Natalie Eckdahl had made a name for herself and for BizChix through two successful podcasts and a thriving coaching business for ambitious women entrepreneurs. The business was established and successful, and the brand around it had not been revisited since the early days, so it no longer reflected how far the company and its clients had come.
The website had become outdated and hard to navigate, and potential clients were often unsure which BizChix program to join. That left Natalie and her team answering the same questions again and again, when the website could have been doing that work for them.
We began by helping Natalie get clear on the specific audiences BizChix serves, then built brand language and website copy for service-based business owners, using her own words for the brand, welcoming, inclusive, and ambitious, a place to expand impact, reclaim time, build wealth, and find friendship. We created a new, polished take on the BizChix chick logo, carried a visual identity through the website and podcast branding, and added a Start Here page so visitors can say who they are and find the program that fits, whether they are new to BizChix or ready for deeper support.
Today the website gives visitors easy access to both podcasts and a clear way into the programs. Visitors can see which program is for them, the team spends less time answering the same questions, and Natalie has a brand that reflects the success of the women she serves, from the first podcast episode to the first coaching conversation.
