Prelude was built to be a state of the art eating disorder treatment center grounded in current science and of service to its local and statewide community. Its team treats adults, adolescents, and families through a partial hospitalization program that includes therapy, nutrition guidance, body image and movement groups, and ongoing education.
Eating disorders carry stigma and shame, and that makes reaching out hard for the person who needs care and for the parent trying to find it. A website for that audience has to be warm without being vague and clinical without feeling cold, and it has to give referring providers a reason to send people their way.
We started with how Prelude wants people to feel, supported, nourished, and hopeful, and built the brand language from that. The team's own words shaped the clarifier, An Eating Disorder Treatment & Recovery Community, and the line Support. Healing. Hope. The intersectional, anti-oppression, trauma-informed approach was written into the introduction in plain language, and the visual identity, copywriting, and website followed in the same kind, grounded voice.
Deborah Bella of Prelude has shared that the process helped the team clearly articulate how they talk about their business, and that since launch they have received positive feedback from other professionals in the area, especially referring providers. Prelude now has a site that matches the care it offers.
