Henri Emile spent years leading in media, tech, and publishing before he began coaching, and he arrived at DesignGood with a clear sense of the people he wanted to work with. He coached rebels, innovators, and intentional leaders, and he wanted a brand as direct and warm as he is.
People come to a coach like Henri at moments of burnout, self-doubt, and change, and a generic coaching brand would have asked them to trust a stranger before they understood what he does. The brand needed to say that his space is safe, nonjudgmental, and honest, and it needed to keep his humor.
We started with brand language. His foundational language gave the business the name Henri Emile, the clarifier Coaching for Rebels, Innovators, and Intentional Leaders, and the statement Redefining leadership for a new generation, with a positioning built from his own vocabulary of integrity, courage, boldness, and honesty. We then created the visual identity in cobalt, midnight, and raw sienna. Later, when Henri focused his coaching on high-achieving gay men, we built the website around his one-on-one coaching, his mastermind, and his events, with an interactive lead magnet, branded email marketing, social media feed design, and branding for his podcast and YouTube.
Today Henri has grown his work into embodiment and business coaching for coaches, healers, and practitioners, with breathwork, energy work, and retreats at the center, and his current website reflects that direction. The brand and website we created gave his practice a clear voice and a place for each of his offers during the years it served leaders and men's work.
