BizChix
Professional business strategist and coach Natalie Eckdahl had a well-established business by the time she considered rebranding. As founder and CEO of BizChix, Natalie had made a name for herself and her company through two successful podcasts and a thriving coaching business designed for ambitious women entrepreneurs. But the BizChix website was outdated and difficult to navigate, and the brand identity hadn’t been revisited since the early days of the business. Most importantly, potential clients were often confused about which of the BizChix programs to join, which meant a lot of unnecessary time spent answering FAQs – and the very real possibility of lost revenue.
In rebranding, Natalie wanted to elevate her brand and website to reflect her success – and the success clients have achieved in working with BizChix. Our work started with helping Natalie get clear on the specific audiences BizChix serves and crafting brand language and website copy that speaks to service-based business owners. We created a new, elegant take on the BizChix “chick” logo and threaded a sophisticated visual identity system throughout an easily navigable new website, which provides easy access to both podcasts. The addition of a “Start Here” page gives site visitors a way to self-identify and easily select the program that will suit them best. As a woman-owned small business, DesignGood fully supports Natalie’s mission to help women entrepreneurs prosper.
Our Contributions
Brand Positioning, Visual Identity, Podcast Branding, Website Design, Website Copywriting
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You and Your Coaching or Consulting Business?
We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.
When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.
With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Amplifies Your Vision, Voice, and Expertise?
As a podcaster, author, speaker, or content creator, your brand is your platform—it’s how you connect with your audience, share your expertise, and inspire action. At DesignGood, we help thought leaders and subject matter experts craft brands that amplify their unique voices and position them as authorities in their space.
We understand the unique needs of podcasters, authors, and speakers. Whether launching a new podcast, promoting a book, creating a program or course, an embodied brand will help you stand out in a crowded marketplace. That’s why we create brands that are not only visually stunning but also strategically designed to attract the right audience and build lasting connections.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for growth and influence.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
