Our Three Stage Transformational Process
The DesignGood
Business & Brand Method™
The DesignGood Business & Brand Method™ is our proven process for aligning your business, brand, and purpose so you can do more of the meaningful work you feel called to do, attract the right clients, and build a business that supports you financially, creatively, and energetically.
With over 27 years of experience creating brands and businesses, this highly intentional process is designed to bring more stability, ease, and momentum to your business — and a memorable brand that becomes a catalyst for greater prosperity, impact, and aligned success.
This 3-stage container includes our most transformational frameworks to clarify your vision, expand your reach, and amplify your impact. The result? A magnetic brand, a thriving business, and a powerful digital presence that supports you and your business’s highest potential.
How It Works
Every successful business and brand starts with a solid foundation. Skipping straight to design or a website without this step is like building a house without a blueprint: it may look good on the surface, but it won’t last — and it won’t take you where you want your business to go.
That’s why we begin by grounding everything in soulful strategy. This ensures that what we create — from your visual identity to your website to the ways you grow your visibility — has a strong foundation, clear direction, and deep alignment. The result is a business and brand that are authentic, memorable, and positioned for sustainable growth.
From there, we move into creation, where your brand comes to life visually and digitally. Finally, we guide you in expansion, showing you how to use your brand as a tool for visibility, credibility, and connection — so your business can grow with clarity and ease.
What Makes a Business
& Brand Truly Successful
Positioning
Getting crystal clear on what you’re the go-to for and the unique point of view only you can bring. This is how you stop blending in and start being known for the transformations you guide. With strong positioning, your business feels solid, your message cuts through the noise, and people instantly understand why they need you.
Presence
A memorable and magnetic brand presence that feels like you — compelling, consistent, and deeply resonant. The kind of brand that makes your audience think, “This is exactly who I’ve been looking for.” When your brand reflects the truth of your work, it doesn’t just look good — it builds trust, creates connection, and opens doors.
Potential
Clearly communicating the transformations you create and the true value of your work shows your audience what’s possible for them and the potential they can step into. By providing proof that you can help them get there, you give them a clear sense of how you’ll guide their journey—so they feel confident and excited about working with you before you even connect.
How It Works
The Three Stages
Of Our Process
This transformative business and brand activation experience is intentionally designed to give purpose-driven entrepreneurs everything their soul-aligned business needs to succeed. Built on decades of expertise creating brands and businesses, the DesignGood Method weaves clarity, creativity, strategy, and soul together in a proven process. Each stage builds on the last, so you’re not just creating a brand — you’re building a business and presence designed for long-term growth, impact, and alignment.
stage one: The Foundation
The Business Within™
The DesignGood Business & Brand Method™ begins here. This is where we take a strategic and soulful dive into the heart of your business to uncover the deeper truth of your work and align your business with your calling. It gives you the clarity and direction you’ve been missing — so you can create a stronger, thriving, and sustainable business and brand that fully supports your vision.
The result is a customized, deeply aligned plan and path forward for your business and brand that makes every design, marketing, and business decision more intentional, consistent, and effective.
What’s Included in The Foundation Stage:
The Business & Brand Within™ Journey
This guided reflection and strategic inquiry helps us build your business and brand from the inside out by uncovering the deeper truth of your work — your purpose, lived wisdom, expertise, audience needs, and the transformations you’re here to create. These insights become the foundation for how you communicate your value and for everything we design, ensuring your brand is an authentic expression of who you are and resonates deeply with the people you’re meant to serve.
Connected to Calling Business Blueprint™
A clear roadmap and powerful mirror for your business, this blueprint brings intention to the creation and growth of your business, removes uncertainty about what to focus on next, and activates your next-level vision with a clear, actionable plan for expansion. Insight-rich and highly personalized, it blends Human Design insights with your expertise, passions, and gifts, becoming the anchor for how your business evolves and refines over time. It clarifies how you’re meant to lead, share, serve, and connect — and defines how to structure your business for greater alignment, impact, and ease, guiding every key decision you make moving forward.
Energetic Brand Language™
Energetic Brand Language™ gives you the words that connect, resonate, and move people to act. This framework provides clear, compelling messaging that communicates your value with confidence and consistency — so you can easily explain what you do, who you help, and why your work matters. We capture the essence of your work and the transformations you create, then translate them into language that builds trust, creates recognition, and helps your audience instantly understand the value of choosing to work with you. This becomes the foundation for all of your brand communication, ensuring everything you share is aligned, cohesive, and impactful.
stage two: The creation
The Brand Within™
The Brand Within™ is where your strategy becomes something people can see, feel, and connect with. We custom-design your brand’s visual identity and website to reflect your vision, capture your essence, and position you in a way that’s both memorable and strategic.
