Sage + Form

Systems and processes are key to how we work here at DesignGood. They help us get clear, see where we're going, stay on track and meet our goals. So, when Allison Li told us about her systems-oriented approach to coaching, we could relate.

Allison found her first calling as a systems engineer, evaluating, designing and implementing systems in disaster response, humanitarian logistics and healthcare. While training as a coach, she began to see how she could apply her expertise to achieve optimal results in personal wellbeing. In addition to branding and website design, we helped Allison define her business framework and signature offerings to convey her unique approach to coaching. The result is a fresh take on coaching for wellbeing – and personal growth by design.

Our Contributions

Branding, Copywriting, Business Strategy, Website, Visual Identity, Logo, Digital Design

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What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

Create a Brand That Truly Embodies You and Your Business

We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.

When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.

What Are the Results of Working with DesignGood?

With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.

When you work with DesignGood, you gain a lifelong partner and guide. The brands we create empower our clients to pursue their passions, connect with inspiring people, and grow their businesses with confidence and clarity. We take pride in helping our clients thrive with brands that stand the test of time and evolve with you as your business grows.