His work blends learning science, creative strategy, and real-world experimentation to help practitioners drive visible change, not just activity.
When Ricky came to DesignGood, he had a strong point of view and years of experience, but his ideas lived across conversations, workshops, and internal frameworks that were hard to explain, share, or scale. He wanted clearer language for his work, a brand and website that supported lead generation and long-term direction, and a way to launch a podcast that reflected his belief that learning should be creative, experimental, and human.
DesignGood partnered with Ricky to shape his brand language and positioning, clarify his core ideas, and translate his thinking into clear, usable systems. Together, we branded the Learning DNA framework as both a guiding philosophy and a lead generation tool, helping learning professionals move from reactive work to measurable impact. We also branded and positioned his podcast, Learning Playground, creating a cohesive ecosystem that supports connection, experimentation, and growth. The result is a brand, website, and set of tools that reflect Ricky’s depth while making his work accessible, actionable, and ready to scale.
