Courtney Maguire has practiced esthetics and permanent makeup for more than a decade, and she built Her Velvet Hand in Houston around nano brows, lip blush, and results that look natural on each client. When a close friend referred her to DesignGood, she knew right away it was the agency to bring her vision of full, natural beauty to life.
Cosmetic tattooing is a decision people make slowly, with questions about safety, healing, and whether the result will look like them. A brand that felt generic or loud would have worked against the very naturalness Courtney is known for, and a website without a clear point of view would have left prospective clients to guess how careful her work is.
We began with brand language and positioning built around natural results and precision, shaping a clarifier that named the studio's craft in plain words, customized cosmetic and reconstructive tattooing, brow sculpting, and tattoo removal. Then we designed the visual identity and the website, and carried the brand into packaging, signage, social media branding, and email marketing so every point of contact felt as considered as the work itself.
Today Her Velvet Hand presents its full range of services from its studio on the Katy Freeway in Houston, and clients can see what each treatment is, how it is done, and where to start before they ever call. Courtney has a brand and a website that look as natural and precise as her work.
