A Passion for Beautiful Design & Genuine Connection
At DesignGood, we bring a thoughtful approach to business and a belief in the value of authenticity and connection.
With more than two decades of experience, DesignGood Founder Kristin Moses and our creative team provide complete brand-building services, including design, content writing and website creation.
Our proven DesignGood Business and Brand Method begins with guiding you in creating a clear vision for your business and life. Following an in-depth process of discovery, we help you communicate your experience, expertise and unique value by crafting foundational brand language and website copy that speaks directly to the people you most want to reach. We then bring your brand to life through custom visual identity and website design that provides a consistent and beautiful brand experience.
We complement content creation and design with business guidance and sales and outreach tools that empower you to streamline your business, stay connected with your ideal audiences and expand your reach. From starting out to scaling up, we work with businesses at every stage, providing a thoughtful approach to branding that allows you to continue to evolve and grow alongside your brand.
Who We Work With
Who We Work With
Our clients are building new businesses, growing established businesses and refining successful ones. They align with our high-vibe approach, and they're committed to making an investment in their own success.
While every client is unique, they share similar challenges that revolve around visibility, credibility, profitability and freedom, some of which you might find familiar:
Visibility
- You don’t have a brand, or the one you have isn’t helping you grow or advance your business.
- Your brand and website aren’t a true reflection of the work you do and the value you create for your audience.
- You’ve outgrown your old branding and it’s time to revisit outdated design and messaging to reflect your evolution.
Credibility
- You don’t have the professionally branded tools you need to drive business.
- You either don’t have a website, or you aren’t happy with the one you do have.
- You have experience but lack credibility because you haven’t invested in building your brand.
Profitability
- You want to charge more for your services, so you need to more effectively communicate what you do and the results you create.
- You’re missing out on opportunities for new clients, leads, partnerships and connections because your brand doesn’t look or sound like you.
- Your business is growing and changing and you need a brand that reflects where you’re heading.
Freedom
- You want your brand to do more for you, so you can focus on what you love doing most.
- You need a plan of action to get unstuck, gain momentum and grow your business.
- You need an experienced partner in creating your brand. You want help creating a vision for your business and bringing that vision to life.
We’ve used our proven process to help hundreds of service businesses and passionate entrepreneurs solve these challenges and leverage their brand and website for long-term success.
Hear What Our Clients Say About Working with DesignGood
PraiseOur Creative Team
When you work with DesignGood, you don't have to worry about finding the right professionals to carry out different parts of your branding project. That's because we provide a range of in–house expertise. Our team members bring together experience in design, copywriting, web development, operations and project management. And we all share a passion for your success.
Kristie
Director of Business Operations
Kristie is the mega-organizer who keeps the company running smoothly. With 15 years of experience as a manager, her background includes sales management, office administration, HR and project management. Kristie excels at all-things-operations - she loves to develop efficient processes and procedures and is a whiz at number crunching. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.
Laura
Designer
Laura has been a designer for two decades and immersing herself in creative projects for as long as she can remember. Currently specializing in crafting one-of-a-kind logos and visual identities, she loves the magic that happens when a brand comes together. She believes in trusting your intuition — in design and in life — and staying in touch with your creative spirit.
Jess
Designer
Jess is a visual + UIUX designer with a vibrant background. A Fashion Institute of Technology Alum, she received a rigorous creative education that built a foundation for her future work in brand development. Jess prides herself as being a hybrid designer who is always looking to learn new things. Having spent several years as a freelancer, she’s had her hands in everything from illustrating to web development. She is constantly creating and loves the magic of visual storytelling. When she's not designing, you can find her laying in the grass with her pup Scully and a good book.
Callie
Designer
Callie has spent the last ten years working in graphic design at creative studios and for local publications in Austin and DC, and her experience runs the gamut of the design spectrum. Callie’s eye for design and detail-oriented execution are cornerstones of her practice, but forging relationships with clients and colleagues is one of her favorite perks of the job. Outside of the office, Callie hopes you’ll meet her at the cute new restaurant in town or catch the game with her at the neighborhood dive bar.
Henrique
Developer
Henrique is a dynamic web developer passionate about creating engaging experiences in his work. His background is a powerful combination of web development, design, and marketing. For the past six years, Henrique has been creating websites for brands of various sizes and sectors, but seeing the impact of his work in small businesses is what lights him up. And he won’t shy away from a good challenge, especially if it involves learning new things. Outside of the office, you can find him cooking new recipes, watching a good movie, or having a blast with his two dogs.
Mariana
Project Coordinator
Mariana is a marketer with seven years of experience in digital marketing. She began her career as a content manager for national and international brands, which provided her with the expertise to continue growing in the industry. Her passion lies in project coordination, where she excels at bringing together cross-functional teams to achieve goals and helping businesses grow through efficient and optimized processes. Outside of work, she enjoys reading, watching movies, spending quality time with friends, and visiting her family in Costa Rica.
Sarah
Brand Copywriter
Sarah has written and edited extensively for coaches and therapists, as well as clients like Atlassian, Texas Monthly, RetailMeNot, and WeWork. Her accomplishments include ghostwriting a bestselling new release on Amazon, placing thought leadership articles in Fast Company and Forbes, and serving as a professional in residence at the University of Texas. As a former newspaper journalist, Sarah led coverage of a variety of entertainment and lifestyle topics. She holds an editing certificate from the Poynter Institute and has completed StoryBrand live training. Sarah’s motto as a writer is a quote by Brene Brown: “Clear is kind. Unclear is unkind.”
Karta Elise
Brand Copywriter
Karta Elise is a multi-passionate creative with two decades of devotion to purpose-driven business, and an unabashed zeal for people and the living world. Her shapeshifting career has spanned marketing, ops and people, lending versatility to her copywriting craft. When she’s not serving clients by translating their gifts into impactful copy, she’s likely relishing the upkeep of her 5 ½ years’ unmissed, 2x daily Vedic meditation. Or lighting up local conscious dance floors with her leaderful embodiment. Or coaching relational resilience for couples, teams and communities.
Our Space
Work With Us
Schedule a Magnetic Brand Session to find out how we can help you build a brand and website that do more for you, so you can focus on what you love doing most.
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