WorldFinds was founded in 2001 to create economic opportunities for artisan partners around the world, and for more than 20 years the company focused on wholesale distribution. Its collections are designed in Chicagoland and brought to life by artisan teams, with most pieces handmade from repurposed, reclaimed, and locally available materials.
Then the marketplace shifted, and the team wanted to expand its product line and sell ethically handmade jewelry and accessories directly to consumers. That asked for more than a storefront. A shopper meeting WorldFinds for the first time needed to understand the history of its fair trade practices, the story behind each piece, and why the brand's modern-vintage style belonged in their life, and the existing site was not built to say any of that.
We worked from the foundational brand language the team already cared about, including the clarifier Thoughtfully Designed, Ethically Handmade Goods and the phrase Style. Sustainability. Stories. We kept the existing logo and color palette, added new graphic elements that communicate the brand's value, and built a customized Shopify website where new and core product lines could sit side by side. The messaging brings artisan partners forward as the talented people they are.
Today WorldFinds has an ecommerce platform and a clear voice for selling direct, with a brand that introduces its modern-vintage aesthetic, its fair trade commitments, and its artisan partners to shoppers around the world. The team is positioned to grow its product line and its impact through fair trade, thoughtful design, and sustainable practices.
