Ashley M. Kelsch had already built a following, with an audience on social media and a weekly podcast, and a coaching practice built on a simple idea that our thinking creates our feelings, our feelings drive our actions, and our actions create our results. What she did not yet have was a brand and a website that sounded the way she coaches, candid and compassionate in the same breath.
Her clients tend to be accomplished people who have almost everything figured out except their love lives, and they arrive tired of losing themselves in relationships. A site that spoke in generic coaching language would have told them nothing about why Ashley was the right guide.
We worked with her own words from the start. The brand carries her line Inquire. Seek. Reveal., a logo based on a moth chosen from one of her favorite quotes, and a palette of contrasting strong and soft tones that fits her. We wrote the home page and the program pages in her voice and organized her coaching programs so a visitor could find the one that fit.
Today the website shows Ashley's programs and her podcast in one place, in a voice that is warm, direct, and recognizably hers, and she has a brand with room to grow as her coaching does. Visitors who find her through the podcast, social media, or a friend arrive at a place that sounds like the person they already feel they know.
