Allison Li came to coaching from an engineering background, and she saw that the habits she had used to design and improve systems could help people with their own wellbeing. By the time she came to DesignGood she was a Professional Certified Coach and Project Management Professional with a method of her own and a lot of trust from her clients.
What her business lacked was a way of explaining that method at a glance. Coaching is a crowded field, and a visitor who could not see how Allison's approach differed from anyone else's had little reason to book an exploratory call.
Systems and process are how DesignGood works too, so we recognized her approach right away. We built her brand and visual identity, wrote her copy, and helped her define the business framework and signature offerings underneath it. The result is a coaching process with four clear steps, creating a wellbeing profile, amplifying strengths, accelerating growth, and designing work and space, along with a name and a look that suit it.
Today sageandform.com presents Allison's practice as a coherent whole, with a process visitors can follow, an exploratory call as the first step, and a free self-reflection guide for people who want to begin on their own. She has a brand that explains her method as clearly as she does in conversation, and a framework she can keep building on as her practice grows.
