Nicole Giordano built StartUp Fashion as an online community and business resource for independent fashion designers, with a membership, workshops, and tools, and fashion entrepreneurs loved it. The website did not show that success or the professionalism behind it.
That mattered more for a fee-based membership than it would for a free resource. A designer deciding whether to join is deciding whether to trust a community with her time and money, and a website that undersold the community gave her less reason to say yes. Nicole knew what the community had built, and she wanted the site to carry it.
Nicole came to us for web design advice, and we asked her to start with the brand. We rebuilt the identity and logo, then reorganized the website so the ways StartUp Fashion can help were easy to find, whether a designer was just starting out, working to grow, or needing encouragement along the way.
Today the website is strong and professional, in Nicole's words, and it shows the community all the ways StartUp Fashion can help. Nicole is thrilled with the result, and the membership has a brand that supports the confidence members need to join. The same clear structure now serves the templates, workshops, blog, and podcast, so a designer who arrives for one of them can see the rest of what the community offers.
For a founder whose own audience is building something from scratch, the site now looks like the kind of business those designers are working toward, established, organized, and easy to trust.
