Brand & Website Design for a Depth Psychotherapy Practice

Compass Soul Counseling & Wellness

Dr. Maria Bloomfield, PhD, LMHC, CPA, came to DesignGood with a background in depth psychology and a practice built on work that is often intuitive and hard to put into words, integrative depth psychotherapy for women across Washington State navigating complex emotions, chronic pain, and life transitions. She needed a brand that could hold the weight of Jungian, feminist, and relational approaches without losing the clarity a new client needs to feel safe reaching out.

We built Compass Soul's brand language and positioning, identity, and website around that depth instead of softening it, so a woman searching for something beyond surface-level therapy recognizes Dr. Bloomfield's approach the moment she lands on the site and knows this is where her real story gets held.

Our Contributions

Brand Language & Positioning, Brand Identity, Copywriting, Website Design & Development, and Business Card Design

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As a counselor with a background in depth psychology, I know how hard it is to put the essence of this work into language. So much of what I do is intuitive and difficult to name, and I wasn't sure I could convey my vision to someone else in a way that would translate into words and images true to it. What struck me about working with DesignGood is that they didn't shy away from the depth — they leaned into it. They took the time to truly understand who I am, how I work, and what I want my practice to offer, and they held all of it with genuine care.

The process itself was collaborative, reflective, practical, and alive — more like planting seeds and tending them as they grew than handing off a project. They took what was already clear in my head and heart — the part I could never have expressed visually on my own — and carried it into the world. What came back is a brand and website that finally look and sound like what I was trying to bring to life. It feels genuinely unique — like a pearl we grew together — and everyone I've shown it is deeply impressed.

What I didn't expect to love so much is how Kristin and her team hold it all together — warm and creative, yet so seamlessly organized that nothing ever felt chaotic or lost. Even my perfectionistic tendencies were fully satisfied, and I genuinely enjoyed the creative process. Since launching, interest in my practice has picked up, and I feel rooted and confident in how I present my work. I'm grateful for the grace and skill they brought to every step, and excited to see how it continues to grow.

Dr. Maria N. Bloomfield, PhD, LMHC, CPA

Founder, Compass Soul

[DesignGood] took what was already clear in my head and heart — the part I could never have expressed visually on my own — and carried it into the world.

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Who This Brand Was Built For

We build brands for therapists and depth-oriented practitioners whose approach doesn't fit a generic anxiety, depression, and trauma template, serving clients who are looking for something beyond surface-level therapy and want their real story held, not just managed. Compass Soul's brand had to speak to that same depth, for a woman navigating complex emotions, chronic pain, or a life transition who has never found a website that felt like it understood her before.

What Changed for Compass Soul

Dr. Maria Bloomfield came to DesignGood carrying more training than most therapists ever accumulate, a PhD with a dissertation focus on motherhood and matrescence, an LMHC, and a background as a CPA before any of that. Her practice is built on depth psychology, Jungian work, and relational and somatic care for women across Washington State, and she wasn't sure any of it could translate into language at all. Depth psychology resists easy summary, and she had watched other therapist websites flatten complex, intuitive work into the same three words, anxiety, depression, trauma.

We didn't smooth that depth over. We built Compass Soul's brand language and positioning directly from how Dr. Bloomfield actually talks about the work, shadow work, unconscious patterns, the parts of a woman's inner life that get pushed aside during motherhood, career, and everyday performance, and let the website hold all of it without over-explaining or diluting it into something safer. The process itself became part of the brand, collaborative and reflective rather than a document handed off and returned.

What came back is a site Dr. Bloomfield describes as feeling like a pearl the two of us grew together, not a template with her name on it. Since launching, she says interest in her practice has picked up, and she feels rooted and confident presenting her work in a way she couldn't before. For a practice built on something as hard to name as depth psychology, that's the real proof: the brand finally sounds like the therapist, not like therapy in general.

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