Jennifer Hollister had spent decades in psychology, naturopathy, and bodywork when she came to DesignGood, and her work had changed shape. She was leading healing groups and coaching individual women through life transitions, and her brand still read as Jennifer Hollister Yoga.
That gap carried a quiet risk. A woman looking for guidance through a loss, a transition, or old trauma needs to know quickly that she has found the right person, and a brand built around yoga could not say that for her. Her new work was rooted in community among women and in the body, the earth, and the moon, and the old identity had no room for any of it. Jennifer also offered several services, each drawing on several modalities, and too much explanation could overwhelm a first-time visitor.
We began with her brand language and positioning, built from her own words, including sisterhood, inner wisdom, and intuition, and anchored in the statement Providing clarity and support during life's most profound transformations. Then we designed a logo and visual identity around the moon and the earth with a warm, grounded palette, built the responsive website, and organized her one-on-one sessions, workshops, and circles so each is easy to understand.
Today Jennifer's website introduces Transformational Guidance & Healing, UN-Learning Workshops, and Lunar Living Sister Circles in a voice that sounds like her. She also has branded email marketing, sales and outreach tools, social feed templates, and business cards that match, so the same warmth reaches women wherever they first meet her, whether that is a workshop invitation, an email, or a handshake and a card.
