Cultivating Capacity Counseling

Cultivating Capacity is a therapy practice founded by Kourtney DeBoer, LMFT, offering trauma-informed care grounded in narrative therapy, relational neuroscience, and lived wisdom.

When Kourtney came to us, she had years of professional experience and a clear philosophy of care but needed a brand that could communicate her clinical depth and compassionate presence with equal clarity.

DesignGood partnered with Kourtney to bring that vision to life, creating a brand that captures the intelligence, warmth, and resonance at the heart of her work. Through refined brand positioning, a sophisticated visual identity, and an immersive website experience, we helped her articulate her approach in a way that feels both professional and profoundly human.

The result is a brand that reflects her mastery of neuroscience and narrative therapy while honoring the sensitivity, trust, and transformation her clients experience. Cultivating Capacity Counseling now stands out as a deeply aligned brand that meets clients where they are.

Our Contributions

Brand Language & Positioning, Brand Identity, Copywriting, Website Design & Development

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Kristin Moses and her brilliant team of creatives at DesignGood took an earnest tangle of threads accumulated through years of theory, praxis, and lived experience, unknotted it, and wove it into something beautifully poetic and vivid. DesignGood arrived at a time when I felt stagnant in my career and was struggling with a medical injury, yet they helped me carefully gather all of the pieces together into a coherent narrative: a brand vision and voice that communicates long what I have put into practice with my clients. Friends, family, and colleagues proclaim it’s me on the page! While it took a leap of incredible faith to relinquish and release something so precious to the unknown, I am forever grateful for the process because we co-created something truly alive and enduring that I look forward to tending like the digital garden it has become. To truly impart what DesignGood has done for me and hopefully encourage others to consider their services, I share the words of Pema Chödrön, “Start now. Start where you are. Start with fear. Start with pain. Start with doubt. Start with hands shaking. Start with voice trembling but start. Start and don’t stop. Start where you are, with what you have. Just…start.

Kourtney DeBoer, LMFT

Founder, Cultivating Capacity

DesignGood arrived at a time when I felt stagnant in my career and was struggling with a medical injury, yet they helped me carefully gather all of the pieces together into a coherent narrative: a brand vision and voice that communicates long what I have put into practice with my clients.

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What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

Ready to Create a Brand That Truly Embodies You And Your Therapy Practice? 

Your work as a therapist, counselor, or mental health professional is deeply personal, transformative, and purpose-driven. At DesignGood, we help you build a brand that truly embodies who you are and the meaningful work you do. We consider ourselves mental health branding experts and have significant experience branding mental health practices.

We know that connecting with clients starts with authenticity. That’s why we craft brands that feel deeply aligned with your values, your approach, and the unique way you help your clients transform. Every detail—your visuals, messaging, and the tools we choose to help you connect—is designed to build emotional resonance with your audience and make a lasting impression.

When your brand truly embodies who you are, it becomes a powerful tool for connection and growth. Let’s create something that speaks to your audience and feels like home to you.

A Highly Intentional Approach to Brand & Business Design

What makes DesignGood truly unique—and the only agency of its kind—is our method that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.

Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.

Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.

What are the results of working with DesignGood?

Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.

When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.

The best way to understand the impact of our work is to hear it from our clients themselves.