Everyone knows that breakups and divorces are no walk in the park. Amy Sparks is making one aspect of this transition - finding a new home - a little bit easier. As an Austin-based realtor, Amy’s business is based on two guiding principles: that our home is a source of our wellbeing and that we can create a happy new life as we grow into our next chapter. With over 14 years of experience and expertise in real estate, she helps individuals come home to themselves by finding a new space that allows them to thrive.
Ever the connector, Amy had accumulated a large community of like-minded people who were experts in their field. She had a vision of creating and packaging these connections as an offering with one goal in mind: to support her clients as they developed a new sense of community and self. This vision birthed The Spark Collective, a network of uplifting connections to support her clients along their transformation journeys. In working with Amy, we designed a brand’s visual identity, website and client outreach tools that set her apart from other realtors, showcasing her thoughtful approach and her results-oriented work ethic. After taking Amy through our discovery process to learn more about her story, expertise and preferences, we wove her personal journey into the copy to create a sense of connection with her clientele. To match the ‘spark’ of her fiery personality, we created a clean and bold visual palette that included black and white with pops of gold and red. What can one expect while working with Amy? That they will rediscover their spark!
Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing, and Social Media Feed Design
"When my Life Coach recommended I take my real estate business in the direction of helping others going through a divorce, I thought it was too personal of a topic and I had no idea how to even conceptualize the delivery. I was then referred to DesignGood and that all quickly shifted into the most amazing, well directed, and caring discovery of my new business niche, Find your home, Find Yourself. Their process made me truly feel supported and I can't speak highly enough about the team, the design & concepts they created, and finally my finished product - WOW! They are absolutely incredible at what they do and for anyone wanting a new or strong direction in their business, I highly recommend DesignGood!"
Founder & Realtor, Amy Sparks