Jessica and Josh Downs founded Live Well Counseling Center in Grand Junction, Colorado, and the practice is now a team of therapists who each bring a different perspective and share a commitment to warmth, compassion, and humility. Their work reaches adults, couples, children, and families, and it includes counseling and consultation for other therapists, which gave the brand several kinds of visitors to welcome at once.
A family looking for help for a child and a therapist looking for consultation arrive with very different questions, and both are often unsure whether they have landed in the right place. Live Well needed language that could reassure the first and respect the experience of the second, in a tone that is conversational and caring with a serious undertone.
We started with how Live Well already talked about its work. Their brand language and positioning named the frameworks at the center of the practice, EMDR, Ego State Therapy, and Emotionally Focused Therapy for couples, and gave the team a shared vocabulary of words like attuned, grounded, and hopeful. Revealing pathways for healing and hope became the line the brand carries. From there we built the visual identity, logo, copywriting, website, branded email marketing, social feed design, and business cards from that same voice.
Today Live Well has a website that sounds like the practice, serene and welcoming, with each service given a clear place and each therapist described in the way the team describes itself.
