Fluffi Body Diversity Consulting

Beth Hitchcock is a true trailblazer in the fashion world. She understands that for brands who want to break into the plus-size market it isn't just a business challenge—it's a chance to spark change.

After over a decade in the industry as a model, stylist, and art director, Beth recognized the struggles fashion brands face entering into the plus-size space. That's why she launched Fluffi, a consultancy at the intersection of business, social impact, and size inclusivity. Fluffi isn't just about helping brands; it's about inspiring a movement. Through diversity education, design + fit consultation, savvy marketing, and community engagement, Beth empowers brands to make meaningful connections with consumers in this often overlooked $276 billion plus-size market segment.

Our Contributions

Foundational Brand Language, Visual Identity, Website Copywriting & Design, Branded Email Marketing, Sales & Outreach Tools, Presentation Design

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"Initially, I grappled with translating my idea into a marketable format, But with their invaluable assistance, I was able to shape my offerings into something way bigger and more amazing than I ever thought possible. What makes DesignGood so special is their incredible dedication and personal touch in every step of the process. They didn't just help me; they made me feel genuinely supported and cared for throughout the entire journey. I'm not just launching a website – I'm stepping into the world with a professional, polished, and beautiful brand."

Beth Hitchcock

Founder, Fluffi

DesignGood has been an absolute game-changer in turning my brand from a mere "concept" into a thriving business.

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What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

Create a Brand That Reflects Your Passion and Purpose

As a wellness, fitness, or beauty professional, your work changes lives—helping people feel better, look better, and live better. At DesignGood, we create brands that reflect the heart of your work and connect deeply with the people you’re meant to serve.

We understand the unique needs of wellness practitioners, fitness experts, and beauty professionals. Whether you’re launching a new business, expanding your studio, or growing your business, a magnetic brand will help you stand out in an often competitive market. It’s what sets you apart. That’s why we design visually stunning, emotionally resonant, and strategically crafted brands to attract the right audience and build lasting connections.

When your brand reflects your passion and resonates with your audience, it becomes a powerful tool for growth, visibility, and trust. 

What Are the Results of Working with DesignGood?

With over 25 years of experience and hundreds of successful projects, we’ve developed a proven process to help wellness, fitness, and beauty professionals like you thrive. Our clients describe our process as transformative—shaping their brands to reflect their passion, grow their clientele, and amplify their reach.

The brands we create empower you to connect with the people who value your work, confidently share your message, and grow your business with purpose and clarity. At DesignGood, we’re more than branding experts—we’re your partners in creating a brand that supports your vision and elevates your business.

Create a Brand That Truly Embodies You and Your Business

We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.

When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.

What Are the Results of Working with DesignGood?

With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.

When you work with DesignGood, you gain a lifelong partner and guide. The brands we create empower our clients to pursue their passions, connect with inspiring people, and grow their businesses with confidence and clarity. We take pride in helping our clients thrive with brands that stand the test of time and evolve with you as your business grows.

Create a Brand That Amplifies Your Mission and Connects with Your Community

As a lifestyle brand, community organization, or impact-driven business, your work is rooted in creating positive change and fostering meaningful connections. At DesignGood, we create brands that reflect the heart of your mission, helping you inspire trust and loyalty among those who share your vision.

We understand the unique challenges of building a brand that connects deeply with your audience while advancing your goals. Whether you’re creating a movement, growing your community, or expanding your reach, we design brands that align with your purpose and resonate on every level.

When your brand embodies your mission and values, it becomes a powerful beacon for connection, growth, and change.

What Are the Results of Working with DesignGood?

With over 25 years of experience and hundreds of successful projects, we’ve helped lifestyle brands, community organizations, and impact-driven businesses craft brands that elevate their mission and grow their influence. Our clients describe our process as transformational, bringing clarity and alignment to their work and helping them build deeper connections with their audiences.

The brands we create empower you to confidently share your vision, inspire others to take action, and grow your impact with authenticity. At DesignGood, we’re more than branding experts—we’re your partners in creating a brand that reflects your purpose and supports the change you want to see in the world.