A Passion For Design, Branding & Business

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DesignGood creates magnetic and meaningful brands for passionate entrepreneurs, businesses and organizations.

DesignGood is a branding and design agency proudly based in Austin, Texas, and serving clients all over the world. Our experienced team builds brands for entrepreneurs, organizations and businesses of all sizes. We believe in creating beautiful, highly customized, authentic brands that attract the opportunities our clients desire and accelerate their success.

Who We Work With

While we work with a variety of clients, we specialize in helping those who help others: coaches, therapists, teachers, consultants and other mindful, service-based businesses. We click with clients who do good work in the world, help others make vital transformations and who take a more spiritual, mindful and creative approach to business, no matter their field.

A few other things our clients have in common:

  • They're serious and driven.
  • They trust expertise, experience and proven processes.
  • They're open-minded and love to learn.
  • They want a branding partner who's available to answer questions and offer valuable business guidance and direction. 
  • They know that authentic success comes from being authentically themselves.

Kristin Moses

DesignGood Founder + Creative Director

If you ask DesignGood clients what it's like to work with me, they'll say that I'm grounded, nurturing and dedicated to their success. They appreciate that I listen thoughtfully and help them sort out the sometimes overwhelming challenges of launching, pivoting or growing a business.

The work we do at DesignGood brings me great joy, and our focus is creating flow for ourselves and our clients. I wholeheartedly embraced my passions: business, design, learning and personal transformation. And I’m committed to working with clients who also embrace who they are and who are serious about success. I do work I love for people who inspire me. I’ve been lucky to work with people who want to make a difference and who share my commitment to growth and development.

Through my 23+ years of branding and design work, I honed a holistic approach that incorporates the steps, strategies and practices that have worked time and again to create powerful results for DesignGood clients. We dig deep so that we understand each client's strengths, values and the audience they are called to serve. Then we use everything we learned to create a one-of-a-kind brand. 

DesignGood brands look beautiful, but their power goes beyond aesthetics. By embodying our clients' uniqueness and speaking directly to their desired audiences, our brands help our clients get where they want to go faster.

Nothing makes me happier than using my experiences as a branding expert and entrepreneur to help guide others on their own business journeys. And I'd love to do the same for you. Just click on the button below to learn more.

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Meet Our Team

When you work with DesignGood, you don't have to worry about finding the right professionals to carry out different parts of your branding project. That's because we provide a range of in–house expertise. Our team members bring together experience in design, copywriting, web development, operations and project management. And we all share a passion for your success.

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Director of Business Operations

Kristie is the mega-organizer who keeps the company running smoothly. With 15 years of experience as a manager, her background includes sales management, office administration, HR and project management. Kristie excels at all-things-operations - she loves to develop efficient processes and procedures and is a whiz at number crunching. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.


Creative Project Manager

Chelsea Francis brings her 9+ years of entrepreneurship, marketing experience, and love of small businesses into everything she does. She's an Enneagram 8 with a heart of gold and a sharp sense of empathy with it comes to people. When she's not coming up with new systems in Asana, finding ways to sneak gifs in team communication, and sending project updates, you can find her chasing down the best soup dumplings or renovating her '68 Ranch home in Nashville.


Senior Designer

Courtney is a designer, illustrator, and color enthusiast who lives for telling stories and solving complex design challenges with a unique creative approach. After completing a mentor-led, User-Experience Design Certification during quarantine, she now approaches every project from a user-centric design perspective. She’s worked with brands like YETI, Baylor College of Medicine, RISE Soccer Club, The Houston Symphony, Whole Foods Market, and The Translational Research Institute for Space Health (TRISH). Courtney loves a good gradient and will talk your ear off about dogs and food!


Writer + Brand Storyteller

Christia began her career as a graphic designer, then discovered an equal love for writing. It’s the perfect pairing to bring to her role as copywriter with DesignGood. Christia has written across the media spectrum, from editorial and advertorial and blog to broadcast, covering a wide range of sectors. She loves the discovery process and specializes in capturing a client’s unique tone and voice. Christia is a published poet, a fan of the semicolon and an advocate for the style guide.



Laura has been a designer for two decades and immersing herself in creative projects for as long as she can remember. Currently specializing in crafting one-of-a-kind logos and visual identities, she loves the magic that happens when a brand comes together. She believes in trusting your intuition — in design and in life — and staying in touch with your creative spirit.



Jess is a self-taught visual + web designer with a vibrant background. A Fashion Institute of Technology Alum, she received a rigorous creative education that built a foundation for her future work in brand development. Jess prides herself as being a hybrid designer who is always looking to learn new things. Having spent several years as a freelancer, she’s had her hands in everything from illustrating to web development. She is constantly creating and loves the magic of visual storytelling. When she's not designing, you can find her laying in the grass with her pup Scully and a good book.


Lead Web Developer

Working first as an archaeologist, Alivia changed career paths to web development in order to start a family. As part of the DesignGood team, she brings her natural curiosity and passion to transform custom designs into beautiful, high-performing websites for our clients, all while using the latest technology. Though a lot less dirty, she enjoys programming just as much as archaeology!



Carla is a writer and filmmaker with a love for all things creative. After graduating Florida State University with a degree in Creative Writing, Carla spent several years as a freelance writer for tech startups. She loves writing for DesignGood, and finds great joy in finding the words that connect businesses with their dream clients. 



Genevieve is a writer, musician and former architecture student and designer. After graduating from UC Berkeley with degrees in architecture, city planning, and philosophy, Genevieve began writing about the built environment, finding a place to merge her studies in the editorial world. She is passionate about narrative and how the written word can be used to render complex concepts and processes more accessible, engaging and understandable. She finds meaning in many places, including Allen Iverson’s famed step over Tyronn Lue in the 2001 NBA finals, Wayne Thiebaud’s cake paintings and the inflatable tube dancers outside of car dealerships.

Our Space

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DesignGood HQ main room
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DesignGood HQ blue room
DesignGood HQ Kristin's book shelf
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DesignGood HQ Kristin's desk
DesignGood HQ inspirational book shelf
DesignGood HQ folders and glimpse of work in progress
DesignGood HQ lighting Palo Santo
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Work With Us

Schedule a call with Kristin to take a deeper dive into how DesignGood can help you get clear on where you are now, where you’re headed and what it will take to get there.

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