Ricky Ratcliff has spent more than ten years in learning and development. He arrived at DesignGood as a learning design strategist and speaker with a clear belief that learning should be creative, experimental, and human, and with a body of thinking that lived in conversations, workshops, and internal frameworks.
The frustration he describes for his audience is one he knows firsthand, being stuck in reactive mode, answering request after request, and struggling to show what the learning delivered. His own ideas risked the same fate, useful to the people who heard him in the room and hard to explain, share, or scale beyond it.
We built from Ricky's own words. His brand language and positioning gave him a clarifier, Learning Design Strategist & Speaker, and a statement, Transforming how learning designers lead, design, & influence. Then we gave his thinking a form. The Learning DNA™ framework, a pattern language for impactful learning, became a branded philosophy and a lead magnet at once, and his podcast became Learning Playground with Ricky Ratcliff, with its own logo and place in the brand. The visual identity, website, social media branding, outreach tools, and branded email marketing were designed from that same voice, bold, direct, and human.
Today Ricky has a website that explains what he does and who he does it for, a framework people can download and use, and a podcast that carries his point of view into conversations with unconventional educators.