When your brand fully embodies who you are and the heart of your work, it communicates your value instantly, creates recognition, and draws in the people who resonate most. Every element is created specifically for you — grounded in the clarity we uncovered in the foundation stage — and designed to carry across every touchpoint, ensuring your brand always feels cohesive, polished, and authentic.
What’s Included in The creation Stage:
Visual Identity & Style Guide
Your brand deserves a one-of-a-kind identity — distinctive, deeply aligned with your business strategy, and designed to elevate your presence while capturing your essence. It helps you stand out in a crowded market and communicates the heart of your work visually. Your brand identity includes your logo, color palette, typography, graphic elements, photography direction, brand style guide, and ready-to-use assets that make it easy to create marketing and outreach materials with confidence. Every detail is crafted so you show up consistently and memorably everywhere your audience encounters you.
Custom Website Design & Development
Your website is the home of your brand online, and it should be as distinctive as you are — giving your audience a true sense of what it feels like to work with you. Every DesignGood website is custom-designed, written, and built to blend beauty with strategy, guiding visitors toward connection and action. Grounded in your new positioning and visual identity, it doesn’t just communicate your value and convert visitors into clients — it creates a powerful brand experience that makes your audience feel seen, understood, and confident they’ve found the right partner.
stage three: The expansion
Beyond the Brand™
Your brand gains strength every time you share your work, ideas, and perspective with the people who need it. Beyond the Brand™ gives you the guidance to keep building visibility, connection, and audience long after your launch — setting the stage for future success and turning your brand into a living tool for growth and opportunity. This is where you’ll learn to amplify your message and expand your reach with clarity, consistency, and confidence, sharing your work in ways that feel inspiring, consistent, and sustainable.
What’s Included in The expansion Stage:
Soulful Connection Strategy™
This personalized visibility plan defines the unique point of view that sets you apart and helps you stand out in an oversaturated space. This isn’t just about creating more visibility — it’s about sharing the deeper message behind your work in a way that resonates, builds trust, and positions you as a thought leader. We help you translate your perspective into content and conversations that make your audience feel seen and inspired, with a message that is unmistakably yours and memorable for all the right reasons.
Brand Momentum Training
We’ll show you how to use your brand with intention to create connection, build credibility, and expand your presence across the channels that matter most. Together, we’ll pinpoint the outreach strategies and platforms that feel energizing and authentic to you, so showing up becomes a natural extension of your work. You’ll leave with a clear, practical plan to communicate consistently and confidently — without the overwhelm — so your brand continues building momentum, visibility, and trust long after launch.
ADD-ON Brand Expansion Toolkits:
Extend the Reach of Your Brand
Our DesignGood Brand Expansion Toolkits™ make outreach easy, amplify your brand’s impact, and help you share your expertise in ways that feel natural and sustainable. Each toolkit builds on your Soulful Connection Strategy™, giving you the assets and systems to show up consistently and confidently — with everything set up for you.
Instead of wondering what to create or how to share it, these toolkits make it simple to engage your audience and grow your presence in ways that feel exciting and doable, while building trust and deepening connection.
Audience Builder Toolkit
Grow and nurture your community with a branded lead magnet, opt-in setup, nurturing email sequence, and email marketing template — everything you need to build your list, stay connected, and keep your audience engaged with content that feels aligned and valuable.
Social Media Toolkit
Show up consistently with a content plan and branded Canva templates for posts, carousels, stories, and profile graphics — making it easy to share on social media in a way that feels polished, cohesive, and compelling.
Podcast Branding Toolkit
Launch or elevate your podcast with branded cover art, episode templates, and a landing page — creating a distinctive, professional presence that makes your audience excited to tune in, subscribe, and share.
Program Launch Toolkit
Bring your course, membership, or program to life with branded assets including in-platform graphics (Kajabi, Circle, Teachable, etc.), slide decks or workbook templates, and a sales page — ensuring your program looks as valuable as the transformation it delivers.
Ready to Step Into the Business & Brand You’re Meant For?
Our proven process aligns your business and brand from the inside out — giving you the presence, positioning, and professional foundation to attract the right clients, expand your impact, and thrive doing the work you’re uniquely called to do. It’s not another step in your journey; it’s the framework and support that make every step after this easier, more aligned, and more successful.
