The Business Within™ Intensive
Create the Next Evolution of Your Business
The Business Within™ Intensive is a one-on-one, 10-business-day experience with Kristin Moses, founder of DesignGood. For two dedicated weeks, we work through whatever your business needs most to create clarity and certainty about where you’re going, what needs to change or evolve, and what deserves your attention next.
You’ll move through the proven DesignGood frameworks we’ve developed and refined over more than 20 years of creating hundreds of brands, giving us a way to look at the whole business: your expertise, audience, offerings, pricing, positioning, language, opportunities, visibility, how you want to work, and where you want to go next.
You may already have a successful career or business, great clients, years or decades of experience, and work you know creates real value. But you also know there’s more.
Maybe you’re ready to introduce or refine an offering, reach a different audience, change the way you work, attract more aligned clients, become better known for your expertise, or create greater visibility and opportunity around the work you most want to be doing.
Together, we make the important decisions, create the strategy and language you need, and build everything into an AI-powered Business OS that knows you and your business inside and out and helps you continue moving forward long after our two weeks together are over.
When the Business Itself Is Ready to Evolve
The Business Within™ Intensive is designed for moments when the questions are bigger than how your business should look or what your website should say.
You may already have a successful career or business and know there’s another level you’re ready to move into. Your expertise has grown. The work you want to be doing is changing. You want to reach more of the right people, create greater visibility around what you know, or expand into opportunities that don’t fully exist in the business yet.
Maybe your work has evolved, but the way you talk about it hasn’t fully evolved with you. You know there’s more you could build around your expertise, but you aren’t yet sure what that should become, how it should be structured, or how to communicate it clearly.Or you may be coming out of a successful career with years of experience behind you and be ready to turn that expertise into a business and body of work of your own.This is the work of looking at the whole picture and intentionally shaping what comes next before rushing to execute the next thing.
The Intensive is designed for people who are ready to:
- Expand beyond the work they’re known for now and decide what the next evolution of their expertise could become
- Refine or create offerings that better reflect the value of their work and how they want to work
- Reach more of the right people and speak directly to what those people want and need
- Find clear language for work that’s difficult to explain or doesn’t fit neatly into one category
- Become better known for their expertise and point of view and create greater visibility through the right channels and opportunities
- Turn years of experience, education, perspective, and lived wisdom into something more, whether that’s new offers, thought leadership, a different audience, or a business of their own
You don’t need to know exactly what the next version looks like before we begin. Figuring that out is part of the work.
Give Me 10 Business Days
& Leave With the Whole Picture
For two dedicated weeks, I get inside your business with you, see how the pieces fit together, and do the strategic and creative work needed to give you clarity, certainty, and a clear way forward.
Here’s What We Can Get Clear On and Create Together
- See the Bigger Picture
I find the through-line in your experience, expertise, work, and ambitions, and identify the strengths, opportunities, and possibilities that may be difficult to see from inside the business.
- Clarify Your Audience
We get clear on who you most want to reach, what they want and need, what they need to hear from you, and what will help them recognize the value of your work.
- Shape & Refine Your Offers
We refine what you’re already selling or create what comes next, looking at structure, delivery, value, and how your offerings fit together.
- Work Through Pricing + Business Decisions
When needed, we look at pricing, business model, ways of working, new audiences, and other decisions that can help the business better support where you want to go.
- Create Your Brand Language + Positioning
I give you the words to explain what you do, why it matters, what makes your approach different, who it’s for, and why the right people should choose you.
- Define What You Want to Become Known For
We uncover the point of view, ideas, perspective, and expertise that are distinctly yours and turn them into a clear Thought Leadership & Visibility Strategy.
- Find the Right Visibility + Opportunities
I research where appropriate and help identify the content, outreach, podcasts, speaking, press, partnerships, communities, or other opportunities that can put your expertise in front of more of the right people.
- Build Your AI-Powered Business OS
Everything we uncover, create, research, and decide becomes intelligence inside your personalized DesignGood Business, Brand & Marketing OS in Claude. It knows your business, audience, offerings, pricing, positioning, voice, point of view, priorities, outreach strategy, opportunities, and where you’re headed, and we build tools around what you actually need it to help you do.
And I don’t just give you advice about what you should do next. We make the decisions, create the strategy and language, and build the tools to help you put it into action. If the direction we create calls for a new visual identity, you can also add a custom DesignGood Brand Identity + Claude Design System after the Intensive.
We Focus on What Will Move Your Business Forward
The frameworks give us structure. Your business determines where we go deepest.
