Kate Eckman came to DesignGood with a lot to introduce. She had written The Full Spirit Workout, she was launching a podcast called Rawish, and she coached and spoke for leaders, and each of those had its own audience, its own ask, and its own place on a website that needed to hold them together.
A visitor looking for a coach, an event organizer looking for a speaker, and a producer looking for a guest each needed to understand her quickly, and a brand that described only one of those roles would have left the others guessing.
We started with her brand language, built from the words Kate used for herself, including presence, performance, confidence, and integrity, along with a clarifier and positioning that named her work as leadership development and performance coaching. Then we gave it a visual identity and a website that carries her coaching, her book, and her credibility in one place. We added a pre-release landing page for the book with pre-order options, a free chapter for visitors who wanted a first taste of her writing, and branded email campaigns so her list heard from her in a consistent voice.
Today kateeckman.tv gives coaching clients, event organizers, and media a clear place to learn about her coaching, her speaking, her book, and Rawish. The pages hold her credentials and her voice together, and Kate has a brand and a set of tools she can use wherever she shows up, from a stage to a podcast studio to a newsletter.
