Neathery Falchuk built her practice on a belief she states plainly, that each of us is the foremost expert in ourselves and that deep, personal connection leads to healing and growth. Her work reaches well past the therapy room, into mindfulness practices, courses, trainings, events, and supervision for other therapists, and her practice was becoming a team. She told us she knew where she wanted to take the business and did not yet know how to pull it together.
The risk was a brand that still read as one person's practice, with no room for the therapists joining her and no single clear home for everything the practice offered. A personal name on the door would have asked every new clinician to fit inside someone else's story.
We started with Neathery's own language. The name Ample + Rooted came first, followed by the clarifier, An Inclusive Therapy Practice, and the line A Home for the Whole You. Her positioning statement carried her values in her words, an affirming and welcoming home for diverse individuals to reclaim their inherent worth, through therapy, mindfulness practices, courses, trainings, and events. From there we designed the visual identity, the website, a conversation deck for referrals and speaking opportunities, a mindfulness guide that works as a lead page, and a social feed built to feature the team and their specialties.
Neathery described working with DesignGood as life-altering, said her business grew after the launch, and said she keeps hearing how impactful the brand is to others. Today the practice has a name, a website, and a set of tools with space for every therapist who joins it.