The Business Within™ Intensive isn’t a one-size-fits-all program where we spend equal time on every part of your business.If your offerings are already strong, we don’t reinvent them just because they’re on a checklist. If the bigger opportunity is clarifying your positioning, reaching a new audience, creating greater visibility, or becoming known for more of your expertise, that’s where we focus.
If you’re creating a new offering, changing how you want to work, entering a new market, or building a business around years of experience from a successful career, we may spend more time on your offers, pricing, audience, business model, and positioning.
When outside data or deeper research will help us make stronger decisions, I can dig into your market, competitors, pricing, audience conversations, industry, and relevant opportunities so we’re working from more than instinct alone.
And if you choose to incorporate Human Design, I use it as another lens for understanding how you’re naturally designed to communicate, make aligned decisions, and use your energy to create recognition and opportunities for your work.
By the end of the Intensive, we narrow everything down to the decisions, opportunities, and two or three priorities that matter most, then build your Business, Brand & Marketing OS around helping you move those priorities forward.
How The Business Within™ Intensive Works
Nine focused steps take us from everything you know, want, and envision for your business to a clear direction, stronger offerings and language, greater visibility, and an AI-powered Business OS built to help you keep moving forward.
Here’s What We’ll Get Clear On Together
Step one
The Business Within™ Journey
We start by getting the whole picture out of your head and into one place: your experience, expertise, audience, offerings, goals, what’s working, what you want to change, and where you feel ready for more. This gives me the context I need to understand both the business you have now and the one you may be ready to create next.
STEP two
The Business Within™ Blueprint
I synthesize everything you’ve shared into a strategic view of your business, including the through-line I see, what’s already strong, what may be underdeveloped or overlooked, and where the greatest potential and opportunities are. Your Blueprint becomes the foundation for the decisions, strategy, positioning, and work we create throughout the Intensive.
Step three
Business Expansion Session No. 1
We spend 90 focused minutes walking through your Blueprint, exploring what I see, and making the first important decisions together. We look at what needs to evolve, what deserves your attention, and where we want to go deeper during the rest of our work.
Step four
Offers, Pricing & Business Strategy
When your offerings need attention, we use The Aligned Offer Design Workbook™ and my offer strategy process to look closely at what you’re selling, how it’s structured and delivered, what it’s worth, and how the pieces fit together. We may refine an existing offer, create something new, rethink pricing or packaging, explore a different audience or business model, or identify stronger ways to turn your expertise into the kind of work you want more of.
Step five
Brand Language & Positioning
I create the foundational language that helps people understand what you do, why it matters, who it’s for, what makes your approach different, and the value of working with you. You leave with clear positioning and language you can use across your website, offerings, marketing, conversations, sales materials, and thought leadership.
Step six
The Wisdom Within™
We draw out the perspective behind your expertise: the beliefs, observations, lived experience, lessons, ideas, and ways of seeing your work that are distinctly yours. This helps us uncover your point of view, identify what you want to become known for, and begin building an Insight Library of ideas you can continue using in your content, speaking, writing, interviews, and future work.
Step Seven
Thought Leadership, Visibility & Opportunity Strategy
I turn what we uncover into a personalized Thought Leadership & Visibility Strategy focused on where your expertise should show up and how more of the right people can find and recognize you. When deeper research or outside data will strengthen the direction, I also analyze your market, competitors, pricing, audience conversations, industry, and relevant opportunities, then narrow everything down to the two or three visibility, audience-building, outreach, or business priorities that deserve your attention now.
Step Eight
Business Expansion Session No. 2
We bring everything together in a second 90-minute working session, review the strategy and language we’ve created, and make the remaining decisions about where the business is headed. By the end of this session, you have clarity and certainty around what you’re building toward, how your offerings should be presented, how to talk about what you do, what you want to become known for, and which opportunities and priorities are worth pursuing.
Step Nine
Your DesignGood Business, Brand & Marketing OS
Everything we’ve uncovered, created, researched, and decided becomes intelligence inside a personalized AI Workspace in Claude that knows you and your business inside and out, including your audience, offerings, positioning, Brand Language, voice, point of view, priorities, opportunities, outreach strategy, and where you’re headed.
We build the right combination of Claude Skills, personalized prompts, research tools, workflows, reminders, dashboards, and resources around the priorities we identified, so your OS can help you make decisions, refine offerings, create and communicate in your voice, research opportunities, build visibility, and keep moving the business forward.
