a way to become grounded and connected to ourselves and one another. The logo and overall visual identity sprouted from the name and serve as a symbol of the healing and growth clients experience through counseling. The visual identity was extended throughout the new website, with a calming, grounded color palette and imagery that reflects the tone of the brand. Website copy was mindfully developed to acknowledge the diverse audience of the practice and convey a sense of affirmation and belonging. The expanded site gives space for each therapist to showcase their individual approaches and areas of expertise, as well as the company’s growing meditation and yoga offerings. For clients and therapists alike, Ample & Rooted serves as “A Home for the Whole You.”

Our Contributions

Naming, Brand Positioning, Visual Identity, Website Design, Sales & Outreach Tools, Social Media Feed Design, Branded Email Marketing

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