Eric Winterling, Inc. had been building costumes by hand in Manhattan for more than 30 years, and the studio had grown into one of the largest and most well-regarded in the city. The website and branding had stayed behind. They were dated, with minimal branding and little social media promotion, and a costume designer visiting for the first time had very little way to see the craft behind each piece.
Thirty years of projects had to be sorted down to the ones that best showed the breadth and scope of what the studio does, and the language had to carry what Eric's clients already know about him, an extensive knowledge of periods, fabrics, cuts, and colors, and a steady commitment to authenticity and accuracy. That sorting was a daunting process, and the studio's team did it alongside us.
We began with brand language and positioning, built from the studio's own words, which gave the studio the clarifier Custom Costumes for Stage & Screen and the line Costumes That Tell The Story. Then we designed the visual identity and a portfolio experience that tells the story of each costume through design sketches, detail shots, works-in-progress, performance photos, and video, with a separate showcase of details that shows how the studio's care for quality plays to camera and stage alike.
Today the website shows the beauty of the process, and costume designers can picture themselves in the studio with their own projects. The studio has a visual identity, a website, and branded emails that look as considered as the costumes it makes.
