About Us – How Our Design Expertise Gets Your Business Noticed

A Passion For Design, Branding & Business

Your business is your livelihood, and part of why you get up in the morning.
We take guiding you to success seriously.

DesignGood Helps You:

We create meaningful words and powerful visuals that make you stand out and get noticed so that you can get to where you’re headed sooner. We are creative therapist, designers, and storytellers. And we are passionate about giving you the tools, insights and confidence you need to succeed in business and in life. That’s why we developed several ways you can work with us no matter where you are on your business or entrepreneurial journey.

Who We Work With

Our clients think of themselves in many different ways:

Individuals

Entrepreneurs

solopreneurs

Personal
Brands

Businesses

Organizations

But what they all have in common is a passion for what they're creating in the world. Our clients want to make a difference and do something meaningful.

We resonate with clients who are serious and driven, who want a proven process and who value our rich expertise and guidance. They also value creativity and understand the importance of creating a brand that is uniquely them.

With a variety of ways to work with us — including design and branding, coaching, workshops, free tools and ongoing brand support — we meet you wherever you are in your journey, whether you have an established business or you're cultivating your inner entrepreneur for the first time.

Kristin Moses

Founder and Creative Director

Kristin Moses is a 20-year veteran of the design and branding industry and has been an entrepreneur for 14 years, founding three successful companies.

Through her work creating brands and helping businesses get started and grow, she saw that some entrepreneurs seem to effortlessly attract success while others struggle. To help more people develop the qualities that cultivate success, abundance and happiness, she created the High-Vibe Business Method based on her experiences as a branding expert and entrepreneur. This method incorporates the steps, strategies and practices that have worked time and again to create powerful results for DesignGood clients.

A creative director and designer with a knack for business and creating processes and systems, Kristin is also a business coach, which enables her to go deep with clients on all aspects of their life, personal development, brand and business.

Meet Our Team

Kristie Urbano

Director of Business Operations

Kristie is the mega-organizer who keeps all DesignGood projects running smoothly. With almost 15 years of experience as a manager, her background includes sales management, office administration and project management. Kristie excels at time management and at developing efficient processes and procedures. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.

Hailey Whidden

Account Manager

Hailey supports all DesignGood projects from start to finish and maintains morale on the client side and in the office. With a background in account management and social media strategy, she’s able to not only see the big picture, but create it from the ground up. Mission-driven business is at the heart of what she does, and she prides herself on working with individuals and organizations that are making a positive impact on the world.

Courtney Ryan

Creative Manager + Designer

Besides DesignGood, Courtney has worked with the Houston Symphony and Whole Foods Market. An experienced graphic designer and illustrator, she believes in changing the world through the power of great design. Her expertise spans identity design, illustration, page layout and e-mail marketing. She also helps other designers build their skills as the speakers and workshops chair of AIGA Austin Design Ranch.

Leslie Crosby

Web Developer

Before she became a web developer, Leslie's background was in design. One of her most high-profile roles was designing holiday products for Martha Stewart Living Omnimedia. As a design expert herself, Leslie enjoys collaborating with our design team to build responsive websites that are beautiful, super-fast and easy to navigate. We also appreciate her keen eye for detail. When she's not busy with client work, Leslie loves staying on top of the latest development practices. She's a graduate of Parsons School of Design.

Christia Madasci Hoffman

Writer + Brand Storyteller

Christia began her career as a graphic designer, then discovered an equal love for writing. It’s the perfect pairing to bring to her role as copywriter with DesignGood. Christia has written across the media spectrum, from editorial and advertorial and blog to broadcast, covering a wide range of sectors. She loves the discovery process and specializes in capturing a client’s unique tone and voice. Christia is a published poet, a fan of the semicolon and an advocate for the style guide.

Chelsey Korman

Writer + Brand Storyteller

Chelsey spent the first decade of her career in public relations & communications before seeking more creative and meaningful work. A free spirit with a passion for aesthetics and the natural world, she’s founded two sustainable women’s clothing brands, and utilizes her gift for storytelling to help mindful businesses distill their message, communicate their authentic purpose and create real connections. She’s a witty writer who loathes the oxford comma and lusts after a good synonym.

Laura Macurak

Designer

Laura has been a designer for two decades and immersing herself in creative projects for as long as she can remember. Currently specializing in crafting one-of-a-kind logos and visual identities, she loves the magic that happens when a brand comes together. She believes in trusting your intuition — in design and in life — and staying in touch with your creative spirit.

Kendall Hanna

Production Designer

A unicorn native Austinite and graduate of UT’s design program, painting and drawing were Kendall’s gateway into the visual arts. As production designer with DesignGood, she supports the studio’s design projects, digital marketing campaigns and company blog. Kendall has worked with Eye Like Design, Transmission Events (now Margin Walker) and Design Narrative, an interior design studio.