Fluffi Body Diversity Consulting
Beth Hitchcock is a true trailblazer in the fashion world. She understands that for brands who want to break into the plus-size market it isn't just a business challenge—it's a chance to spark change.
After over a decade in the industry as a model, stylist, and art director, Beth recognized the struggles fashion brands face entering into the plus-size space. That's why she launched Fluffi, a consultancy at the intersection of business, social impact, and size inclusivity. Fluffi isn't just about helping brands; it's about inspiring a movement. Through diversity education, design + fit consultation, savvy marketing, and community engagement, Beth empowers brands to make meaningful connections with consumers in this often overlooked $276 billion plus-size market segment.
Our Contributions
Foundational Brand Language, Visual Identity, Website Copywriting & Design, Branded Email Marketing, Sales & Outreach Tools, Presentation Design
"Initially, I grappled with translating my idea into a marketable format, But with their invaluable assistance, I was able to shape my offerings into something way bigger and more amazing than I ever thought possible. What makes DesignGood so special is their incredible dedication and personal touch in every step of the process. They didn't just help me; they made me feel genuinely supported and cared for throughout the entire journey. I'm not just launching a website – I'm stepping into the world with a professional, polished, and beautiful brand."
Founder, Fluffi
DesignGood has been an absolute game-changer in turning my brand from a mere "concept" into a thriving business.
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Passion and Amplifies Your Reach?
As a wellness, fitness, or beauty professional, your work changes lives—helping people feel better, look better, and live better. At DesignGood, we create brands that reflect the heart of your work and connect deeply with the people you’re meant to serve.
We understand the unique needs of wellness practitioners, fitness experts, and beauty professionals. Whether you’re launching a new business, expanding your studio, or growing your business, a magnetic brand will help you stand out in an often competitive market. It’s what sets you apart. That’s why we design visually stunning, emotionally resonant, and strategically crafted brands to attract the right audience and build lasting connections.
When your brand reflects your passion and resonates with your audience, it becomes a powerful tool for growth, visibility, and trust.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You and Your Coaching or Consulting Business?
We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.
When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.
With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Amplifies Your Mission and Connects with Your Community?
As a lifestyle brand, community organization, or impact-driven business, your work is rooted in creating positive change and fostering meaningful connections. At DesignGood, we create brands that reflect the heart of your mission, helping you inspire trust and loyalty among those who share your vision.
We understand the unique challenges of building a brand that connects deeply with your audience while advancing your goals. Whether you’re creating a movement, growing your community, or expanding your reach, we design brands that align with your purpose and resonate on every level.
When your brand embodies your mission and values, it becomes a powerful beacon for connection, growth, and change.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
