Melissa Bennett-Heinz is a licensed clinical social worker and Gestalt psychotherapist who studied clinical social work at Columbia University, completed a residency at NewYork-Presbyterian/Weill Cornell Medical Center, and has practiced since 2002. Her work includes individual and group therapy, and it extends to clinical supervision and counseling for other mental health professionals.
The clients she described to us are hard working, committed, and successful, and many of them are harsh critics of themselves, lonely behind a full life, and unsure how to ask for help or let others in. Her practice needed language that could meet those clients where they are, speak peer to peer with therapists, and carry the seriousness of clinical training with the ease of someone who laughs in the room.
We built that language from her words. Genuine, down to earth, warm, and expert came from her own brand vocabulary, and the clarifier she chose, Gestalt Psychotherapist, Consultant, Clinical Supervisor, put all three roles in one line. Her positioning describes a safe space for both laughter and tears, and we carried that tone through the visual identity, branding system, website, copywriting, and email marketing.
Today Melissa has a website that sounds like her, warm and frank, with her individual therapy, group work, and supervision each given a clear place and a way in for every kind of visitor, whether they arrive as a client, a group member, or a therapist looking for a supervisor.
