Brand & Website Design for a Massage and Bodywork Practice

The Body Retreatment

The Body ReTreatment is a massage and bodywork practice led by Robyn Reeves, LMT, a Licensed Massage Therapist with 25 years of experience offering Swedish, deep tissue, Graston, aromatherapy, reflexology, and hot stone massage in the studio and by referral at home.

Robyn came to DesignGood with a following and a long list of happy clients, and she wanted help organizing her offerings, naming her brand, and simplifying how people book. We named the practice, built the brand positioning and visual identity, wrote the copy, designed the website, and created branded promotional items.

It is brand and website design for massage therapists and bodywork practitioners, inspired by sunbeams, stars, and the desert night sky, and written in a warm voice that makes each session feel personal.

Just like The ReTreatment is not one-size-fits-all, the same holds true for how we approach the work we do for our clients. Robyn’s offerings are unique in that each session is completely curated to fit the client’s individual needs so, of course, we aimed to do the same for her brand. Inspired by sunbeams, stars and the rustic beauty of the Southwest, our team designed a website that evoked a sense of calm and comfort with nods to the desert night sky in hues of indigo. Robyn wanted a streamlined process for her clients, who can now easily learn about her treatment offerings, make online bookings and fill out their intake form online. This means that once they are in Robyn’s expert hands, they can sink into rest and relaxation mode as they receive their inclusive body treatments with an exclusive feel. Now, she has a brand and visual identity to match the experience.

Our Contributions

Naming, Brand Positioning, Visual Identity, Website Design, Copywriting, Branded Promotional Items

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Who This Brand Was Built For

We build brands for massage therapists and bodywork practitioners whose sessions are tailored to each person and whose business needs to feel as personal as the work. The Body ReTreatment had to speak to busy people who want relief and calm, in the studio or at home, and who need to see the treatments, book online, and complete an intake form before they ever walk in.

What Changed for The Body Retreatment

Robyn Reeves, LMT, has practiced for 25 years, and her approach to massage and bodywork is intuitive. She notices the subtle patterns in each client and shapes every session around them, which means no two treatments look alike. When she came to DesignGood she already had a following and a long list of happy clients.

The brand around her work had yet to catch up with that depth of care. Her offerings needed organizing, the business needed a name, and she wanted booking to be simple for people who arrive looking for rest, so each session could begin the moment a client walked in the door, relaxed and ready for her care.

We started with naming and foundational brand language, drawing on her own words about intuitive touch, healing therapies, and rejuvenating body treatments, and arrived at The Body ReTreatment, with the clarifier Professional Massage & Bodywork and the statement Mindfully working out life's kinks. Then we designed a visual identity and website inspired by sunbeams, stars, and the rustic beauty of the Southwest, with indigo hues that recall the desert night sky. The site gave her clients a plain way to learn about each treatment, book online, and complete their intake form ahead of time.

Today the practice has a brand and visual identity that match the experience Robyn gives, and clients arrive calm, informed, and ready to settle in for the care they came for. She now has language, a website, and branded promotional items that carry the same warmth wherever her name is shared.

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