A Passion For Design, Branding & Business

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DesignGood creates magnetic and meaningful brands for passionate entrepreneurs, businesses and organizations.

DesignGood is a branding and design agency proudly based in Austin, Texas, and serving clients all over the U.S.. Our experienced team builds brands for entrepreneurs, organizations and businesses of all sizes. We believe in creating beautiful, highly customized, authentic brands that attract the opportunities our clients desire and accelerate their success.

Who We Work With

While we work with a variety of clients, we specialize in helping those who help others: coaches, therapists, teachers, consultants and other mindful, service-based businesses. We click with clients who do good work in the world, help others make vital transformations and who take a more spiritual, mindful and creative approach to business, no matter their field.

A few other things our clients have in common:

  • They're serious and driven.
  • They trust expertise, experience and proven processes.
  • They're open-minded and love to learn.
  • They want a branding partner who's available to answer questions and offer valuable business guidance and direction. 
  • They know that authentic success comes from being authentically themselves.

Kristin Moses

DesignGood Founder + Creative Director

If you ask DesignGood clients what it's like to work with me, they'll say that I'm grounded, nurturing and dedicated to their success. They appreciate that I listen thoughtfully and help them sort out the sometimes overwhelming challenges of launching, pivoting or growing a business.

The work we do at DesignGood brings me great joy, and our focus is creating flow for ourselves and our clients. I wholeheartedly embraced my passions: business, design, learning and personal transformation. And I’m committed to working with clients who also embrace who they are and who are serious about success. I do work I love for people who inspire me. I’ve been lucky to work with people who want to make a difference and who share my commitment to growth and development.

Through my 23+ years of branding and design work, I honed a holistic approach that incorporates the steps, strategies and practices that have worked time and again to create powerful results for DesignGood clients. We dig deep so that we understand each client's strengths, values and the audience they are called to serve. Then we use everything we learned to create a one-of-a-kind brand. 

DesignGood brands look beautiful, but their power goes beyond aesthetics. By embodying our clients' uniqueness and speaking directly to their desired audiences, our brands help our clients get where they want to go faster.

Nothing makes me happier than using my experiences as a branding expert and entrepreneur to help guide others on their own business journeys. And I'd love to do the same for you. Just click on the button below to learn more.

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Meet Our Team

When you work with DesignGood, you don't have to worry about finding the right professionals to carry out different parts of your branding project. That's because we provide a range of in–house expertise. Our team members bring together experience in design, copywriting, web development, operations and project management. And we all share a passion for your success.

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Director of Business Operations

Kristie is the mega-organizer who keeps the company running smoothly. With 15 years of experience as a manager, her background includes sales management, office administration, HR and project management. Kristie excels at all-things-operations - she loves to develop efficient processes and procedures and is a whiz at number crunching. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.


Creative Project Manager

Chelsea Francis brings her 9+ years of entrepreneurship, marketing experience, and love of small businesses into everything she does. She's an Enneagram 8 with a heart of gold and a sharp sense of empathy with it comes to people. When she's not coming up with new systems in Asana, finding ways to sneak gifs in team communication, and sending project updates, you can find her chasing down the best soup dumplings or renovating her '68 Ranch home in Nashville.


Senior Designer

Besides DesignGood, Courtney has worked with the Houston Symphony and Whole Foods Market. An experienced graphic designer and illustrator, she believes in changing the world through the power of great design. Her expertise spans identity design, illustration, page layout and e-mail marketing. She also helps other designers build their skills as the speakers and workshops chair of AIGA Austin Design Ranch.


Web Developer

Like many DesignGood clients, Andrea, who previously worked in natural resources, turned a longtime interest into a new career. After working as a freelance web developer, she joined DesignGood, where her passion is bringing designs to life online and building smooth, cutting-edge, and pixel-perfect digital experiences for our clients. As a student for life who's on a quest for constant improvement, she's active in online communities for developers.


Writer + Brand Storyteller

Christia began her career as a graphic designer, then discovered an equal love for writing. It’s the perfect pairing to bring to her role as copywriter with DesignGood. Christia has written across the media spectrum, from editorial and advertorial and blog to broadcast, covering a wide range of sectors. She loves the discovery process and specializes in capturing a client’s unique tone and voice. Christia is a published poet, a fan of the semicolon and an advocate for the style guide.



Laura has been a designer for two decades and immersing herself in creative projects for as long as she can remember. Currently specializing in crafting one-of-a-kind logos and visual identities, she loves the magic that happens when a brand comes together. She believes in trusting your intuition — in design and in life — and staying in touch with your creative spirit.



Dionisia is a writer, dancer and avid traveler. As a copywriter with DesignGood, her mission is to inspire and support individuals and brands that are purpose-driven, heart-centered and community-oriented. She believes in living a life filled with passion and exploration and finding ways to express oneself on a daily basis to stay curious and creative.


Production Designer

A unicorn native Austinite and graduate of UT’s design program, painting and drawing were Kendall’s gateway into the visual arts. As production designer with DesignGood, she supports the studio’s design projects, digital marketing campaigns and company blog. Kendall has worked with Eye Like Design, Transmission Events (now Margin Walker) and Design Narrative, an interior design studio.

Our Space

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DesignGood HQ main room
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DesignGood HQ blue room
DesignGood HQ Kristin's book shelf
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DesignGood HQ Kristin's desk
DesignGood HQ inspirational book shelf
DesignGood HQ folders and glimpse of work in progress
DesignGood HQ lighting Palo Santo
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Work With Us

Schedule a call with Kristin to take a deeper dive into how DesignGood can help you get clear on where you are now, where you’re headed and what it will take to get there.

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