DesignGood | INTUITIVE + STRATEGIC BY DESIGN
Build the Business, Brand,
& Systems That Allow You to Thrive Doing the Work You Feel Called to Do
For the people we work with, business is deeply personal, often shaped around their unique experience, expertise, perspective, passions, gifts, lived wisdom, and the way they actually want to work and live.
That’s why we don’t separate the business from the person behind it, the brand from the business strategy, or growth from the life you want to create around it.
Our proven frameworks were built around that belief and refined across almost three decades of working with entrepreneurs. They help us look at the whole picture, including your offerings, audience, positioning, language, visibility, brand, website, ideas, and opportunities, so we can uncover what is most valuable, see how the pieces fit together, identify opportunities that align with your bigger vision, and give what we find language and structure.
From there, we turn that clarity into stronger offerings, clearer positioning and language, a memorable brand and website, greater visibility, and, when useful, deeply personalized AI systems that help you market more consistently, stay visible, organize what you know, and keep using everything we’ve created together.
We believe you can build a business that is both strategic and intuitive, meaningful and financially abundant, aligned with the life you want, supported by a magnetic brand, and centered around the work you feel called to do.
Who We Work With
We understand that many of our clients are not just one thing, and we don’t believe you always need to force yourself into a narrow niche to be successful. Often, you are the niche. It’s your unique combination of experience, expertise, energy, perspective, gifts, lived wisdom, and the people and problems you feel most drawn to that makes the right people want to work with you.
We work extensively with therapists and mental health professionals, coaches and consultants, health and wellness practitioners, healers and spiritual guides, professional-services and niche industry experts, authors, podcasters and speakers, mission-driven businesses, designers and creatives.
We often think of the people we work with as transformation guides.
Their work helps people transform something meaningful about their lives, businesses, relationships, beliefs, finances, spaces, careers, health, or sense of what’s possible. Their business is often deeply personal and feels like a calling, or even the work they feel they were put on this earth to do.
What we’re experts at is uncovering and communicating the through-line, then helping you create a space in the market that feels uniquely yours. We spotlight what makes you different and your work so effective, make it clear what people can expect from working with you and what can change for them as a result, and build a brand that helps the right people quickly recognize the value of what you do and picture themselves working with you.
From there, we turn that clarity into stronger offerings, clear language, a memorable brand and website, greater visibility, and, when useful, AI-supported systems that automate repetitive work, manage your marketing and outreach, and amplify the reach and impact of the business and brand we’ve built together.
What Becomes Possible
More Visibility. More Opportunity. More Revenue. More Freedom.
- GET CLEAR on your business, offerings, positioning, priorities, and what comes next
- ATTRACT more of the clients you actually want to work with
- COMMUNICATE the value and transformation of your work clearly and compellingly
- BECOME KNOWN for the expertise, ideas, and work you most want to lead with
- CREATE STRONGER OFFERINGS that reach more people, generate more revenue, and give you more options for how you work
- HAVE A BRAND AND WEBSITE that capture what makes you unique and make the right people want to take the next step
- USE AI AND SMARTER SYSTEMS to market more consistently, reduce repetitive work, and create visibility with less effort
- MAKE MORE MONEY in a business that supports you financially, creatively, and energetically
- THRIVE doing more of the work you deeply feel called to do
About Kristin Moses
Founder & Creative Director of DesignGood Brand, Business & AI Strategist
Taurus Sun | Virgo Moon | Libra Rising
Human Design: 2/4 Projector
For almost three decades, I’ve helped entrepreneurs create, grow, and evolve their businesses and brands. I’ve also been an entrepreneur myself since 2005, experiencing firsthand what it means to keep evolving your work and business as you grow and the world around you changes.
I’m passionate about entrepreneurship and helping people take what they know, see, believe, and do exceptionally well, build a business around it, and create a magnetic brand that captures what makes them unique and helps them do more of the work they feel called to do.
I’ve created hundreds of brands and had thousands of conversations with entrepreneurs about their businesses, ideas, offerings, ambitions, and the work they most want to be doing. My gift is seeing the potential in people and their businesses, often before they can fully see it themselves, and finding the through-line in everything they know and do. I help turn that into a business and brand the right people can immediately understand and recognize as exactly what they’ve been looking for.
