Root & Return Wellness

Root & Return Wellness is a therapy collective rooted in presence, compassion, and the belief that healing happens when we feel safe enough to come home to ourselves.

Founded by Rachel Forbes, LCSW, the practice offers trauma-informed, integrative care with particular attunement to adoption, identity, nervous system experience, and lived history. Root & Return exists as both a place of grounding and a space of return, inviting clients and clinicians alike into deeper connection, agency, and belonging.

When Rachel came to DesignGood, she was holding a clear vision for her practice, including her commitment to adoptee-informed care, but the language and structure of the brand had not yet fully caught up to its depth. She was not seeking a surface-level refresh. She wanted her website and messaging to reflect the way Root & Return actually feels, spacious, relational, and deeply attuned, while also supporting the sustainable growth of the practice. The work required clarity without reduction, and structure without losing soul.

DesignGood partnered with Rachel to clarify her brand language, articulate her positioning, and translate the heart of Root & Return Wellness into a cohesive brand and website. Together, we created a digital home that feels grounded and welcoming, one that reflects both the autonomy of individual clinicians and the support of a connected community. The result is a brand that mirrors the practice’s values and supports Rachel’s long-term vision, allowing Root & Return to grow while staying rooted in integrity, presence, and care.

Our Contributions

Brand Language & Positioning, Brand Identity, Copywriting, Website Design & Development, Social Media Branding, and Canva Branding

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"I was initially drawn to DesignGood after stumbling upon their work through a friend’s website (shout out to Hannah Rose, founder of Rose Wellness and Thriving Practice Academy!). To be totally honest, the proof was in the pudding. Then, when I hopped on the initial call with Kristin, I was immediately drawn to her enthusiasm, warmth, and visionary energy. My gut told me she had something special, and I felt truly honored to work with her. My gut did not disappoint.

Kristin and her team are unbelievable. On the business side, DesignGood is attentive to detail, refreshingly responsive, and incredibly thorough. On the creative side, they are intuitive, discerning, and deeply inspiring. I did not expect the transformational deep dive this process offered, one dedicated to clarity, honesty, and expansiveness. The experience was filled with lasting wisdom, and I will carry so much of what I learned about myself and how I want to serve the collective with me forever.

I can confidently say that my practice now reflects what feels authentically and soulfully aligned. I am so grateful for DesignGood and look forward to their continued support along my business journey."

Rachel Forbes, LCSW

Founder, Root & Return Wellness

I can confidently say that my practice now reflects what feels authentically and soulfully aligned.

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Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.

What are the results of working with DesignGood?

Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.

When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.

The best way to understand the impact of our work is to hear it from our clients themselves.