Neathery Falchuk came to DesignGood with a vision: To create a brand that would reflect the warmth and inclusivity of her therapy practice while feeling big enough for future expansion beyond a single office. With a growing team of therapists, Neathery knew it was time to make the shift from a personal brand to one that would provide space for every team member to define their own niche within the business.
We began our work with developing the name and the clarifying language that would serve as the foundation of the new brand. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful and that therapy provides a way to become grounded and connected to ourselves and one another. The logo and overall visual identity sprouted from the name and serve as a symbol of the healing and growth clients experience through counseling. The visual identity was extended throughout the new website, with a calming, grounded color palette and imagery that reflects the tone of the brand. Website copy was mindfully developed to acknowledge the diverse audience of the practice and convey a sense of affirmation and belonging. The expanded site gives space for each therapist to showcase their individual approaches and areas of expertise, as well as the company’s growing meditation and yoga offerings. For clients and therapists alike, Ample & Rooted serves as “A Home for the Whole You.”
Naming, Brand Positioning, Visual Identity, Website Design, Sales & Outreach Tools, Social Media Feed Design, Branded Email Marketing
"Working with DesignGood has been life-altering! I knew deep down where I wanted to take my business, but didn't know how to pull it together. I was referred to DesignGood by a dear colleague and I'm so incredibly thankful! Kristin and her team helped turn my deepest desires into a beautiful new business. Since we launched our new website and brand, my business has exploded and I continue to hear how impactful it is to others. There are times I just scroll through our website because it's THAT beautiful! We've only launched 4 months ago and I've already seen a return on my investment. Working with DesignGood is worth it and I wholeheartedly recommend them."
Founder, Ample + Rooted