Leah grew up in Westlake and opened Legrand to meet a need she saw in her own community, a place for sophisticated style and a refined shopping experience. Her flagship store was designed to be a destination for discovering distinctive, high-style brands. The store was built around her eye, with an evolving collection chosen personally for every season and occasion, and the brand had to carry that point of view before a customer ever walked through the door.
We began with language. The brand language and positioning set the name Legrand with the clarifier Fashion House and the line Defining Austin Style, supported by a vocabulary of words like grace, elegance, timeless, and effortless that described how Leah wanted the store to feel. We wrote a voice that is light and natural, confident without being formal, with an occasional French greeting, and Leah approved the positioning as the foundation for everything that followed.
From there we designed the visual identity and the website, and extended the brand into signage, branded social media, email marketing design, and a retail pitch deck, so the store, the screen, and the inbox all speak the same way.
Today Legrand has a brand that looks and sounds like the store it represents. Customers meet the same elegance online that they find in Westlake, and Leah has language and materials she can use wherever she introduces Legrand, from a new brand partner to a first-time visitor. The collection, the store, and the brand now read as one considered experience, and a shopper who finds Legrand online knows what kind of boutique she is about to walk into.
