If you spend time outdoors, you already know YETI. Behind the products are internal retail and event marketing teams who have to explain new products and events to retailers, field teams, and shoppers, and they need materials in many formats to do it.
That kind of work asks for more than one skill. A training presentation for retail staff, an interactive map, a field guide, an in-store sign, and a poster for an event each speak to a different person in a different moment, and each still has to carry the voice of the brand. The pieces reach retailers, field teams, and shoppers at different points in a product launch or an event, so the work has to hold together across all of them.
DesignGood became a design partner for those teams. We created illustrations and icons, posters, point of sale, retailer communication, internal presentations, and retailer training tools, and we worked inside the brand's existing voice so that each new asset felt like it came from the same place as the last. Training tools gave retail staff a clear way to learn new products, and signage and posters gave shoppers a clear way to meet them.
YETI's marketing partner has described the work as spanning everything from presentations to retail point of sale, with a team that can carry a brand's voice across those different types of assets and stay flexible along the way. Their teams return to DesignGood for new products and events, and the materials that reach retail floors and field teams look and sound like YETI.
