The Translational Research Institute for Space Health was a new program with a large mission, translating research done on Earth into applied ways to reduce risk for people exploring deep space, in partnership with NASA and Baylor College of Medicine. A program like that has to be understood by researchers, partner institutions, and the public before it has any history to point to, and it needed an identity that could stand next to two well-known names.
That meant the story had to be told clearly from the first day. The institute needed language for what it does, a visual identity people would recognize, and a way to show how it fits alongside its partners without being absorbed by them.
We began with a three-part brand discovery that documented the institute's audience, goals, and challenges, then created the positioning and messaging, the logo and visual identity, and a brand guide that explains how the institute sits alongside Baylor College of Medicine and NASA. We built the website to carry the mission, the partner organizations, and ways to get involved, and we wrote a detailed stylebook documenting the visual and language standards so future marketing would start from the same place.
Today TRI for Space Health has a consistent identity and a clear way to describe its work, and its team has the standards to build on. The institute's own words for the partnership were that DesignGood became a trusted partner and advisor, and that standing up the new program would not have been possible without that guidance.
