Cohana
Cohana co-founders Dean Otto and Noah Kirshbaum understand the real estate market and investments. As experts in luxury real estate, they saw what wasn’t working in the vacation home marketplace. They knew that even high-net worth buyers were being priced out of the market, while high-end property owners were spending valuable time and money on property upkeep, with few opportunities to offset their expenses.
When they contacted DesignGood, Dean and Noah had been testing their co-ownership model, but they hadn’t yet created a brand or the platform to share their approach with a wider audience. The discovery process was critical to helping clarify their market advantage and their unique value proposition, in contrast to other vacation co-ownership solutions and timeshare options. We launched the creative process with visual identity development and naming. The selected name “Cohana” blends the company’s unique co-ownership approach with the Hawaiian concept of extended family, ohana. The clean simplicity of the door and keyhole logo clearly communicates residential real estate, and conveys the ease of use in Cohana’s solution. We built a robust website for Cohana to launch their brand and spread the word about the Cohana difference. Through clear, step-by-step copy and graphics, we helped Cohana explain their four-part process for buyers that begins with matching like-minded buyers with the perfect property and keeps profitability top of mind. Cohana works with both buyers and sellers. We helped Cohana communicate how co-ownership helps sellers alleviate themselves from debt while still retaining partial ownership in their home. We also developed an FAQs page to answer the most commonly asked questions, and detailed documents the Cohana team can share with qualified buyers and sellers.
Our Contributions
Branding, Copywriting, Website, Visual Identity, Logo, Email Marketing, Digital Design, Print Design
"Thank you DesignGood for our incredible new cutting-edge branding and website! It's the best investment we have ever made. We didn't know what to expect, but the result is beyond our wildest expectations. We absolutely love it! Our work together not only resulted in an amazing new brand, but also provided us the opportunity to scrutinize our business with thought-provoking questions that helped bring our vision to life. Thank you to the wonderful, patient and professional team at DesignGood!"
Co-Founder, Cohana
Our work together not only resulted in an amazing new brand, but also provided us the opportunity to scrutinize our business with thought-provoking questions that helped bring our vision to life.
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Expertise and Builds Trust
As a money expert, real estate professional, or professional service provider, your success depends on earning the trust and confidence of your audience. At DesignGood, we create brands that position you as a trusted advisor and leader in your field.
We understand the unique needs of financial professionals, money guides, real estate agents, and service-based industries. Whether building your platform, expanding your offerings, or elevating your professional image, a magnetic and authentic brand is essential for attracting clients, growing your influence, and building lasting relationships.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for trust, credibility, and growth.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