You’ll also receive access to The DesignGood OS Playbook and a Personalized OS Training Session so you know exactly how to use what we’ve built and continue expanding it as your business evolves.
Clarity, Tools & A Way Forward
You leave with the important decisions made, the core strategy and language created, clear priorities around what happens next, and an intelligent Business OS built to help you keep putting all of it into action.
The goal is for you to feel equipped and empowered to grow your business, evolve your brand, create greater visibility, pursue the right opportunities, and make important decisions without needing ongoing support every step of the way.
Tell us a little about your business, what you’re doing now, and where you want to go next. We’ll help you determine whether The Business Within™ Intensive or another DesignGood experience is the right place to start.
Investment & Payment Plans
A focused 10-business-day engagement designed to get you to clarity and action quickly, with the strategy, language, tools, and AI-powered Business OS to keep moving forward. If the direction we create calls for a new visual identity, you’ll also have the option to add a custom DesignGood Brand Identity + Claude Design System.
Your investment includes the complete The Business Within™ Intensive, including the guided frameworks, two 90-minute Business Expansion Sessions, business and offer strategy, research where relevant, Brand Language & Positioning, your Thought Leadership & Visibility Strategy and Insight Library, complete DesignGood Business, Brand & Marketing OS setup in Claude, access to The DesignGood OS Playbook, and your Personalized OS Training Session.
YOUR INVESTMENT:
Pay In Full
$8,500
3 Monthly Payments
$2,950 each
($8,850 total)
6 Monthly Payments
$1,550 each
($9,300 total)
Bring the New Direction of Your Brand to Life Visually
If the business we shape during your Intensive calls for a new visual brand identity, DesignGood can create one around everything we now understand about you, your audience, your work, and where the business is headed.
Your custom brand identity can include your logo, color palette, typography, graphic elements, photography direction, style guide, and ready-to-use brand assets.
We can also configure your Claude Design System around the visual identity we create, so you can use it alongside your Business, Brand & Marketing OS to create on-brand presentations, lead magnets, social graphics, sales materials, client resources, and other visual assets.
DesignGood also takes on a select number of custom website design and development projects that we can talk about separately.
About Kristin Moses
Founder & Creative Director of DesignGood
Brand, Business & AI Strategist
Taurus Sun | Virgo Moon | Libra Rising
Human Design: 2/4 Projector
For almost three decades, I’ve helped entrepreneurs create, grow, reposition, and evolve their businesses and brands. I’ve also been an entrepreneur myself for more than 20 years, building my own businesses since 2005 and experiencing firsthand what it means to keep evolving your work and business as you evolve.
Entrepreneurship is one of the things I’m most passionate about. I love helping people take what they know, see, believe, and do exceptionally well and turn it into a business that creates real value and allows them to do more of the work they feel called to do.
Through DesignGood, I’ve created hundreds of brands and had thousands of conversations with entrepreneurs about their expertise, audiences, offerings, ideas, ambitions, and the work they most want to be doing. My gift is seeing the potential in people and their businesses, finding the through-line in everything they know and do, and helping them turn that into something other people can understand, value, and say yes to.
My work helps entrepreneurs get clear on where their business is headed, create greater certainty around what comes next, communicate the value of what they do, become more visible to the right people, and position themselves as go-to experts in their spaces.
Over the years, I’ve developed and refined frameworks for understanding the whole business beneath the brand: what makes someone’s work valuable and different, who they’re here to serve, how their offerings should take shape, how to communicate the depth of what they do, and where the greatest opportunities for growth and visibility may be. That work became The Business Within™, the methodology that now runs through much of my work.
Today, my work brings together the areas I’ve spent my career exploring and building expertise in: business evolution, brand creation, design, business strategy, AI strategy, systems & implementation, Human Design, spirituality, and the deeply human work of becoming more fully who you are.
Through DesignGood, that takes shape through custom brand and website design and development, one-on-one business intensives, AI-powered business systems, and self-guided business activations, all designed to help people see more of what’s possible, communicate the value of what they do, reach more of the right people, and keep evolving toward where their soul is calling them next.
You Don’t Need to Know What Comes Next to Begin
You may know you’re ready for the business to grow, evolve, reach more of the right people, or reflect more of what you’re capable of without knowing exactly what that should look like yet.
That’s the part we’ll figure out together.
You bring what you already know about your work, your clients, your experience, and what you want more of. I bring the outside perspective, frameworks, and ability to see the opportunities and connections that can be hard to see from inside your own business.
Ten business days later, you leave with clarity and certainty about where you’re headed and a clear way to keep moving toward it.