Modern Renegades
After spending 10 years in the dressing room with clients in her lingerie boutique, Ashley M. Kelsch noticed a pattern: The seemingly strong, intelligent women who came into her shop often had personal stories of struggle and self-doubt – especially when it came to relationships. Now as a coach, she helps her clients change the way they think so they can change their results – even in love.
Ashley already had an established following on her social channels and podcast, but she wanted a brand and website that reflected her uniquely candid yet compassionate style of coaching. With inspiration from one of Ashley's favorite quotes, we based her logo on a moth and developed a color palette of contrasting strong and soft tones, much like Ashley herself. Through copywriting and website design, we helped Ashley tell her story and showcase her offerings so she could reach her audience more easily, while providing room for her brand to grow.
Our Contributions
Branding, Copywriting, Website, Visual Identity, Logo, Digital Design
"I have endless praise and good things to say about working with the DesignGood team but for me, the one major asset that they brought and continue to bring to the table is their ability to take all of your ideas and constrain them into a clear message with beautiful aesthetics. This is priceless and the reason that I continue to not only work with them as I develop new programs but refer them to anyone looking to brand their business or hone in on messaging."
Founder, Modern Renegades
Clear messaging with beautiful aesthetics
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You and Your Coaching or Consulting Business?
We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.
When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.
With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
