Amy Sparks came to DesignGood as an Austin realtor with a clear specialty and a growing network. Her clients were people buying or selling a home during a separation or divorce, and over time she had gathered attorneys, financial advisors, designers, stylists, and coaches around her who could support them. Her own experience of divorce had shaped the way she works.
A realtor website usually leads with listings and credentials, and that would have left the most important part of Amy's work in the background. People searching at this point in life are often carrying a great deal, and a subject this personal needs a brand that makes it easy to say out loud.
We began with her brand language, taking the words Amy already used for her work and shaping them into a name for her network, The Sparks Collective, and the lines Find Your Home. Find Yourself. and Rediscover Your Spark. Her story went into the copy so visitors could feel a connection before they ever called, and the visual identity took its cue from her energy, with black and white and accents of red and rose gold. From there we built the website, outreach tools for prospective clients, branded email marketing, and a social media feed in the same voice.
Today Amy's site tells clients going through a divorce who she is and how she guides them, and The Sparks Collective sits beside her real estate services as a way to meet attorneys, advisors, and other trusted professionals. A free toolkit gives new visitors a first step, and Amy has a brand and a set of tools that sound like her wherever she shows up.
