AmRisc Group
Nimble by Design. As experts in the field of insurance underwriting, the folks at AmRisc have a well-earned reputation for developing new products in response to the changing needs of the marketplace. Yet while they were busy advancing proprietary modeling techniques to track risk and manage portfolios, they spent a little less time thinking about their brand image. Over the years, the company grew to include multiple sub-brands, and it became clear they needed to find a new way to communicate the unique value proposition of each one – and the role of the parent company.
When they came to DesignGood, AmRisc was also experiencing some brand confusion: The parent company and one of its sub-brands shared the same name. We led AmRisc through a process of clarifying the messaging behind each of their four brands and launched the process of renaming the wholesale arm of their company. We developed a suite of logos and a comprehensive identity system to unite each of the brands under AmRisc. Then we brought them all under one roof online, with a clean, modern website organized to clearly communicate the role and purpose of each entity. It's not always easy to rebrand an established company. Often, internal preferences and processes can make it difficult to make changes – and to make them last. That's why our work included a complete style guide to get everyone on board with using fresh taglines, logos, color palettes, graphic treatments and everything else that goes into maintaining a strong brand image. True to their mission, the folks at AmRisc stayed nimble by design and let innovation lead to great results.
Our Contributions
Visual Identity, Branding System, Brand Guidelines, Positioning, Copywriting, Presentation Design, Internal Communications Design, Website Design and Development, Photoshoot Art Direction and Styling
"Kristin and the DesignGood team are incredibly creative and really strived to fully understand our business and cater specifically to our needs. While insurance may not be the most exciting or glamourous line of business, they delivered results that were still modern, vibrant and innovative while still aligning with our business purpose. We have received so much positive feedback, not only the website, but the branding as well! We couldn’t have achieved this without the creativity the DesignGood team brought to the table!"
President & Chief Operating Officer, AmRisc Group
We couldn’t have achieved this without the creativity the DesignGood team!
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Expertise and Builds Trust
As a money expert, real estate professional, or professional service provider, your success depends on earning the trust and confidence of your audience. At DesignGood, we create brands that position you as a trusted advisor and leader in your field.
We understand the unique needs of financial professionals, money guides, real estate agents, and service-based industries. Whether building your platform, expanding your offerings, or elevating your professional image, a magnetic and authentic brand is essential for attracting clients, growing your influence, and building lasting relationships.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for trust, credibility, and growth.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