My work helps entrepreneurs get clear on where their business is headed, feel more certain about what comes next, communicate what makes their work so valuable, become more visible to the right people, and position themselves as go-to experts so they can do more of the work that lights them up.
What sets DesignGood apart is the proven frameworks we’ve created for understanding the business beneath the brand. We look at what makes your work so effective, what your audience really needs, how your offerings can best meet those needs, how to communicate the depth and transformation of what you do, and where the strongest opportunities for growth and visibility are. That work became The Business Within™, the methodology that now runs through much of my work.
My work brings together the areas I’ve spent my career exploring and building expertise in: business evolution, brand creation, design, business strategy, AI strategy and systems, Human Design, spirituality, and the deeply human work of becoming more fully who you are.
Today, that work takes shape as custom brand and website design and development, one-on-one business intensives, AI-supported business systems, and self-guided business activations, all designed to help people see more of what’s possible, communicate the value of what they do, reach more of the right people, and keep moving toward the work, business, and life they feel called to create.
The DesignGood Team
DesignGood is intentionally boutique, deeply experienced, and highly collaborative. Our team brings together decades of expertise in business and brand strategy, positioning, copywriting, brand identity, website design and development, project management, systems, and implementation. Kristin leads the strategy and creative direction, and our team brings that vision to life through thoughtful design, seamless execution, and AI-enabled processes that help us implement faster while maintaining the level of creativity, beauty, and personalization DesignGood is known for.
Everything we create is deeply considered and highly personal, built around what makes you, your business, and your work unique.
Kristie
Director of Business Operations
Kristie is the mega-organizer who keeps the company running smoothly. With 20 years of experience as a manager, her background includes sales management, office administration, HR and project management. Kristie excels at all-things-operations - she loves to develop efficient processes and procedures and is a whiz at number crunching. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.
Laura
Senior Brand + Website Designer
Laura has over two decades of design experience and has been immersing herself in creative projects for as long as she can remember. She now specializes in crafting one-of-a-kind logos and visual identities, captivated by the magic that unfolds when a brand comes together. She believes in trusting your intuition — in design and life — and staying in touch with your creative spirit. When not at her desk with a cup of tea and a podcast, Laura can be found searching for thrift store treasures or snuggling with her dog Hazel.
Jess
Brand + Website Designer
Jess is a visual and UI/UX designer with a vibrant, multidisciplinary background. A Fashion Institute of Technology alum, she received a rigorous creative education that laid the foundation for her work in brand development. A true hybrid designer, Jess is always eager to learn, explore, and push creative boundaries. She has worked across a wide range of disciplines—from illustration to web development—and thrives on the magic of visual storytelling. When she's not designing, you can find her relaxing in the grass with her pup, Scully, and a good book.
Callie
Brand + Website Designer
Callie has spent the last ten years working in graphic design at creative studios and for local publications in Austin and DC, and her experience runs the gamut of the design spectrum. Callie’s eye for design and detail-oriented execution are cornerstones of her practice, but forging relationships with clients and colleagues is one of her favorite perks of the job. Outside of the office, Callie hopes you’ll meet her at the cute new restaurant in town or catch the game with her at the neighborhood dive bar.
Henrique
Developer
Henrique is a dynamic web developer passionate about creating engaging experiences in his work. His background is a powerful combination of web development, design, and marketing. For the past eight years, Henrique has been creating websites for brands of various sizes and sectors, but seeing the impact of his work in small businesses is what lights him up. And he won’t shy away from a good challenge, especially if it involves learning new things. Outside of the office, you can find him cooking new recipes, trying coffee beans, or watching a good movie.
Mariana
Project Coordinator
Mariana is a marketer with eight years of experience in digital marketing. She started her career as a content manager for national and international brands, gaining valuable expertise that has fueled her growth in the industry. Passionate about project coordination, she thrives on bringing cross-functional teams together to drive results and help businesses grow through efficient, optimized processes. Outside of work, she loves reading, watching movies, and spending quality time with family and friends.
Ready for the Next Version of Your Business?
Whether you need a one-of-a-kind brand and website, deeper clarity around your business and positioning, a stronger visibility strategy, or aligned AI systems that help you grow your visibility, create more ease, and make your marketing and outreach easier to maintain, we’ll help you figure out what makes the most sense for where you are now and where you want to go next.