Rebecca Wren came to DesignGood with a practice built on experiential, body-centered therapy, drawing on Interpersonal Neurobiology, Internal Family Systems, Deep Brain Reorienting, Sand Tray Therapy, and Somatic Experiencing, and with a second body of work consulting for therapists who wanted to understand why these approaches work. She knew that the word experiential meant little to most people, including many of her colleagues, and she wanted the right clients and clinicians to find her without needing a glossary. Her clients include adults with ADHD, autism, and other neurodiversities, and members of the LGBTQ+ community, and she wanted them to arrive already feeling understood.
We began with her own vocabulary. Discovery, self-trust, belonging, witness, and integration became the words the brand returned to, and she asked us to handle the word safe with care, since a felt sense of safety matters and so does room for discomfort, grief, and risk in the work. From that came the clarifier Neuroscience-Based Therapy + Consulting, and a visual identity, logo, and website built to carry the same warmth and clarity.
The turning point was the statement Discover Yourself in Belonging. Rebecca described it as a movement from an isolated me toward a differentiated me in the context of us, and it gave the whole brand a direction that clients and consultees could feel before they read a single credential.
Today Rebecca Wren Therapy gives individual therapy, clinical consultation, focused groups, and therapy intensives a clear and welcoming home in Austin, and it gives clients and fellow clinicians a place to begin that already sounds like the work. It lets Rebecca's training, her specializations in trauma, neurodivergence, and chronic illness, and her warmth arrive together on the first visit.
